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Albertsons Is Getting Into the Digital Media Business to Compete for Money...

Albertsons' website lists 128 products with the word "banana" in them, and to adapt a phrase from Arrested Development's George Bluth, there's always money in the digital banana stand. On Thursday,...

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E*Trade’s Squad of Silver-Haired Cheerleaders Will Star in Its Super Bowl Return

E*Trade is back in the Super Bowl this year with a 30-second spot that's all about reminding people how important it is to save for retirement, with a little help from a crew of overworked, but spunky...

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Inside M&M’s Absurd Gambit to Turn Danny DeVito Into a Super Bowl-Sized...

It's a late day in November and Danny DeVito is waist deep in a chocolate pool--well, he's not exactly wading in molten chocolate, but a liquid mixture of sorts. This brown soup is meant to resemble a...

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How Super Bowl Arrivals in Minneapolis Will Suddenly Be Whisked Off to...

Nobody really wants to be in an airport. But a clever tourism stunt around next weekend's Super Bowl in Minneapolis offers an unexpected way to get out. Imagine walking through the terminal, past...

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Microsoft Partners With Publicis to Develop Global AI Platform Marcel

Today, Publicis Groupe announced that its much-discussed global AI platform Marcel will be developed with the help of one of the world's largest and longest-standing tech companies--Microsoft....

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30-Year DDB Chicago Veteran Leaves for Epsilon

Barry Burdiak, a veteran of DDB Chicago for nearly 30 years who has won six Cannes Lions and recently helped win the McDonald's account, is leaving the agency to lead a team in Chicago for data-driven...

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Facebook Messenger: Here’s How to Temporarily Turn Off Notifications

Have you ever wanted to temporarily turn off notifications from your Facebook Messenger conversations? Our guide will show you how to do just that. Note: These screenshots were captured in the...

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The New Call of Duty Ad Shows You How to Take Gaming Way, Way Too Far

Is it possible to be too steeped in game play and alternate realities, allowing them to bleed over in an unhealthy way into every part of daily life? Not according to these hardcore friends, who take...

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Which Moments, Artists Kept Facebook, Twitter Humming During the 60th Annual...

The 60th Annual Grammy Awards were handed out at Madison Square Garden in New York Sunday night, and Twitter and Facebook were humming along. The most-tweeted-about moment during the Grammys was the...

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How Amazon Go Will Drive Brands to Develop New Ways to Target Customers

Although it's only been around for a week, Amazon Go is already making retail, brand and advertising executives consider how they should adapt this new business model to their own companies. Industry...

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The 2018 Grammys Saw a Double-Digit Ratings Decline

Apparently, viewers of the 60th annual Grammy Awards weren't in a New York state of mind last night. Originating from New York for the first time since 2003, a politically charged 2018 Grammys...

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Facebook Made Its Privacy Principles Public for the First Time Ever

Facebook is going public with a lot more information on privacy settings for users. Chief privacy officer Erin Egan revealed the social network's privacy principles for the first time ever, and her...

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Logic Narrated a Powerful Google Ad About Suicide Prevention After His...

One of the Grammy nominees for Song of the Year was a phone number: "1-800-273-8255" by Logic. The track is a soulful piece of work that features Alessia Cara and Khalid, and the lyrics are a personal...

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It’s Local News’ Turn for a Facebook News Feed Algorithm Boost

CEO Mark Zuckerberg said in a post earlier this month that he asked the social network's "product teams to make sure we prioritize news that is trustworthy, informative and local," and Facebook...

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How Minneapolis Brands Are Making a Lasting Impact on Their Home Turf

The Super Bowl offers tremendous opportunities for brands to connect to consumers in host cities--and the cold of Minneapolis will give fans a little more motivation to head indoors and visit the...

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Infographic: Why Beer Brands Should Start Marketing to More Than Just Young Men

Beer spots tend to follow a similar (arguably outdated) formula: a bunch of young dudes partying it up while watching the Big Game and plenty of ice-cold brew to go around. But marketers might be...

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Why Travel Brands Are Particularly Ripe for Digital Innovation

In November, Marriott International installed an internet-connected mirror within a shower in the Irvine Marriott hotel located in Orange County, Calif., putting a new spin on "shower thoughts"--the...

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5 Tips for Retail Brands Trying to Get More Personal With Their Customers

Every retail brand is trying to get more personal with its customers, but very few are doing it right. Here are five ways to win at the personalization game. 1. Collect good data Retailers need to...

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Q&A: Meliá Hotels’ Marketing VP on Transforming the Brand, Along With Its...

Like many hotel chains, the Spanish global brand Meli? Hotels International is rapidly evolving not just its digital marketing, but also how it interacts with customers once they've booked. Manuel...

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Take a Tour of the Sponsors of U.S. Bank Stadium, Home of This Year’s Super Bowl

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