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Hollywood Is Embracing the 50-Plus Crowd, and Marketers Need to Take Note

Everyone's talking about the retro trend in television as iconic shows from the '80s and '90s are getting 2018 reboots. The latest example is Roseanne, the sitcom that was lauded during its original...

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Chipotle Snags a Former Taco Bell Marketing Chief to Be Its New CMO

Chipotle Mexican Grill has hired former Taco Bell marketing chief Chris Brandt to be its new CMO, effective April 2. The news comes shortly after former Chipotle marketing exec Mark Crumpacker resigned...

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U.S. Air Force Retains GSD&M With $741 Million Contract

The U.S. Air Force decided to continue its relationship with GSD&M following a review process that took about a year. GSD&M, which has partnered with the Air Force for 17 years, will continue...

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Google Announces Initiative to Help Publishers and Combat Fake News

At a press event in New York City, Google announced today that it's rolling out the Google News Initiative, in which it's investing $300 million over the next three years. The goal is to help...

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Why the CEO of Glossier Thinks Retail Companies Need to Invest More in the...

Retail companies like to emphasize that they put the customer first, but in reality, it doesn't always shake out that way. Enter Glossier, a beauty brand that tailors its packaging and in-store...

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Facebook’s Data Predicament Isn’t Likely to Affect Advertising on Instagram

Facebook CEO Mark Zuckerberg is presumably sweating a little this week. The social platform's market cap dropped by $50 billion, and government officials on both sides of the Atlantic call for answers...

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YouTube Is Making It Easier for Users to ‘Go Live’

YouTube users on desktop can now livestream without dealing with encoders or additional software, and the Google-owned video site is working on adding that capability to specific mobile devices "in the...

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Amazon Is No. 1 on the 2018 LinkedIn Top Companies List

Amazon vaulted its way to the top of the 2018 LinkedIn Top Companies list, swapping positions with last year's leader, Google parent Alphabet, which came in second. They were joined in the top five by...

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Google Wants Retailers to Help Them Turn Search Queries Into Actual Purchases

Consumers use Google to search for products--and Google knows it. Now, with the introduction of Shopping Actions, the company wants to turn those search queries into actual purchases--while remaining...

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Walmart’s Ecommerce CEO Explains Why Its Many Acquisitions Will Help It Reach...

While Walmart's acquisitions of ModCloth, Jet, Bonobos appear like a game of catch up to the rest of the industry, Marc Lore, president and CEO of Walmart Ecommerce US, said there's a bigger strategy...

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Netflix Created a Clean, Custom Font That Could Save the Company Millions

Netflix has developed a new bespoke font called Netflix Sans that is clean, functional, subtly inspired by the brand's famous logo--and perhaps most important of all, economical. One of the design...

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How Tech Is Changing the Casual Dining Industry

As a kid growing up in the '80s, I was no stranger to the family-friendly casual dining establishment. Both my parents worked, and they rarely felt like cooking after a long, hard day. We often found...

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Messenger Launched Admin Privileges for Group Chats

Facebook Messenger introduced admin privileges for group chats, allowing users to better control who can join their group conversations. With this release, admin users can turn on a new requests...

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Girl With Down Syndrome Rejects Her ‘Special Class’ in Sweet Animated Film

The easier or "special" path isn't necessarily the right one to take, especially for children with Down syndrome. In "Lea Goes to School," a short animated film from CoorDown, Italy's national...

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Marketers Aren’t Shifting Ad Budgets Because of Facebook’s Data Crisis

After it was revealed that Cambridge Analytica--a British data analytics firm that claims to have helped elect President Trump--"harvested" granular data from about 50 million Facebook users,...

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Agency Execs Create Fake Website Selling Bulletproof Kids’ Clothes to...

What would you think as a parent if you came across a website selling bulletproof vests--some stamped with smiley faces and rainbows--for school-aged children? Would you find it absurd, or would you...

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A Second Harassment and Retaliation Suit Filed Against Hyundai Agency...

Just over one week after Hyundai's ad agency Innocean Worldwide placed chief creative officer Eric Springer on leave following Adweek's report of a sexual harassment, discrimination and retaliation...

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Agency Creatives Are Making Printable Posters for March For Our Lives Protesters

Creatives around the country are providing poster designs for those taking part in demonstrations demanding tougher gun control measures on March 24. When producers Aubrey Jones and Kara O'Halloran and...

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SoundCloud Celebrates the Raw Talent and Creativity of Its Artists in Its...

SoundCloud has launched its very first advertising campaign that's aimed at showcasing some of the wonderfully talented creators that use the platform and celebrating how SoundCloud helped them get...

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How to Choose the Right Celebrity Endorser for Your Brand

Some of the most iconic advertisements of our time have featured celebrities endorsing brands and products. "Mean" Joe Greene was famous for his hall of fame football career, but arguably as well known...

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