Stephen Curry, Looking Back on His Life, Distills It All Down to One Lesson:...
There are probably a lot of reasons why Stephen Curry has gotten to where he is today--support from his family and friends, hard work, dedication and so on--but one of the most important things, at...
View ArticleCreative Agency Wongdoody Acquired by Indian IT Giant Infosys for $75 Million
Infosys wants in on the Accenture equation. Today, the information technology company announced that it has agreed to acquire 25-year-old Seattle-based creative agency Wongdoody. While the press...
View ArticleWhy 4 Famous Magazines Are Collaborating With Amazon to Transport Readers to...
In June, select subscriber covers of Cosmopolitan, Good Housekeeping, Redbook and Woman's Day will transport readers back to the 1950s. As part of a collaboration with Amazon, the four Hearst titles...
View ArticleMacy’s Launches a Review of Its $500 Million U.S. Media Business
Retail giant Macy's recently issued an RFI for its U.S. media planning and buying business, a spokesperson confirmed today. "Macy's is conducting a review of its media account currently handled by...
View ArticleWPP CEO Martin Sorrell Steps Down Abruptly After 33 Years
Today marks the end of the Martin Sorrell era at WPP. The world's largest advertising company confirmed in a statement that Sorrell has resigned as CEO, effectively immediately, following 33 years in...
View ArticleThese Incredibly Crafted Anti-Smoking Ads Drop the Fear Tactics in Favor of...
They know smoking is dangerous. They know it's expensive. They know it makes them a bad influence on their kids. And they know they need to quit. In these new, documentary-style PSAs for Tobacco Free...
View ArticleWhy Brands Are Under Increasing Pressure to Be Transparent About What They...
Some brands do everything they can to avoid political controversy. Cards Against Humanity is not one of them. Last November, the maker of the crude-yet-hilarious party game announced it was raising...
View ArticleThe Era of the Chief Privacy Officer: How the Newest C-Suite Role Is...
In the annals of data privacy scandals, Facebook's current debacle is fairly monumental. After allegations surfaced last month that British data company Cambridge Analytica improperly accessed the...
View Article4 Things Brands Should Keep in Mind When Taking a Stand
Brands often find that when they aim to do good, they also end up doing well. Here are four rules to keep in mind. Know your customers Before you take a potentially controversial or divisive stance,...
View ArticleIt’s Time to Stop Waiting for Permission to Create Timely Customer...
This year, as I was walking the floor at CES, I was struck by many of the innovations that I encountered. Toasters that tweet. Smart fridges that talk to your TV. Shoes that vacuum. While some of these...
View ArticleInfographic: What Consumers Expect of Brands When It Comes to Issues They...
There's a good reason marketers and the C-suite alike continue to focus so determinedly on brand purpose--it's important to consumers. According to a new study, 75 percent of global consumers expect...
View ArticleEditor’s Letter: The Complicated Issue of Brand Purpose in a Shifting...
"Efforts and courage are not enough without purpose and direction." I've always loved this quote from John F. Kennedy about drive. It transcends the tactic of hard work and the emotion of bravery to...
View ArticleShould Sinclair’s Must-Runs Be Labeled Commentary, and Who Should Read Them...
Sinclair Broadcast Group entered the wider cultural conversation late last month when the sports and media commentary site Deadspin published a video showing dozens of anchors at Sinclair-owned local...
View ArticleAs TV Viewing Habits Change, Local Broadcasters Turn to Live Streaming
When the 2018 Major League Soccer season kicked off last month, Real Salt Lake fans didn't have to fly down to Toyota Field in Frisco, Texas, to watch the Claret and Cobalt play its Western Conference...
View ArticleHow HBO Built a Real-Life Activation as Immersive as the Universe Within...
Last week, ahead of the Season 2 premiere of Westworld, creators Lisa Joy and Jonathan Nolan participated in an Ask Me Anything chat on Reddit, where they set forth a curious proposition: If fans...
View ArticleWhat Will Be the Talk of 4A’s Next Year?
Several things dominated the conversation at the 4A's Accelerate conference in Miami last week: the agency-client relationship, how agencies will handle the #MeToo movement, what's the best way to...
View ArticleAmid Industry Upheaval, AMC Networks’ Stability Will Be an Upfront Asset
Between just-completed acquisitions, mergers in the making and departing CEOs, almost every media company is going into the upfront with major questions about what they will look like in a year. One of...
View ArticleWhen Did Social Media Stop Being So … Social?
Recent developments since the 2016 presidential election--most notably the discovery that Facebook had been manipulated by Russia's Internet Research Agency--has led many users to question major social...
View Article‘In The Dark’ Will Focus on a Man Tried 6 Times for the Same Crime
After a successful first run, American Public Media and Westwood One have partnered to reach even more listeners for a second season of investigative podcast In the Dark. The first season of the series...
View ArticleMother’s Creepy Call for U.S. Interns Is the Stuff of Nightmares. Apply at...
"There, there, come to Mother." That expression is generally going to sound creepy in 2018, but agency Mother USA is going full freaky with it in its new internship pitch. Today, the U.S. division of...
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