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Discovery Reels in Swedish Fish for Its First Shark Week 30th Anniversary...

The 30th anniversary of Shark Week doesn't air for another three months, but Discovery is getting an early jump on its marketing campaign for the event. The network is partnering with Swedish Fish for...

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Facebook’s Fundraisers Features Got Some New Functionality

Facebook Friday announced several updates to its fundraisers feature, highlighted by the ability for people to match donations to their nonprofit fundraisers. The social network also added four new...

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How to Bridge the Gap Between Ecommerce and Retail With Click and Collect

The retail world is shifting like a pair of tectonic plates. One is erupting upward, with retail titans soaring to new heights and delivering innovative shopping experiences inspired by insight and...

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Ex-WPP CEO Martin Sorrell Had His Pay Slashed by 71% Last Year

In a detailed annual 2017 report released today by WPP, the holding company revealed that recently departed CEO Martin Sorrell's total salary was cut by 71 percent in 2017 to $19.2 million (EUR13.9...

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Why Ecommerce Brands Need to Diversify When They Rely Upon Other Platforms

The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been...

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In a Clever Twist, Ikea Shows How a Bad TV Ad Can Turn Into a Good Ad for Ikea

Ikea's home-country agency, ?kestam Holst, is really doing an impressive job turning boredom into a marketing medium. The Stockholm-based creative shop, Adweek's International Agency of the Year for...

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IPG Outperforms Ad Industry on Strength of New Business Wins Despite Missing...

IPG outperformed its holding company rivals in the first quarter of 2018, hinting that its business might be on steadier ground. Still, the company slightly missed its earnings and revenue targets, and...

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It’s Time for Brands to Jump Headfirst Into the Conversational Marketing Sphere

Brands have only scratched the surface of their marketing potential. Nearly 70 percent of digital sharing happens outside of social networks, out of sight of most marketers. I call this messaging area...

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Maria Menounos on Starting a Podcast, Her Relationship With Advertisers and...

Maria Menounos is an Emmy-winning radio show host, producer and entrepreneur. Menounos, who recently survived surgery to remove a brain tumor, talked with Adweek about her AfterBuzz TV network and how...

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Facebook Added a Sleep Mode to Messenger for Kids

Parents now have a way to make sure their offspring aren't sneaking peeks at Messenger Kids under their blankets while they're supposed to be asleep. Product manager Tarunya Govindarajan announced in a...

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T-Mobile and Sprint CEOs Announce Merger With 7-Minute Explainer Touting...

T-Mobile and Sprint have agreed to merge in what will reportedly be a $26 billion deal. The companies' two CEOs, T-Mobile's John Legere and Sprint's Marcelo Claure, announced the impending merger with...

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Why Retailers Are Trading Points for Experiences When It Comes to Loyalty...

Thanks to Amazon's latest shareholder letter, we know its formidable Prime subscription service now has 100 million members who order more than 5 billion products a year. Competing retailers have...

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Has the Media Business Truly Entered an Era of ‘Radical Transparency’?

"One-sided." "Inconclusive." "Immense shortcomings." The ad world's response to an anonymously sourced 2016 study on media transparency conducted by the ANA, K2 Intelligence and analytics company...

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YouTube Red Hopes This Karate Kid Revival Series Becomes Its Own House of Cards

In the iconic 1984 film The Karate Kid, Daniel LaRusso's sensei, Mr. Miyagi, tells his prot?g?, "man who catch fly with chopsticks, accomplish anything." Well, perhaps anything except convince Ralph...

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YouTube Shifts Focus From Mobile to TV Screens for This Year’s NewFronts

YouTube's biggest challenge used to be delivering compelling content to mobile screens. But while mobile still represents 60 percent of YouTube's overall watch time, the focus of Thursday's NewFronts...

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In the Consumer-Driven Society, Direct-Brand Economy and OTT Lead to Innovation

It started for me with a new television. When I set up my new smart TV, I noticed that there, right next to the traditional networks, were upstart new publishers--sharing space on my screen like...

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Infographic: How the NewFronts Influence the Way Advertisers Approach Digital...

When the Digital Content NewFronts launched in 2008, no one could have predicted the issues digital video would one day face, such as brand safety, misleading political ads and conspiracy videos....

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7 Leading Voices at the Forefront of Video on Data-Informed Storytelling and...

With video blazing new audience and brand engagement, the 2018 NewFronts should be an important pivot point for producers and platforms as well as marketers getting more comfortable using video as a...

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Here’s How BBC News Is Bringing a Trusted, Global Mindset to Digital

BBC News put on its second annual Digital Content NewFront presentation this afternoon at the Dream Hotel in New York, and the company's executives and talent hammered home the theme of "global" and...

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Doner Creates New Group to Help Marketers Better Navigate Data and Consumer...

Doner, a full-service creative shop in Detroit, has launched a new consumer connections practice designed to help marketers leverage data more effectively and better understand consumer behavior that...

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