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This Gorgeous Instrumental Music Video Is Laced With Lyrics No One Can Hear

It's weird being an immigrant. You come into a country where no one speaks your language or understands your references and can barely gauge whether or not you're funny, smart or worth knowing. But you...

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Instagram: Here’s How to Add a Profile Link or Hashtag to Your Bio

Instagram introduced the ability earlier this week for users to add profile links and hashtags to their bios. Our guide will show you how this feature works. Note: These screenshots were captured in...

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How Embracing a Political POV Can Forge a Deeper Connection to Consumers

Brands have power when they have a purpose, a strong point of view that they can use to change the world around them. Granted, there are risks, but they can be mitigated through authenticity. In their...

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Sonos Pulls Facebook Ads Following the Cambridge Analytica Scandal

Speaker manufacturer Sonos said in a blog post today that it was pulling its ads from Facebook and other tech platforms next week because the company is "concerned by the recent revelations about...

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The Joy of ‘Dear Sophie,’ One of Google’s Early Humanizing Hits

It took a while for Google to learn how to do brand advertising. The company, founded in 1998, didn't embrace emotional storytelling until a decade later. An early success was "Parisian Love," a spot...

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The Yankees Get a 9-Person Broadcast Booth in YES Network’s Fun 2018 Ad

It's a new season for charmingly goofy baseball promos. And following last week's new batch of spots for the Seattle Mariners, now we get the YES Network's 2018 promo for its New York Yankees coverage....

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4 Ways Online Video Content Can Better Connect With Viewers

2017 was an explosive year for online video content. In just 12 months, Netflix released over 200 new originals and YouTube Hulu launched live TV services. Despite an overwhelming increase in original...

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Baffled by Conceptual Art? So Are Will Ferrell and Joel McHale in This...

Museums are often pretty humorless when it comes to their artwork. It's rare for them to acknowledge that art can be confusing--particularly conceptual art, where the artist's choices can seem...

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J&J Moves to Cut Costs By Consolidating Creative Work With Dedicated Omnicom,...

Johnson & Johnson, one of advertising's biggest spenders, has consolidated and streamlined its creative business with two dedicated teams of WPP and Omnicom agencies. This follows a closed review...

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The National Gallery of Prague Is Using VR to Introduce the Blind to Iconic...

"No touching!" The phrase is the bane of many children who find themselves in museums meant to teach them how to appreciate art ... but instead teach them they're bulls in china shops. This must be all...

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Q&A: Larry Pluimer, CEO of the Agency Cracking Amazon’s Algorithm

After working at Amazon for a couple of years, Larry Pluimer realized there was a disconnect between brands and Amazon in terms of what's required to be successful on the platform. That's exactly what...

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HBO Used Pizza-Delivery Drones to Promote the New Season of Silicon Valley

Free food, especially during the doldrums of a Monday afternoon, is a sure bet to capture people's attention. HBO made pizza dreams come true as the network teamed up with Fooji, a brand delivery...

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Adweek Celebrates Trail-Blazing CMTOs Leading the Charge on Digital...

On March 15, Adweek honored some of the top trail-blazing marketers at R/GA in New York. The event, which was sponsored by RTL Adconnect, marked Adweek's second-annual ceremony celebrating the new...

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This Unconventional Business Invention Firm Answers the Question ‘What Next?’

When Rei Inamoto and Rem Reynolds launched Inamoto & Co. in February 2016, the shop didn't fit in the existing nomenclature, so they called it a business invention firm, positioned "somewhere in...

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How Much Data Collection Is Too Much? Inside the Murky World of Predictive...

Facebook's 2.1 billion monthly active users likely had some notion the information they share on the network is mined for ad targeting. However, news of Cambridge Analytica accessing data from the...

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Marina Filippelli’s Work Channels Her Experience as a Latina Mother and...

Marina Filippelli's first stint at multicultural agency Orc? was also her first job in advertising while she was in college. "I was an intern, and then made my way around different departments [while]...

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How Cracker Jack Became the Longest-Running Product Placement in U.S. History

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After Facebook’s Algorithm Change Devastated Organic Reach, How Are...

When Facebook CEO Mark Zuckerberg announced in January that the site's News Feed algorithm would further emphasize posts from friends and family, publishers that hadn't diversified across many...

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HQ Is Awarding 6-Figure Prizes This Week Thanks to Integrations With Nike and...

HQ, the mobile trivia game, has scored two major brand partnerships: Warner Bros and Nike. This week the twice-daily game, which can be played at 3 p.m. and 9 p.m., will have unique prizes and bigger...

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LinkedIn: Here’s How to Change Who Can View Your Connections

By default, only your LinkedIn connections can view your complete list of connections on the platform. That being said, LinkedIn also gives you the option to hide your list of connections from other...

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