5 Must-Ask Questions for Prospective Creative Hires
Twenty-year veteran Christie Cordes, founder of Ad Recruiter--whose stellar list of clients includes Sony, Jaguar and Xbox/Microsoft--shares her five essential questions. Can you tell me which social...
View ArticleWill Data Teams Replace Marketing Teams in the Near Future?
The value of data has become increasingly prevalent over the past five years. From increasing sales to driving better decision-making, the benefits of data come to any team in any industry that chooses...
View ArticleAfter 12 Years as CEO, PepsiCo’s Indra Nooyi Will Step Down
PepsiCo has announced a new leader. CEO Indra Nooyi, who has served as the company's top chief for 12 years and been with the company for 24 years, will step down on Oct. 3. The company's board of...
View Article5 Tips for Starting a Successful Side Hustle
The side hustle is more popular than ever. According to a recent survey, 51 percent of people between the ages of 18 and 37 occasionally moonlight, and 38 percent make money from side hustles at least...
View ArticleHow to Craft a Resumé That Shines When You Have No Professional Experience
Writing a resum?, particularly when you have no professional working experience yet, can seem daunting. What do you include if you lack a slew of jobs in your related field to boast about, especially...
View ArticleThis Is What Recruiters Are Really Looking for in New Hires
Every student graduating from portfolio school says they are creative, yet many times their portfolios look the same. Ad recruiters like me spend a lot of time traveling to universities around the...
View ArticleRed Bull and Swarovski Are Testing Cryptocurrency Tokens in Exchange for...
It's been a year since the Canadian messaging app Kik created its own cryptocurrency to help brands engage with users--and to give Kik a way to differentiate itself from Facebook. Now, more of the...
View ArticleThe 2018 Graduate’s Guide to Marketing and Media
So you've just graduated from college. Congrats! Now comes the hard part--finding your first real-world job. The marketing and media industry is chock-full of young talent looking to score a coveted...
View ArticleCashierless Tech Is Coming. Here’s How It Will Blow Up Retail
The debut of Amazon's checkout-less convenience store Amazon Go is one of the biggest evolutions in transactional commerce since Ohio saloonkeeper James Ritty patented the cash register in 1879. That's...
View ArticleVideo: An Agency Talent Vet Shares Her Pro Tips for Jump-Starting Your Career
Genevieve Robles, director of talent experience at KBS New York, knows a thing or two about how to score a gig in an incredibly competitive industry like advertising. Here, she shares her best tips for...
View ArticleWhy Keywords Are the Hidden Secret to Improving Your Job Prospects Online
You've got a polished resume, ample qualifications and a personal pitch you're sure will win over any recruiter or human resources department. But before you can do that, you'll probably have to...
View ArticleSocial Storytelling Through Episodic Video Content
Social strategists, brands and marketers alike have been groomed for years to encourage the production of short, snackable pieces of video content for a seamless in-feed experience. It's been a rule of...
View Article5 Things You Need to Know to Successfully Advocate for Yourself at Your First...
Getting your first job is a huge accomplishment, but throughout the journey of accepting that first offer and settling in during those first few months, new graduates may find themselves with many...
View ArticleCiti Signs on as Presenting Sponsor for the Global Citizen Festival for the...
You've probably heard of the Global Citizen Festival, the annual free (but ticketed) music festival held on the Great Lawn in New York's Central Park. It's organized by Global Citizen, an organization...
View ArticleOgilvy Hires Global President of McCann’s Microsoft Team to Lead Its IBM...
WPP's Ogilvy, which has been IBM's primary agency partner for nearly 25 years, named a new leader for one of its most important accounts this week. John Dunleavy is taking on the role of president,...
View ArticleUnited Entertainment Group Opens Tokyo Office, Begins Preparing for 2020...
United Entertainment Group (UEG), part of DJE Holdings Network, opened its first Asia office in Tokyo today. The self-described entertainment, sports and lifestyle agency said the new hub will play a...
View ArticleAs Homeland Ends Next Season, Showtime Wants to Keep Shameless Going for Years
Showtime isn't a network that likes to say goodbye--to its shows or its subscribers--which it why it tries to keep its biggest hits continuing for as long as they can. "When you're talking about some...
View ArticleNielsen Aims to Make Local Media Buying More Precise With Its New Tool
Nielsen today announced a new tool that goes beyond basic demographics to measure local TV and radio audiences more precisely. The Local Nielsen Media Impact will pull insights from Nielsen Scarborough...
View ArticleOn the Adweek Podcast: Advice for New Grads
Our annual Graduate's Guide to Marketing and Media is now live! For the past three years Adweek had doled out advice on everything from working abroad to achieving that elusive work-life balance to...
View ArticleRetail Must Juggle Brand Preservation and Digitalization as It Evolves
Retail is one sector that has seen some dynamic changes in recent years, particularly with the rise of Amazon and ecommerce. We've also seen a wave of popular chains, like Toys'R'Us and Brookstone,...
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