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Gym Creates 'Fit Nesting Dolls' to Show How You'll Shrink as You Exercise More
Lots of people join a gym at the beginning of the year, then quit within a few months. To keep customers coming back, CrossFit chain Brick and agency BBDO New York created a series of custom nesting...
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This McDonald's Billboard Near Whistler Gives Snow Reports via Espresso Drink...
Cossette in Vancouver has made another tasty McDonald's billboard that skiers and snowboarders heading to Whistler will think is pretty gnar. The ad uses real-time snowfall data to synchronize the...
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Aubrey Plaza Quietly Fails to Save the Free World in This New iPhone Commercial
Apple released a couple of new iPhone 6 commercials on Wednesday, and mostly they're feature focused, though Aubrey Plaza does have a cameo in "Less Time"—a spot about the 3D Touch feature that saves...
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If You've Ever Looked for a NYC Apartment, You'll Love These Brutally Wry Ads
Apartment hunting in New York City is a series of endless, gut-wrenching compromises. If you want this, you won't get that. If you must have that, you'll never get this. It's a math problem as much as...
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Ad of the Day: Lawn Doctor Just Made a Ton of Quirky New Ads and Will See...
Ad agency Sleek Machine goes yard for Lawn Doctor, launching dozens of creative assets ahead of the spring sales season. Rather than focus on an overarching campaign with a unifying brand theme, the...
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If You're Sick and Tired of Hipstery 'Maker' Culture, Watch This Hilarious...
Creatives everywhere fetishize maker culture and the glory of handmade creation. But the line between DIY authenticity and insufferable hipsterism is a thin one, and Internet videos celebrating maker...
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Honda Turns Kids' Cute Stories Into Ads Styled Like Little School Plays
Honda is the latest marketer to let kids help write its commercials. And the strategy is, as usual, a solid one. A pair of minute-long videos from RPA introduce "Storytime with Accord," a campaign...
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Chloë Sevigny, Alec Baldwin Turn Back Into Kids in Kiehl's Anti-Aging...
Imagine an anti-aging cream so good it turns grown-ups back into children. Last week, Kiehl's and Paramount teamed up to promote Zoolander 2 ahead of its Feb. 12 launch with a real-life "Derek...
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Why These Museum Ads With Will Ferrell Make Me Really, Really Mad
The La Brea Tar Pits and Museum commissioned a campaign from creative agency Imaginary Forces to celebrate its renovation. They somehow got Will Ferrell to help them out, and from there, it's pretty...
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Spike Lee and His Agency Just Made This Film About Brooklyn the Brand
Maybe it was the 2014 Wall Street Journal article about how Parisians refer to everything from men's hats to Big Macs as "très Brooklyn." It could have been the subsequent New York Times trend piece...
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Ad of the Day: This Awesome Billboard Lets Tired Drivers Enjoy the Comforts...
We've seen lots of billboards over the years that want to provide some kind of utility, beyond just being a blight on the landscape. Here's the latest example from Peru—a billboard (and accompanying...
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Asics Gets Down and Dirty, and Very Sweaty, in 180's 'Want It More' Campaign
Hey, athletes and gym rats, do you WANT IT MORE? If so, Asics has the perfect ad campaign for you. In this new global push from 180 Amsterdam and Smuggler director Henry Alex Rubin, the brand gets...
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Pepsi Is About to Unleash Emojis on Its Bottles and Cans Globally This Summer
Coca-Cola famously did its names on bottles. Now, it's Pepsi's turn to execute a big, fun packaging idea—with a "PepsiMoji" campaign set to launch in 100 markets around the world this summer,...
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BBDO Art Director Tells Us All About Snickers' Absurdly Photoshopped Swimsuit...
BBDO New York has a big hit with its Snickers print ad—placed on the back cover of Sports Illustrated's Swimsuit Issue—that shows a swimsuit model comically and disastrously Photoshopped by an...
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Facebook Made an Amazing Deck of Playing Cards With Marketing Insights for...
Facebook combined a playful concept with great design in this recent initiative to send its 2015 marketing insights to agencies—via a beautiful deck of 52 illustrated playing cards. The deck was made...
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Is The Met's New Logo as Indisputably Wretched as Everyone Is Saying?
The Metropolitan Museum of Art has done away with the beautiful da Vinci-inspired logo it's used since 1971 in favor of ... a double-stacked word mark made in kerning hell. Vulture calls the update a...
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BBDO Cleverly Engineers a Mosquito-Repellent Motorcycle Exhaust Pipe
Think of it as a citronella candle on wheels. Mosquito-borne illnesses are a growing issue in Thailand's slums, with the incidence of dengue fever tripling in 2015. To battle the glut of diseased...
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Buckle Up, Because Delta Is Coming for You With Another Intense and Lofty Ad
Edgy airline commercials. Who wouldn't want more of those?"Tell the World," the latest excursion in Delta Airlines' "Keep Climbing" campaign from Wieden + Kennedy New York, delivers an intriguing but...
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Ad of the Day: 6 Emerging Talents Predict Their Future in Twitter's First...
Six content creators in music, art, sports, food and news—many of whom made their names on other platforms—have lined up to promote Twitter's native video platform, and its @video handle, with short...
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Ad of the Day: JetBlue Asks Flyers to 'Reach Across the Aisle' in...
JetBlue invited 150 unsuspecting passengers to "Reach Across the Aisle" in this fun, election-themed stunt from longtime partner MullenLowe. Those travelers were given the chance to win free...
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