Is It Time to Hire a Designated Instagram Marketer?
Is Instagram becoming a drain on your time and resources? If so, no wonder: Instagram now has over 25 million business profiles and 2 million monthly active advertisers. It is a dream social network if...
View ArticleAdvertisers Are Expected to Spend $30 Billion on Online Video This Year,...
While brand safety issues around online video advertising persist, don't expect spending on the format to slow any time soon. According to a new WARC global ad trends report, advertisers are expected...
View ArticleNestlé’s Global Head of Digital and Social Media Leaves for Cincinnati...
Pete Blackshaw is leaving Nestl? after nearly 8 years as one of the CPG company's top marketing executives. Today, Cincinnati-based Cintrifuse announced that Blackshaw will become its new CEO....
View ArticleWe Brought the Blockchain to Life (Sort of) to Explain the Basics
Everyone seems to be pitching blockchain these days or trying to explain it. We know you have questions--and plenty of concerns. Instead of doing the same old explainer--to be fair, we did one of those...
View ArticleJungle Book Characters Face Homelessness in This Bleak Spot About Deforestation
The characters from Disney's 1967 adaptation of The Jungle Book have, for generations, served as icons of the wildlife found beyond the reach of civilization. But that reach has gotten longer with each...
View ArticleJoann Urges Its Customers to Join It in Taking a Stand Against Trump’s Tariffs
On Tuesday, Joann customers received an email--not to share new offerings on the craft and fabric store's website or to alert them to an end-of-summer sale. It was a call to action regarding President...
View ArticleFacebook Hires HP’s Antonio Lucio As Its New Global Chief Marketing Officer
Antonio Lucio, global chief marketing and communications officer at tech giant HP Inc., is leaving for the same role at Facebook, the company confirmed today. Lucio will report to Facebook chief...
View ArticleCondé Nast Superstar Phillip Picardi Leaving For Out Magazine
Phillip Picardi, the 27-year-old Teen Vogue superstar who quickly rose through the ranks to become chief content officer, is leaving Cond? Nast. Picardi first publicly revealed his plans to The Wall...
View ArticleTwitter: Here’s How to Turn Off Sound Effects in the App
Did you know you can turn off the sound effects in the Twitter mobile application? Our guide will show you how this is done. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap...
View ArticleLil Yachty and Donny Osmond Have a Surprisingly Charming Bromance for Chef...
What do you get when you mix nostalgia for canned ravioli with a classic marketer's burning desire to stay relevant in contemporary culture? Apparently, an original trap-inspired music video featuring...
View ArticleGen Z’s Passion for Sustainable Products Is Fueling the Shift Toward Streetwear
As Gen Z defines the types of products that resonate with them, brands like Allbirds and S'well have stood out for their sustainable sneakers and water bottles. Those products partially derive their...
View ArticleHow Should Businesses Cope With Social Media Churn?
One of the biggest challenges facing businesses on social media today is growing their audiences. According to a report by The Manifest, building their follower and influencer bases is one of the top...
View ArticleDDB Interns Are Changing Up San Francisco Street Names by Adding Two Letters
Modern San Francisco may be known as a hub of progressive thought (the city has, since 1975, had a Commission on the Status of Women solely dedicated to advocating for gender balance), but that doesn't...
View ArticleHouse Hunters Are an Odd Breed, But New Realtor Spots Promise Not to Judge
If there's one thing Netflix's Santa Clarita Diet has taught us, it's that Realtors (not to be confused with real-a-tors) can roll with just about any situation. While for most that probably doesn't...
View ArticleOMG, Can P&G Literally Trademark LOL? WTF!
TIL that P&G, the biggest name in CPG, filed a request with the United States Patent and Trademark Office to register LOL as a protected TM. OK, that was confusing AF ... so let's step back a...
View Article3 Ways Facebook’s Updated Pixel Helps Your Business Grow
Facebook's recent announcement of its advancement in pixel improvements is making waves in the sphere of online advertising. While the social network already boasts unparalleled trackability within a...
View ArticleHow the Cooper Hewitt Museum and R/GA Are Showing the Evolution of Technology...
On a weekday afternoon this spring, Bob Greenberg stopped in front of a bright red Ducati that he'd recently bought. It was a four-cylinder, with a top speed of 200 mph. Made of titanium and carbon...
View ArticleThe Smithsonian Is Bringing Its Burning Man Exhibit to Snapchat With An...
At the end of every summer, people from around the world create a temporary city in the Nevada desert--to make things, to burn things, to dress with elaborate costumes and to live for a week with a...
View ArticleFacebook Cracked Down on Myanmar Military Accounts and Content
Facebook's efforts to keep its platform safe in Myanmar have accelerated to the point of banning several military officials. The social network said in a Newsroom post that 20 individuals and...
View Article3 Ways Ecommerce Marketers Can Compete Head-to-Head With Google
For a long time, the digital ecosystem consisted of two distinct worlds: search and commerce. Search companies like Google offered a way for users to find information, and commerce companies sold...
View Article
