NBC Is in Talks to Secure a White House Interview on Super Bowl Sunday
NBC News is still hoping to secure an interview with President Trump on Super Bowl Sunday, a tradition that goes back more than a decade. "Without getting into specifics, I can tell you that there have...
View ArticleInstagram Added Activity Status to Instagram Direct
Instagram's latest update to its iOS and Android applications borrowed a feature from sister app Facebook Messenger. The app's messaging feature, Instagram Direct, now includes activity status, which...
View ArticleSoccer Club Inter Milan Is Telling 110 Stories for its 110th Birthday, With...
One of the neatest things about living outside the U.S. is discovering soccer culture, which is as strident and culturally charged as football is in America. On March 9, Italian club F.C. Inter Milan...
View ArticleWhatsApp Just Rolled Out an Android App for Small Businesses
Businesses on Facebook have the Facebook Pages Manager application, and businesses on Messenger have Analytics for Apps data for their Messenger bots. And now, businesses on WhatsApp have some tools of...
View ArticleA Deeper Look at David Marcus’ 6 Trends for Facebook Messenger in 2018
Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends...
View ArticleWhy Mastercard Is Adding a Charitable Aspect to Its Long-Running ‘Priceless’...
Mastercard has added a new wrinkle to its famed Priceless campaign, which has already spanned two decades. The company worked with its creative agency, McCann, for the last year to develop the addition...
View ArticleWho Is Billy? Coppola Winery’s Comical Short Film Has Two Wildly Opposing...
We hear a lot about "storytelling" in one form or another these days. It's become one of the most overused and hotly debated buzzwords in the business. Now, acclaimed commercial director Rodrigo...
View ArticleHyundai Will ‘Surprise Millions’ With Its Super Bowl Ad, Says New Teaser
Hyundai will tease its Super Bowl ad during both the NFC and AFC Championship games on Sunday. The teaser will also be available for viewing online and on the brand's social channels. It suggests a...
View ArticleSubaru’s Doggie Drivers Are Back, and Just Rollin’ Along, in New Ads
They'rrrre back. The Barkleys, Subaru's family of dogs that drive like people--well, better than some people we know, actually--return in four comical commercials that broke during the Screen Actors...
View ArticleThe AFC Championship on CBS Delivers Goliath-Like Ratings
Billed as a matchup of David versus Goliath, the New England Patriots earned a come from behind 24-20 victory over the underdog Jacksonville Jaguars Sunday afternoon in the 2018 AFC Championship Game,...
View ArticleStudy Finds Marketers Want to Experiment With Tech at Events but Don’t Seem...
When it comes to experiential projects and emerging tech, most marketers are curious about their options and want to do more of both this year, but they're not entirely sure how, according to a new...
View ArticleGoogle’s Art Selfies Are Fun but Stir Up Potential Privacy Concerns
Leave it to Google to come up with the first viral app of 2018. The search giant's Arts & Culture app, which pairs a selfie you take with one of the thousands of artworks available on Google's...
View ArticleHow This Agency Made Netflix’s Eerie Booth for Altered Carbon the Breakout...
Netflix's bizarre campaign at the Consumer Electronics Show for its upcoming sci-fi show Altered Carbon may have seemed like a quick and viral public relations stunt, but the event was actually highly...
View ArticleFacebook Inked a Big-Time Esports Livestreaming Pact With ESL
Esports giant ESL announced an agreement to bring two of its top competitions--the CS:GO Pro League Counter-Strike: Global Offensive competition (with WESA, the World Esports Association) and the ESL...
View ArticleThe Cast of Stranger Things Owned the SAG Awards Red Carpet on Twitter
Netflix drama Stranger Things dominated Twitter during the red carpet leading up to the 24th Annual Screen Actors Guild Awards at the Shrine Auditorium in Los Angeles Sunday night. The five...
View ArticleRupert Murdoch Wants Facebook to Pay Publishers a Fee for ‘Trusted’ News Content
News Corp. executive chairman and 21st Century Fox executive co-chairman Rupert Murdoch is taking on Silicon Valley. The media mogul released a statement today noting that if Facebook is going to...
View ArticleAmazon Go Has the Potential to Change How Customers Think About Automation
Amazon Go, a convenience store where there's no need to stand in a checkout line, sounds like something out of a millennial dream. But it's now a reality, and it finally opened its doors today in...
View ArticleM&M’s Put Danny DeVito in a Pool of Chocolate to Tease Its 30-Second Super...
Danny DeVito will star in M&M's 30-second Super Bowl spot. The brand revealed its Big Game ad star with a 15-second and a six-second teaser in which DeVito is seen nearly submerged in what looks...
View ArticleWPP’s New Global Brand Agency Combines 5 of Its Consultancies and Design Shops
WPP has made good on a promise it made in September to launch a next-generation global brand agency comprised of five of its consultancies and design shops by January. Today, the holding company opened...
View ArticleWhy Clorox’s CMO Isn’t Afraid of Ecommerce—or How Millennials Are Disrupting...
"First name Stephen, last name Curry/He came into my life and now everything is less blurry." Those catchy lyrics are from a Brita stream commercial that premiered earlier this month. It was corny but...
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