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REI's #OptOutside, The Swedish Number Each Win a Pair of Grand Clios
REI's #OptOutside campaign, urging consumers to disengage from consumerism on Black Friday and go enjoy the outdoors, added to its awards haul on Wednesday night, picking up two Grand Clios—in...
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Columbia Sportswear Is Making Job Candidates Literally Climb Mountains for...
There's been no dearth of dubious job titles in the recent years, thanks in large part to the tech boom. But outerwear marketer Columbia Sportswear is reaching for new and awesome heights with its...
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Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success
We all know a girl like Louise Delage. You've been on Instagram for years and are scraping by with 50 likes on a good day—then she appears on the scene, with her fun little life, and cultivates over...
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Ad of the Day: South Park Drove These Mobile Billboards to Places They...
We will never be able to forgive South Park—or thank it enough—for that one time it utterly decimated native advertising in a story arc. But to promote its 20th season, the show briefly took its gaze...
View ArticleWhy CP+B Is Loving This Election, and Where It's Heading With American Airlines
Election 2016 has been an exhausting experience for just about everyone. But for brands, it's certainly created potent cultural moments they can tap into. CP+B has helped Hotels.com do just that with...
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A Lone Red Balloon's Journey Ends Joyfully in Latest 'Practically Magic'...
Among iOS 10's shiny new toys is a messaging feature that allows you to add effects to your message bubbles, send full-screen animations with your messages, add handwritten notes and more. Apple...
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Brands Like Airbnb and P&G Express Interest in 'Saturday Morning' Social...
Four prominent black creative directors launched the Saturday Morning project approximately two months ago as a way to further and formalize the sometimes challenging but important conversations...
View ArticleA Bunch of Brand Mascots Invaded the Adweek Offices, and Things Got a Little...
Brand mascots are great at delighting consumers everywhere with their wacky commercial antics. But try to put them to work in an office? Well, that's a tougher pitch. As part of the Advertising Week...
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This Porn Star's Startling Ad for a Sex Show Accuses Spain of the Ultimate...
A striking new ad from Spain is making waves there, accusing the nation's culture of being completely disingenuous—and using an adult film star as its righteous messenger. "My name is Amarna Miller,"...
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Ad of the Day: Southwest Airlines Aims High in Mini Musicals From GSD&M
Who wants a song and dance from their airline? We'll soon find out, thanks to Southwest's glitzy musical ads from GSD&M, part of the carrier's overarching "Transfarency" campaign. Actual airline...
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Consuming Too Much Info? You Might Be Infobese, Say These Very Strange Ads...
There's more than one way to feel the flab. But however much time you spend on the treadmill, French ad publication Influencia hopes to draw your attention to a more insidious fitness foe you may be...
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Ad Veteran and Composer of 'The Oscar Meyer Wiener Song' Dies at 87
The advertising industry said goodbye this week to a very successful, if largely unknown, creative voice with the passing of Richard D. Trentlage, who died on Sept. 21 at the age of 87 in a suburb of...
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Dove Straps Heart Monitors on Men to See How They React to Models, and Their...
Imagine you're asked to assess the beauty of airbrushed photos of professional models—and then regular snapshots of your spouse, or a close family member. A new Dove ad from Portugal does that to a...
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This Director Just Schooled Us on 360 Video With an Immersive Short Story for...
Director Alex Smith has created his first-ever 360 video, as part of an ongoing series called "Picture This," a project started by Facebook in partnership with Semi-Permanent, an Australia-based...
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Matt Damon and Ben Affleck Vie Awkwardly for Tom Brady's Love in Support of...
If either Matt Damon or Ben Affleck has an actual superpower, it's their epic friendship—a bond so endearing and renowned that it even won them an award. Until Tom Brady arrived. The...
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That Epic Audi 'Duel' Commercial? Here's What It Looks Like Played Forward
Audi's "Duel" commercial, by Venables Bell & Partners, which was made to air around the three presidential debates, is one of the most entertaining ads of the year—partly because of the compelling...
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This Brand Put 16 Cameras in a Family's Home for 2 Weeks and Made Ads From...
How do you shoot real, authentic, unscripted footage of a family for your advertising campaign? Set up a bunch of cameras around their house, and then go away for a long time—so the family can...
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Pepsi Compares Everyday Victories to the Thrill of a Touchdown in Ad Starring...
How similar are the small joys in your life to the adrenaline-fueled highs of a post-touchdown dance by a millionaire football star? The world's No. 2 soda brand thinks the two might just be closer...
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Alexa Is Your Suburban Guardian Angel in Amazon's New Ads for the Echo
The Alexa-enabled Amazon Echo can answer questions, play music, control smart devices and fulfill numerous other suburban needs, according to two new ads for Amazon's command device."The Break Up"...
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Drones Try to Assemble a Layer Cake in This Nutty Norwegian Phone Ad
Finally someone has found a good use for drones: Making a cake. A team of little flying robots assembles a three-tier confection by airlifting genoise, splashing icing, firing candies out of a...
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