Walmart Is Reportedly Creating an Everlane Rival Brand Targeting Gen Z
Walmart's ecommerce strategy appears to be shifting from acquiring brands that appeal to millennials to creating an in-house brand targeting Gen Z. According to a Business of Fashion report, Walmart is...
View ArticleWant Better Results From Your Social and Search Teams? Make Them Work Together
Take a look at your company's digital marketing team. You likely have people dedicated to paid search and people dedicated to paid social. While both can assist with upper-funnel approaches such as...
View ArticleFor Generations, These Himalayan Villagers Have Been Land Rover’s Most Loyal...
Land Rover turns 70 this year, and for almost that long, a pair of isolated villages near the Nepal-India border have relied on a small fleet of the automaker's rugged vehicles to get food and supplies...
View ArticleSamsung Unveils Its First Smart Speaker Alongside the Galaxy Note 9
Samsung is continuing to build its own ecosystem of devices, rolling out its first smart speaker and a new smartwatch alongside the next generation of the Galaxy Note series smartphone. At its...
View ArticleEnd of an Era as Havas ‘Crowdsourcing Agency’ Victors & Spoils Closes Shop
Another groundbreaking experiment ground to a slow halt last week as Victors & Spoils, the Boulder, Colo.-based shop that once promised to lead agencies toward a new model, went out of business...
View ArticleWave Goodbye to Facebook Friend List Feeds
Another little-used Facebook feature is falling by the wayside, as the social network is alerting people via messages on its flagship mobile application that friend list feeds will be unavailable as of...
View ArticleDentsu Inc. Considers Restructuring Operational Model to ‘Maintain and...
Dentsu Inc., parent company of Dentsu Aegis Network and agencies like mcgarrybowen, Carat, 360i, Merkle and Isobar, is considering a restructuring plan which would see it split into an operating...
View ArticleChobani Designed Tubes of Squeezable Greek Yogurt to Help Consumers Make...
You've maybe seen sour cream in a squeezable tube, but yogurt behemoth Chobani wants to offer consumers a healthier alternative for all your savory cravings, from tacos to baked potatoes. The brand...
View Article7 Techniques to Write More Concisely in Social Media (and Why You Should)
Communication on social media requires a different set of skills than writing blogs or advertising copy. You'll be reaching out to a different audience and using a different medium, and your messages...
View ArticleIf Alexa Doesn’t Know Something, She May Tell You Later
Amazon is reportedly rolling out an Answer Update feature for Alexa that alerts users when the assistant learns the answer to a question it did not previously know how to answer. It demonstrates that...
View ArticleDespite Ups and Downs This Year, Condé Nast’s CEO Is Creating a Model That’s...
Cond? Nast CEO Bob Sauerberg told Adweek about his five-year strategy to transform the company for the future in which the company projects to generate $600 million in new revenue. Among new priorities...
View ArticleA Look Inside Adweek’s Annual Women in Media and Sports Summit, Featuring the...
On Aug. 8 in New York, Adweek held its annual Women in Media and Sports Summit hosted by USA Today Network in its Hell's Kitchen office. The event kicked off with networking before featuring keynote...
View ArticleThe Good Place’s Writers Are Crowdfunding Legal Aid for Kids Separated From...
NBC's The Good Place has already accomplished the seemingly impossible by making philosophical debate the centerpiece of pop culture phenomenon. Now the creators hope to do a bit more by proving the...
View ArticleHow Radio Can Help Supermarkets Compete With Amazon Go
Amazon Go has completely overhauled the in-store shopping experience by eliminating its biggest flaw: the loathed and often lengthy check-out process. Since debuting its cashier-less Seattle location...
View Article3 Things to Keep in Mind While Building Out a Social Strategy
Consumers scroll through hundreds of feet of content per day in their social news feeds, not to mention the amount of content they take in from television, display media across the internet, email, out...
View ArticleHow Bravery and Teamwork Across Media Will Usher In a New Age of Advertising
I love the media industry. We have the ability to shape the world. We raise awareness. We create connections among people from across the world. We create joy. But it's no secret that our industry is...
View Article‘Unfun’ Products and Effective Influencer Marketing: It’s All About the Delivery
It's easy to see how certain products lend themselves naturally to influencer marketing. They're visually rich. Or fun to have. Or fashionable. (Or all three.) And they're also immediately perceived as...
View ArticleLinkedIn: Here’s How to Mute Conversation Notifications
Did you know that LinkedIn allows you to mute conversations so that you no longer receive notifications when a new message is received? You can mute both one-on-one and group conversations. Our guide...
View ArticleVideo: This Makeup Company Created a Pop-Up ‘Retail Museum’ That’s All Glitz,...
Decadence is taking on a new form at Winky Lux's new "retail museum" in New York. The ecommerce makeup company is hosting a six-month pop-up shop in the city's SoHo neighborhood that's more about...
View ArticleNike’s New Soccer Film Is a Monster of a Tall Tale
For years, the world has become accustomed to Nike's soccer ads being reliably excellent. Over two decades ago, 1996 marked the brand's first audacious interpretation of the sport with "Good vs. Evil,"...
View Article