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Facebook and Instagram Users Remembered Aretha Franklin and John McCain in...

Facebook and Instagram users remembered those who are no longer with us in August, as late singer Aretha Franklin and late Sen. John McCain (R-Ariz.) were among Facebook IQ's Hot Topics for the month....

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Pitch Hires 72andSunny Executive as Chief Creative Officer

Pitch, an agency part of Project Worldwide, today announced the appointment of Galen Graham as CCO, effective immediately. The award-winning executive hails from 72andSunny, where he was group creative...

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WhatsApp: Here’s How to Mute a Chat

Did you know that WhatsApp allows you to mute chats so that you'll stop receiving notifications about them? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp...

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Teenage Mutant Ninja Turtles Relaunches With WWE, J. Crew and Amazon Ahead of...

Nickelodeon isn't just turning up the heat on its new Teenage Mutant Ninja Turtles reboot. The kids network is also bringing the muscle with John Cena and the WWE, making a splash at SummerSlam, one of...

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This Menswear Startup Is Styling Its Customers Based on Their Spotify Playlists

As smart technology continues to infiltrate the fashion industry, shopping experiences are becoming more and more personal. San Francisco-based menswear startup Eison Triple Thread has released a new...

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Quicken Loans Sends $400 Million Media Account to IPG Mediabrands Agency UM

Mortgage lending company Quicken Loans has concluded a review of its media buying and planning account launched in January by selecting IPG Mediabrands' UM as its media agency of record. UM will be...

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How to Market a Seemingly Boring Industry in a Unique Way That Results in...

If you have even a passing interest in marketing, you have probably heard the phrase "content is king." If you're a marketer, those three words have probably been drummed into your brain so hard that...

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Pitchfork Names New Editor, Another Condé Nast Publication to See...

Pitchfork, the music website that Cond? Nast acquired almost three years ago, is getting a new editor. Puja Patel, who has most recently been editor of Spin, will start as Pitchfork's editor-in-chief...

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Prudential Shows Snapshots of Financial Health Across the Country in Its...

New data from Prudential Financial shows that one-third of Americans don't have a clear picture of their finances and retirement planing, with some thinking they are better off than they really are and...

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Nike Created a Hypnotic Tribute to Eliud Kipchoge, the Fastest Marathoner of...

When Nike wanted to attempt the almost certainly impossible goal of breaking the 2-hour marathon mark--a massively time-consuming, expensive and exhausting effort now known as "Breaking2?--the brand...

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New Study Reveals That 40% of Marketers Distrust Their Media Partners

Two years after the Association of National Advertisers dropped a report revealing pervasive transparency issues among media agencies and their clients, the level of trust marketers have in their...

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5 Steps for Protecting Your Brand Against Social Media Piracy

Social media has a problem with piracy. A rudimentary search on Facebook turns up films, TV shows and sports events that should be pay-per-view or subscription based. A reported one billion (yes, you...

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How This Agency’s Holiday Gift Became a School Resource and Symbol of Hope

Like most agencies, Minneapolis-based agency Periscope was looking for a unique way to thank clients. The result was Peace Paper, a project where people were asked to create and submit a small drawing,...

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The Captain Marvel Trailer Has a Glorious, Lingering Product Placement for …...

The trailer for Captain Marvel, who emerges from relative obscurity to join the Marvel Cinematic Universe next spring, features a few interesting cameos--but none more unexpected than that of...

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MDC Partners Retires KBS Brand, Folding It Into Forsman & Bodenfors

MDC Partners-owned agencies Kirshenbaum Bond Senecal + Partners and Forsman & Bodenfors are merging to form a new global creative offering under the latter's name, effectively putting an end to the...

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3 Ways to Ensure Ad-Tech Spend Is Creating Actual Value

We all remember the chart from the early days of ad tech that showed how $1 coming from a marketer could become as little as $.25 to the publisher after being reduced by agencies and ad-tech firms. The...

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5 Ad-Tech Insights Learned From Dmexco and the Ad Trading Summit

Media executives gathered last week at the Dmexco exhibition in Cologne, Germany, and Ad Trading Summit (ATS) London for thought leaders' observations on the notoriously esoteric (yet increasingly...

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Why the Future of Digital Marketing Lies in Automation and Chatbots

There is no question that mobile messaging is on the rise. By the end of 2018, 78 percent of the world's smartphone users will message every month, and the growth is only expected to continue. By 2021,...

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Why Programmatic Provides a Better Digital Marketing Landscape

Everyone loves to hate on digital advertising, but it is here to stay--and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we...

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An Emmy Awards Proposal Sent Hearts Aflutter on Facebook and Twitter Monday...

When director Glenn Weiss proposed to his girlfriend, Jan Svendsen, during the 70th Primetime Emmy Awards Monday night, Cupid's arrow struck Twitter and Facebook. The surprise proposal was the...

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