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Lyft Acquires Citi Bike’s Parent Company Motivate to Enter the Bike-Sharing...

Citi Bike, a bicycle-sharing network ubiquitous in New York, is getting a new owner. Lyft, the ride-hailing company originally known for its pink mustaches, announced it's acquiring Motivate, the...

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IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom

Today, Interpublic Group confirmed rumors that it will pay more than $2 billion to acquire Acxiom, an Arkansas database marketing company that collects and distributes information drawn from an...

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How Toyota’s Investment in Music Festivals Continues to Pay Off

It's one thing to find your target audience at (what some might call) a niche event like a music festival that can draw attendance numbers of 50,000-plus for some of the more popular events (like Life...

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Samantha Bee’s Full Frontal Tells the US How to ‘Age Gracefully’ on Its Birthday

Full Frontal With Samantha Bee is on hiatus for a couple weeks and won't be airing a new episode on Wednesday because of the July 4 holiday, but the TBS show still found a way to weigh in on...

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This Blue Apron Hookup With Bob’s Burgers Is Just Too Gouda

Blue Apron, the service best known for delivering ready to prepare meals, recently announced a partnership with 20th Century Fox property Bob's Burgers that is almost too gouda to believe. They will be...

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Could These Be the Themes That Emerge at Next Year’s Cannes Lions?

The themes that emerged from this year's Cannes Lions festival were wide-ranging. Publicis' (sort of) departure from the 2018 event made the rounds, in addition to Martin Sorrell's reemergence....

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Facebook Hires Team Behind AI Startup in Battle Against Fake News

Facebook is beefing up its artificial intelligence team as its war on fake news continues. The social network announced Tuesday that it's hiring the team behind UK startup Bloomsbury AI to improve its...

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Intel Will Fly a Fleet of Drones in California to Celebrate July 4th

Who needs fireworks when you have drones? To celebrate Independence Day--and show off its own technology in the process--Intel is planning a drone-powered light show tomorrow night in northern...

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Walmart Accidentally Goes Political With Its ‘Impeach 45’ Clothing Line

It's the subject of great debate: How involved should brands be in the political zeitgeist? Undoubtedly, overtly political moves tend to galvanize the masses and can hurt, or alternatively help, a...

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Dailey Answers the Question, ‘What Have Minorities Done for America, Anyway?’

In response to a rise of xenophobia and anti-immigrant sentiment in the age of the Trump administration, Los Angeles agency Dailey decided to launch a campaign promoting diversity. At the 2016...

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This Photo Campaign Captures the Beautiful Calm Before the Wimbledon Storm...

Wimbledon, one of the most prestigious, posh and iconic sports tournaments, has positioned itself as one of the most heavily attended events where fans and celebrities from around the world gather to...

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See How MGM’s Universal Love Made an Impact During Stonewall Day

MGM's widely praised Universal Love, created by McCann New York, where top music artists re-imagined classic love songs as same-sex tunes, took to the road in the form of a special karaoke night in New...

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I’m Just Here for the Comments

Ever since Emily Weiss announced that her cult-status beauty blog, Into the Gloss, was expanding out of editorial and into product development with a skincare brand called Glossier, the concepts of...

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5 Tips for Delivering Deeper Consumer Connections via Video

It's nearly impossible to visit any social platform today and not be exposed to some sort of video content. Online media guru and LinkedIn superstar Gary Vaynerchuk posts his inspirational missives...

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It’s Time for the Auto Industry to Get on the Same Level as Other Brands

Before I can turn the ignition key in my car, I need to complete one critical task. I affix my smartphone to the top of the dash, plug it in and render the car's god-awful native interface invisible,...

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Facebook: Here’s How to Stop Your Stories Posts From Being Archived

Earlier this year, Facebook began rolling out an Archive feature for Facebook Stories, which automatically saves the posts a user shares to their Stories after they disappear (Stories posts disappear...

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More Than 5,000 People Entered Gimlet and Squarespace’s Contest to Host a...

Squarespace and Gimlet Creative asked users to submit their ideas for their own podcast series and the response has been overwhelming. In the three weeks the contest was open for submissions, more than...

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Britain’s Most Masterful Actors Endure Endless Annoyance for British Airways’...

Last year, U.K. stars like Gordon Ramsay, Thandie Newton, Rowan Atkinson and Ian McKellen suffered through a British Airways flight safety video under the idiotic direction of Chabuddy G. Now the...

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Burger King’s Summer Out-of-Office Lets You Give Free Whoppers to Poor...

Perhaps the only thing worse than being stuck in the office during the summer is having to hear about your coworkers' trips to far-flung destinations. Burger King sympathizes and wants to help ease...

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NBC and Macy’s July 4 Fireworks Special Is One of the Few Annual Live Events...

If the Oscars, Grammys and Golden Globes want to prevent more ratings drops next year, perhaps they should add some fireworks. Macy's 4th of July Fireworks Spectacular, NBC's annual two-hour...

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