How Marketing Through Voice Technology Will Put Savvy Brands Ahead of the Curve
Brand voice has long been a product of written copy, whether it be on websites, marketing materials or email newsletters. With the relatively recent advent of voice recognition tools like Amazon Echo...
View ArticleWhy This 130-Year-Old Magazine Is Getting an Overhaul
National Geographic magazine has seen its fair share of redesigns over the course of its 130-year history. And today, it's getting another. The May issue will debut new sections, a new design and...
View ArticleHow Brands Are Justifying an Increased Need for Consumer Data
It was Benjamin Franklin who sparked the debate between freedom and security. Back then, it was a robust conversation among our Founding Fathers as they contemplated the laws and direction of this new...
View ArticleWhat Parents of YouTube Influencers Need to Know to Keep Their Kids Safe
YouTube is flooded with influencer content that targets the under-13 crowd. Take Ryan ToysReview, the six-year old "kidfluencer" who took home a staggering $11 million last year. He's posted hundreds...
View ArticleThe Retail Industry Is Focusing on Customer Experience and Convenience to Win...
For decades, the retail industry stood strong. Retailers emerged fairly unscathed during the first wave of the internet in the '90s because consumers still by and large chose to shop in physical stores...
View ArticleWarsteiner Created an Annoying Ad, Then Launched Another Version Responding...
If your beer's not for everyone, does it follow that your ads might not be, either? That's the gamble Leo Burnett Argentina made with its recent ad for client Warsteiner, a German beer with a...
View ArticleDon’t Let an Algorithm Determine if You’re Worth Hiring or Not
What you post on social media and the strength of your personal brand will have a direct impact on your career in this industry. Online screening has skyrocketed over the last few years. We all leave a...
View ArticleThese Concrete Dog Statues Drew Attention for a Tragic Pattern Many Were...
When you see a dog tied to a lamppost, park bench or bicycle rack, you expect its owner to return soon and take the animal home. It wouldn't occur to most of us that such dogs might, in fact, simply...
View ArticleThe Good Fight Channeled Schoolhouse Rock to Explain How Trump Could Get...
After devoting this week's The Good Fight to a storyline in which the firm's lawyers debate possible methods of impeaching President Trump this fall, the show's creators ended the episode with a...
View ArticleOn the Adweek Podcast: Martin Sorrell and the Fall of a Giant
It was the resignation heard 'round the world. This weekend, WPP CEO Martin Sorrell announced he was leaving his own company, one he acquired as a wire basket manufacturer and turned into an...
View ArticleAfter Years of the Same Approach, Holding Company Leadership Will Need to...
I've lost count of the number of journalists who have asked for my perspective since WPP announced its investigation into misconduct claims against Martin Sorrell almost two weeks ago. I don't engage...
View ArticleClever KFC Ads Perfectly Replaced Fire With Spicy Fried Chicken
The best print ads often make you look twice. A perfect example? This campaign for KFC Hot and Spicy out of Hong Kong. In a clever and well executed set of ads, Ogilvy Hong Kong replaces fire in...
View ArticleBrands, Take Notes From the Film Industry’s Marketing Lessons
If you Google "how to make your brand stand out," you'll find 189 million near-identical results all with seven "sure-fire ways" on how to make your brand the next big thing. However, to find out how...
View ArticleWhat Instagram Carousel Ads for Stories Mean to Brands
Instagram recently launched a new ad format, carousel ads for Instagram Stories, which make it possible for consumers to purchase products through a carousel of branded video and product images. This...
View ArticleFred, an Eerily Lifelike Android, Visited a Pub to Promote WestWorld (and the...
Fred's just a normal bloke with normal thoughts: He hates sunny weather, thinks humans are inferior to machines and randomly asks strangers if they'd like to meet their maker. OK so maybe he's a bit of...
View ArticleDow Jones Media Group Is Experimenting With a Blockchain Platform That Wants...
Digital media is full of companies that clog up advertising. Ad-tech vendors require multiple companies to serve ads and the duopoly of Facebook and Google dictate how publishers distribute content on...
View Article4 Ways the Adobe Summit 2018 Proved Experience Means Business
While advances in technology were a major focus at Adobe Summit 2018, CEO Shantanu Narayen and other industry leaders reinforced the point that people are still at the center of a successful experience...
View ArticleA Device That Alerts Your Phone When the Light Turns Green? It’s a Hoax With...
Texting while driving is universally recognized among people who are not idiots as a terrible, very dangerous, no good idea. Texting while driving but stopped at a red light is still a bad one, even...
View ArticlePostmates Is Trying to Impress Picky New Yorkers With Its Minimalist...
Postmates has declared its delivery abilities to New Yorkers with a new minimalist out-of-home campaign tailored for the city. Want ros? at 4 a.m. or shampoo in at 10 p.m.? Not an issue. Meatball Shop...
View ArticleBeyoncé’s Awe-Inspiring Coachella Performance Sets YouTube Livestreaming Record
Leave it to the Beyhive to nearly break YouTube. Beyonc?'s performance on Saturday ranks as the most-viewed Coachella performance ever and the most-viewed live music festival on YouTube, a spokeswoman...
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