Agency George P. Johnson Taps Onetime IBM Lead at Ogilvy to Handle His Former...
Experiential marketing agency George P. Johnson (GPJ) announced the hiring of Marcos Ribeiro as vice president, global executive director for the IBM account, as he can provide expertise on the tech...
View ArticleIf You Click on the Idiotic Offer in Snickers’ New Banner Ad, the Brand Asks...
Why on earth would you click on a banner ad promising you one Snickers for the price of two? The real answer is probably just an errant click, or perhaps simple curiosity. But Snickers is convinced...
View ArticleHow Digitization Can Streamline Co-Creation in B2B
For B2B businesses, purchasing large custom products can be a headache. Consider a business in need of a new office space. The company would need to work with dozens of different vendors and service...
View ArticleFacebook Removed Hundreds of Accounts and Ads Originating From ‘Bad Actors’...
Facebook said it's found and removed hundreds more pages, organic content and ads meant to spread misinformation in the U.S. and abroad. However, while many of the "bad actors" in the past have been...
View ArticleThe Key to Changing Rural Hearts and Minds? Being Respectful, Even When...
I am an MIT engineer turned science communicator. Through my career, my goal is to get people excited about science. I'm also from West Virginia, which is something that has fundamentally shaped the...
View ArticleLiterary Classics Come to Instagram With This Lovely New Project by the New...
For many, Instagram remains a place primarily to document our travels and brunch escapades, but the New York Public Library is out to elevate the medium by infusing it with some classic literature....
View ArticleWhat Michael Cohen’s Plea Deal Means for David Pecker and American Media
Michael Cohen, President Trump's former lawyer, pleaded guilty Tuesday afternoon to breaking campaign finance laws, after he helped arrange a payment to a former Playboy model with David Pecker, the...
View ArticleAccenture’s Newest CCO Says the Consultancy Will Be ‘as Creative as Other...
Accenture Interactive, the digital wing of the larger international consulting group, looks to expand its presence in the Nordic region by hiring a new chief creative officer. According to the...
View ArticleVML Explains Why It Asked People to Sign a UN Petition With Selfies
Visitors to the United Nations headquarters may feel like they're being watched. For its #NotATarget campaign for the U.N., launched on World Humanitarian Day, VML called on people to participate in a...
View ArticlePapa John’s Founder Creates Website Begging Employees to Help Save ‘Our...
Papa John's founder John Schnatter is making good on a promise not to go quietly from the chain he started in 1984 after abdicating the chairman role in the wake of reports that he used a racial slur...
View ArticleHow to Leverage Paid Social at Every Stage of the Customer Journey
With U.S. digital marketing spend climbing its way to a predicted $119 billion by 2021, marketers are tasked with determining where to spend that budget. Forrester Research foresees that digital...
View ArticleThe Big Bang Theory Will Officially End in May After 12 Seasons
One of the most popular TV shows of the last decade is officially preparing for its curtain call. CBS and Warner Bros. Television confirmed today that The Big Bang Theory will end its run in May 2019...
View ArticleFood Is the Bridge Between Cultures for a Young Refugee in This Heartwarming...
When your life gets relocated, especially as a child, simple daily aspects of culture like meals and snacks can be daunting obstacles that make you feel isolated in your new surroundings. For refugees...
View Article8 High-Profile Celebrity Endorsements That Backfired
Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: Jennifer Aniston and Aveeno). But, every once in a...
View ArticleWalmart Is Selling eBooks for the First Time Thanks to Its Partnership With...
Walmart's quest for ecommerce dominance continues with the arrival of Walmart eBooks, the company's newest strategy to compete with Amazon. Walmart eBooks by Rakuten Kobo is part of the company's...
View ArticleSerta’s Merger With an Ecommerce Mattress Company Is a Sign of Things to Come...
Serta Simmons Bedding isn't sleeping on how much the online, direct-to-consumer demand for mattresses is growing. The company, which is behind brands like Beautyrest and Tomorrow, is merging with Tuft...
View ArticleThe Evolution of Messaging: How IP Messaging Is Upending SMS
The global enterprise messaging industry accounts for 2 trillion messages. In other words, enterprises send that many messages to consumers worldwide each year. This includes transactional messages...
View ArticleVideo: 4 Must-Do Tips for Mobile Video Marketers
In this week's episode of The Pivot, we present four tips for making sure your mobile videos are optimized for the widest possible audience. From quickly engaging viewers to scripting for silence, here...
View ArticleBlockchain, Explained
It seems as if overnight, the media industry has gotten the blockchain bug. Today, there are events, panels, articles and conversations about how blockchain will save journalism and advertising and...
View ArticleAmerican Media Inc. CEO David Pecker Reportedly Given Immunity in Cohen Case
David Pecker, the CEO of American Media Inc., which publishes The National Enquirer, was reportedly given immunity in the Michael Cohen investigation. Cohen, President Trump's former lawyer, pleaded...
View Article