Roger Federer’s Racket Becomes a Musical Instrument in Wilson’s Quirky Audio...
Tennis icon Roger Federer holds countless records. His latest one is vinyl. To help tout the Swiss star's Pro Staff RF 97 Autograph racket, Wilson teamed up with production house Farm League and music...
View Article4 Steps for Influencing Merchandising Events’ Success
The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this...
View ArticleBlue Apron Delivers a Delicious 40-Foot Mobile Pop-Up
Blue Apron, the boxed meal delivery company, recently announced their "Blue Apron Unboxed" initiative, celebrating home cooking with a series of pop-ups that launched at the end of May in New York...
View ArticleThink You’re Better Than Everyone Else? Then Planet Fitness Isn’t for You
Which cliche shall we start with about the gym? If you're Planet Fitness, you continue the narrative of people who might think they're better than you. In a new spot from Hill Holliday, we are...
View ArticleGo Ahead, Underestimate Serena Williams at Your Own Peril
Pity the poor people tasked with determining seeds for Wimbledon. The quirks of world rankings put Serena Williams 181st in the world as she took time off for her pregnancy and the birth of her...
View ArticleMTV Partnered With Popular Influencers to Release This Year’s VMA Nominations...
MTV is using IGTV, Instagram's stand-alone long-form video app, to release its nominations for this year's Video Music Awards. The network partnered with a team of popular Instagrammers, including Nyle...
View ArticleThe Washington Post Just Set Up a Channel on Livestreaming Network Twitch
Amazon corporate siblings The Washington Post and Twitch are getting together. The newspaper now has a channel on the livestreaming service for gamers, and it will feature live event coverage hosted by...
View ArticleTo Honor World Cup Heroes, Subway Stations in France and England Got Some New...
There are several ways to celebrate athletic heroics--statues, busts, naming of airports--yet transport authorities in the U.K. and France decided that renaming subway stations seemed apropos. With...
View ArticleInstapaper Unpins Itself From Pinterest, Becomes Separate Company Again
Some acquisitions turn out to be successful, and for others, there's always the "undo" button (or in this case, the "unpin" button). Instapaper announced Monday that control over its application was...
View ArticleArby’s Loves Making Nerdy Art From Its Boxes, and This 7-Foot Statue Is Its...
Arby's has built a strong reputation among some of the nerdier niches of the internet thanks to its meticulously well crafted pieces of art, made entirely from packaging and food, that anchor both the...
View Article72andSunny Retains Creative AOR Status for $70 Million Activision Account
Activision has concluded a creative review that also included finalist Wieden+Kennedy by retaining 72andSunny as its creative agency of record. "We are excited to continue our positive and productive...
View ArticleCoors Light Partnered With NatGeo to Follow 2 Explorers on Epic Journeys
A branded content partnership may not sound like the most thrilling kind of advertising, but when it comes to NatGeo and MillerCoors, a branded content partnership is anything but boring. NatGeo...
View ArticleAmazon Goes Down on Prime Day—and Customers Are Still Getting Error Pages
Amazon is getting to know what Black Friday is like for its brick-and-mortar counterparts on its own annual Prime Day. The site was hit with outages, looping pages and deals that only some customers...
View ArticleMeet the Dogs of Amazon Who Graced Thousands of Screens While the Site Was...
Amazon Prime Day is one of the most highly anticipated consumer holidays of the year. It's a one-day-only global internet shopping bonanza. In light of this, you might imagine Amazon would have...
View ArticleFacebook Is Taking a ‘Hyperlocal, Hyperreal’ Approach to Empowering Small...
If you live in Columbus, Ohio, or Nashville, Tenn., you'll probably notice some familiar faces in a new Facebook campaign that kicks off today. The company is looking to showcase small businesses--and...
View Article3 Ways the Swedish Concept of Lagom Will Revolutionize Your Creative Agency
Last year, Sweden again emerged as a leader in the Global Innovation Index. So, what does Sweden know that the rest of the world doesn't? One possible answer is a single word: lagom. The concept of...
View ArticleWhy Run a Marathon? This Wonderfully Fun Ad From Iceland Has Lots of Good...
There are times when creatives sigh heavily, slump their shoulders and give themselves a facepalm when they see other work--not because it's bad, but because the concept was right in front of them the...
View ArticleAmazon Prime Day Protests Call for Change, Not Bargains
As Amazon employees in Europe reportedly walked off the job to protest conditions at fulfillment centers and encouraged shoppers to boycott Prime Day, additional protests are playing out across the...
View ArticleMicrosoft and Walmart Sitting In a Tree
They don't have monogrammed towels yet, but Microsoft and Walmart are taking their relationship to the next level by officially announcing Microsoft is Walmart's preferred cloud provider. In a press...
View ArticleThe Daily Caller Names Founder of Sleeping Giants, Which Organized Breitbart...
Early this morning, conservative blog The Daily Caller identified freelance copywriter and agency veteran Matt Rivitz as the founder and primary force behind Sleeping Giants, a social media group...
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