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The 5 LinkedIn Videos Every Executive Should Be Making

The fact that video gets so much more engagement on LinkedIn today than text--three times more, according to LinkedIn senior director of product Abhishek Srivastava--means that every executive must...

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Fruit of the Loom Turned the Bizarre Stuff Kids Say Into Beautifully Stitched...

Fruit of the Loom's two-track back-to-school effort is turning parents' social media oversharing into home d?cor. Created by CP+B, "Pillows for Posterity" takes those amusing, quirky,...

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Video: 5 Top Women in Media Share Their Tips on How to Get Ahead

We brought together some of the brightest minds in media at Adweek's Women in Media and Sports event last week. In between enlightening discussions ranging from what the #MeToo movement has meant to...

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This Agency Taught a Robot to Find Waldo

Even artificial intelligence can't resist Where's Waldo. Nashville and Atlanta-based agency redpepper programmed a robot to find the ubiquitous-yet-elusive stripe-clad bespectacled world traveler....

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WPP to Leave London Headquarters After More Than 30 Years

The world's largest holding group is set to abandon its small, quaint space in London's West End. The move comes more than three decades after WPP officially set up shop at 27 Farm Street, Mayfair, and...

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Google Still Stores Location Data Even if Users Opt Out

Users of Google's Android mobile phone operating systems and some Google apps on iPhones are having their location data tracked and recorded, even if users opt out of being tracked, an investigation...

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Facebook Added Four-Word Passphrases for Connecting on Messenger Kids

Facebook introduced a new feature for its Messenger Kids application, passphrases, easing the process for kids who want to add their friends, but not cutting out parental approval. The passphrases...

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Supplement Maker Thorne Rebrands, Signs Droga5 as First Agency Partner

Thorne, a maker of dietary supplements and at-home testing services for various health concerns, has signed Droga5 as its first agency partner in an effort to increase awareness and expand its...

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Dos Toros Rolls Out an App That Literally Just Gives Away Burritos

Burritos are pretty important in the American psyche. A recent survey commissioned by Moe's Southwest Grill determined that 72 percent of millennials eat two to three of them a week. Taco Bell has...

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Why at Least Some Data Management Platforms Are Relieved 2 Months Into GDPR

Before the European Union's General Data Protection Regulation, or GDPR, went into effect, the advertising industry scrambled to prepare for the sweeping privacy rules governing data collection...

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The Evolution of Engagement: Why Brands Need to Leverage Visuals

The way brands communicate with consumers is constantly evolving and, thanks to a boom in social and messaging applications, digital engagement has not only seen an uptick over the past few years, but...

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Facebook Wants Brands to Take Still Images and ‘Create to Convert’ Them to...

Facebook Tuesday unveiled a new way for direct-response advertisers to transform their existing still ads into lightweight video ads. Developed by the social network's Creative Shop, Create to Convert...

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How Brands Can Use Platforms to Innovate and Drive Growth

At Cannes Lions, BBH founder Sir John Hegarty noted that the festival had lost its creative North Star. "I keep hearing conversations about platforms--I don't need to catch a train. Can we talk about...

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Mark Penn’s Stagwell Group Secures $260 Million From Private Equity Firm

Mark Penn's Stagwell Group, a portfolio of self-described digital-centric marketing and research companies, announced today the completion of a $260 million capital raise from investment funds managed...

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These Bud Light Fridges Will Unlock Once the Cleveland Browns Finally Win a Game

If you're a Cleveland Browns fans, or just a football fan in general, you'll know that it's been a rough couple of seasons for the Browns franchise and fans. In the last two seasons, the NFL team has...

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New Study Emphasizes 3 Areas Retailers Should Focus on for the Holidays—and...

Salesforce really wants brands to strategize for the most wonderful time of the year all year long. In a new report, titled Shopper-First Retailing, the CRM powerhouse, along with Publicis.Sapient,...

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WPP’s Burson Cohn & Wolfe Acquires Creative Shop HZ

Burson Cohn & Wolfe (BCW), a WPP-owned communications agency formed via the merger of PR firms Burson-Marsteller and Cohn & Wolfe, announced the acquisition of HZ, an independent, integrated...

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3 Ways Virtual Assistants Can Overcome Road Blocks and Stand Apart From...

Nowhere is artificial intelligence evolving as quickly as with the virtual assistant "wars" playing out. Siri, Alexa, Cortana, Google Assistant and the entry-level players are locked in an innovation...

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Sofa Startup Burrow Knows You Would Rather Be Doing Absolutely Nothing Right Now

A quick scroll through the old Instagram feed on any given day might lead you to conclude that there's just not enough going on in your life. For example, have you spent every weekend this summer...

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Adidas and Twitter Are Teaming Up to Livestream High School Football

Adidas and Twitter are teaming up on Friday Night Stripes, a slate of eight livestreamed high-school-football games featuring nationally ranked teams. The games will be available to logged-in and...

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