4 Ways to Apply Data Science to Social Media Marketing in 2018
Harvard Business Review famously described data science as the "Sexiest Job of the 21st Century" in 2012, causing a massive explosion in opportunities in this space. Today, data science has spread its...
View ArticleStar-Studded Ads Distill Workplace Sexual Harassment Into 30 Seconds
A series of anti-sexual harassment films made last year by Sigal Avin and David Schwimmer are finding new life as a set of powerful 30-second TV ads. Three spots, ominously titled "The Boss," "The...
View ArticleTranslation Names New Chief Strategy Officer as Well as New Head of Talent
Translation, which describes itself as a full-service communications agency, today announced it hired Daniel Cherry III to be its new chief strategy officer. He formerly served as the chief marketing...
View ArticleHulu Will Return to the Super Bowl for the Second Straight Year
A year after running its first Super Bowl ad for an original series--which then became the first overtime spot in Super Bowl history--Hulu will be returning to the Big Game on Feb. 4, airing a Super...
View ArticleAshley Madison Gives You One More Reason to Go Running in the Morning
Why do runners run? Ashley Madison provides at least one answer in "Morning Run," which turns out to be a humorous spoof on the tropes of sports advertising geared to women. Keep running, lady! Ashley...
View ArticleFlicks: Facebook’s New Way of Measuring Time
Facebook just created a new way to measure time, but you won't be seeing it on your Apple Watch. The social network introduced Flicks, which are aimed at simplifying the process for programmers and...
View ArticleFacebook Is in a Trust Crisis
Trust is a tricky thing. Do you trust that someone is telling you the truth? Do you trust them with your secrets? Do you trust that they will continue to behave in a similar way tomorrow as they do...
View ArticleNielsen Social Content Ratings, Week of Jan. 15: The Matchup for Super Bowl...
The National Football League's two conference championship games far surpassed anything else television had to offer during the week of Jan. 15, according to the Nielsen Social Content Ratings. The...
View ArticleDDB New York Welcomes Creative Duo From Grey as Co-CCOs
DDB New York has hired Lisa Topol and Derek Barnes as co-CCOs, effective in March. The duo will lead the agency's creative department across a client roster that includes Unilever, Mars, PepsiCo,...
View ArticleUnivision Promotes Jessica Rodriguez to the New Position of President and COO
Univision is promoting Jessica Rodriguez to president and chief operating officer, a new position at the nation's leading Spanish-language media company. Rodriguez, who was named to the 2016 Adweek 50,...
View ArticleSalesforce Is Making It Even Easier to Create Shoppable Posts on Instagram
If a picture is worth a thousand words, how much is a shoppable image on Instagram worth? Announced at last week's National Retail Federation conference, Salesforce Commerce Cloud revealed that...
View ArticleWieden + Kennedy Hires New Leadership for Its Renowned Design Studio
Wieden + Kennedy announced it has hired acclaimed design veterans Nicole Jacek and Noreen Morioka to serve as co-heads of design. Together, they will lead the 100-plus employees who are part of the...
View ArticleMarvel Tops DC at the Box Office Because Fans Emotionally Connect With Its...
Comic book franchises are making their way to screens big and small now more than ever before, with Disney's Marvel leading the way. According to a study done by automated market research tech provider...
View ArticleBurger King Deviously Explains Net Neutrality by Making People Wait Longer...
On the heels of its brilliant anti-bullying spot last year, Burger King has found another cause it can get behind, and promote with a clever in-store stunt--net neutrality. In December, you'll recall,...
View ArticleKeanu Reeves Puts His Dreams on the Internet in This 15-Second Squarespace...
Last week, Squarespace announced that Keanu Reeves would star in the company's 30-second Super Bowl spot. In a new 15-second teaser for the ad, Reeves has gone out to the desert to reflect and build...
View ArticleAd-Tech Exec Joins Percolate as CEO to Ramp Up Company’s Enterprise Work
Seven-year-old content marketing firm Percolate is growing up. The company is bringing on digital marketing vet Randy Wootton as CEO to help ramp up the business to attract a different clientele,...
View Article5 Trends That Will Shape Social Media in 2018
There's no shortage of predictions at the start of a new year, especially for marketers. Deciding where to invest your time and money is hard enough without long lists of flash-in-the-pan fads and...
View ArticleUber Shines a Light on Its Most-Complimented Drivers in Series of Long-Form Ads
Uber is beginning 2018 by focusing more on celebrating its drivers, beginning with a pair of documentary-style spots--timed to National Compliment Day today--profiling two drivers who've gotten some of...
View ArticleMissy Elliot and Morgan Freeman Will Battle a Busta Rhymes-Peter Dinklage Duo...
PepsiCo's Super Bowl LII ad for Mountain Dew and Doritos just got a lot more epic. The snacks and beverage company announced today that hip-hop legends Missy Elliot and Busta Rhymes will appear in the...
View ArticleAvocados From Mexico Releases a Wonderfully Wacky, Guacamole-Filled Super...
Get ready for your mind to be blown by all the wonderful things you can put guacamole on (we're talking toast, sandwiches, tacos and more) thanks to Avocados From Mexico. The trade group released a...
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