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Peyton Manning Returns to the Super Bowl as Universal Parks &...

Peyton Manning is returning to the Super Bowl. The retired NFL star is appearing in a 30-second in-house ad for Universal Orlando Resort and Universal Studios Hollywood, part of Comcast's NBCUniversal,...

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Vice to Fully Merge Carrot Creative Into Virtue

Vice Media announced today that it will combine all its advertising ventures under the umbrella organization Virtue Worldwide. The news comes one year after the youth-oriented company created the...

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John Krasinski Tries to Save the World In Amazon Prime Video’s First Super...

Alexa won't be the only big Amazon brand featured in Super Bowl LII. In addition to a 90-second Amazon ad airing in the fourth quarter, the company has also purchased a 60-second ad to spotlight its...

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Why Data Needs Humans as Much as Humans Need Data

Data, the new, sexy buzzword formerly known as the old, unsexy buzzword has in many ways been pitched as the great equalizer. After all, we can all buy the same set of stats and figures. Data is...

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Nielsen Social Content Ratings, Week of Jan. 22: Grammy Awards Dominate

With no meaningful National Football League action during the week of Jan. 22 (unless you count the Pro Bowl), the 60th Annual Grammy Awards swooped in to dominate the Nielsen Social Content Ratings...

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Droga5 Has Placed CCO Ted Royer on Leave and Hired a Firm to Investigate Him

A Droga5 representative said Tuesday that the New York agency has hired an outside firm to investigate chief creative officer Ted Royer and that Royer has taken a leave of absence. The agency declined...

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How the Budweiser Clydesdales Will Make an Appearance During the Super Bowl

Budweiser will feature its famous Clydesdales during the Big Game after all. The company will air a five-second bumper ad during the game to make sure Super Bowl viewers know that the "Clydesdale Cam,"...

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Q&A: How Brands Can Avoid the Fake-Follower Quagmire

If you're a brand marketer putting your money on the line, you love to see big numbers--until someone asks if they're a little too big. Fraudulent and bot followers have been inflating influencer fan...

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Pepsi Is Turning 2 Iconic Super Bowl Ads Into Virtual Reality Experiences

Pepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl ads, according to multiple sources. The effort is part of the brand's broader Super Bowl campaign across...

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Spark Foundry USA Taps Publicis Vet as Head of Analytics and Insights

Spark Foundry has appointed Lisa Giacosa to serve in its new role of head of analytics and insights--a move it described in a statement as proof of its "commitment to create enterprise-wide,...

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How AstroTurf, the Original Fake Grass, Became an NFL Darling

Thanks to those pricey commercial spots, the Super Bowl is nearly as famous for hosting brands as football teams. But there's one brand that the big game--that professional football, period--has...

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FaceTime: Adweek’s Second Annual Arc Awards in Partnership With Screenvision...

Sandy DerHovsepian, vp, associate creative director, Cramer-Krasselt, and Adweek CEO Jeff Litvack. Refinery29's Shannon Gibson and Amy Emmerich. (L. to r.) Christina Miller, associate channel director,...

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5 Ads You Don’t Want to Miss During Super Bowl LII

Super Bowl LII is almost upon us. Sports fans are one step closer to Philadelphia versus New England, with the former pegged as the underdog by most (except Amazon's Alexa, who says she's "flying with...

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This Hollywood Producer Is Finally Talking About His Secret Agency

For years, Microsoft's most emotional and engaging ads--specifically, inspirational Super Bowl spots celebrating tech's impact on people's lives such as "Empowering Us All" (2014) and "Braylon O'Neill"...

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Meet the Super Bowl Matchmaker for Brands and Artists

Daniel Sena's favorite Super Bowl was XLVIII. In 2014, Sena worked on a whopping four Big Game spots. He was neither at an agency nor a brand. Rather, Sena was at Interscope Records, pairing its...

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Take a Tour of the Sponsors of U.S. Bank Stadium, Home of This Year’s Super Bowl

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Twitter Extended Its In-Stream Partnership Offerings With Sponsored Moments

It's been an up-and-down ride for Twitter's Moments feature since its introduction in October 2015, but the social network's latest ad product offering appears to indicate that it believes Moments are...

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Keanu Reeves Surfs a Motorcycle in Squarespace’s 30-Second Aspirational Super...

Keanu Reeves calmly surfs a motorcycle while sing-speaking along to Will Powers' inspirational and affirmation-heavy song "Adventures in Success" in Squarespace's 30-second Super Bowl spot. The ad...

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How to Stop Influencer Fraud Before It Starts

Last Saturday's story in The New York Times, The Follower Factory, further exposed the serious issue of fraud that lurks within the influencer space on Twitter and other platforms, as well. The story...

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People Turn Full on Savage in Avocados From Mexico’s Wild Super Bowl Spot

Guacamole and chips are meant for each other, just like peanut butter and jelly or peanut butter and chocolate. It just makes sense. But what happens when there are no delicious chips to enjoy with...

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