Facebook and Instagram Users Remembered Aretha Franklin and John McCain in...
Facebook and Instagram users remembered those who are no longer with us in August, as late singer Aretha Franklin and late Sen. John McCain (R-Ariz.) were among Facebook IQ's Hot Topics for the month....
View ArticlePitch Hires 72andSunny Executive as Chief Creative Officer
Pitch, an agency part of Project Worldwide, today announced the appointment of Galen Graham as CCO, effective immediately. The award-winning executive hails from 72andSunny, where he was group creative...
View ArticleWhatsApp: Here’s How to Mute a Chat
Did you know that WhatsApp allows you to mute chats so that you'll stop receiving notifications about them? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp...
View ArticleTeenage Mutant Ninja Turtles Relaunches With WWE, J. Crew and Amazon Ahead of...
Nickelodeon isn't just turning up the heat on its new Teenage Mutant Ninja Turtles reboot. The kids network is also bringing the muscle with John Cena and the WWE, making a splash at SummerSlam, one of...
View ArticleThis Menswear Startup Is Styling Its Customers Based on Their Spotify Playlists
As smart technology continues to infiltrate the fashion industry, shopping experiences are becoming more and more personal. San Francisco-based menswear startup Eison Triple Thread has released a new...
View ArticleQuicken Loans Sends $400 Million Media Account to IPG Mediabrands Agency UM
Mortgage lending company Quicken Loans has concluded a review of its media buying and planning account launched in January by selecting IPG Mediabrands' UM as its media agency of record. UM will be...
View ArticleHow to Market a Seemingly Boring Industry in a Unique Way That Results in...
If you have even a passing interest in marketing, you have probably heard the phrase "content is king." If you're a marketer, those three words have probably been drummed into your brain so hard that...
View ArticlePitchfork Names New Editor, Another Condé Nast Publication to See...
Pitchfork, the music website that Cond? Nast acquired almost three years ago, is getting a new editor. Puja Patel, who has most recently been editor of Spin, will start as Pitchfork's editor-in-chief...
View ArticlePrudential Shows Snapshots of Financial Health Across the Country in Its...
New data from Prudential Financial shows that one-third of Americans don't have a clear picture of their finances and retirement planing, with some thinking they are better off than they really are and...
View ArticleNike Created a Hypnotic Tribute to Eliud Kipchoge, the Fastest Marathoner of...
When Nike wanted to attempt the almost certainly impossible goal of breaking the 2-hour marathon mark--a massively time-consuming, expensive and exhausting effort now known as "Breaking2?--the brand...
View ArticleNew Study Reveals That 40% of Marketers Distrust Their Media Partners
Two years after the Association of National Advertisers dropped a report revealing pervasive transparency issues among media agencies and their clients, the level of trust marketers have in their...
View Article5 Steps for Protecting Your Brand Against Social Media Piracy
Social media has a problem with piracy. A rudimentary search on Facebook turns up films, TV shows and sports events that should be pay-per-view or subscription based. A reported one billion (yes, you...
View ArticleHow This Agency’s Holiday Gift Became a School Resource and Symbol of Hope
Like most agencies, Minneapolis-based agency Periscope was looking for a unique way to thank clients. The result was Peace Paper, a project where people were asked to create and submit a small drawing,...
View ArticleThe Captain Marvel Trailer Has a Glorious, Lingering Product Placement for …...
The trailer for Captain Marvel, who emerges from relative obscurity to join the Marvel Cinematic Universe next spring, features a few interesting cameos--but none more unexpected than that of...
View ArticleMDC Partners Retires KBS Brand, Folding It Into Forsman & Bodenfors
MDC Partners-owned agencies Kirshenbaum Bond Senecal + Partners and Forsman & Bodenfors are merging to form a new global creative offering under the latter's name, effectively putting an end to the...
View Article3 Ways to Ensure Ad-Tech Spend Is Creating Actual Value
We all remember the chart from the early days of ad tech that showed how $1 coming from a marketer could become as little as $.25 to the publisher after being reduced by agencies and ad-tech firms. The...
View Article5 Ad-Tech Insights Learned From Dmexco and the Ad Trading Summit
Media executives gathered last week at the Dmexco exhibition in Cologne, Germany, and Ad Trading Summit (ATS) London for thought leaders' observations on the notoriously esoteric (yet increasingly...
View ArticleWhy the Future of Digital Marketing Lies in Automation and Chatbots
There is no question that mobile messaging is on the rise. By the end of 2018, 78 percent of the world's smartphone users will message every month, and the growth is only expected to continue. By 2021,...
View ArticleWhy Programmatic Provides a Better Digital Marketing Landscape
Everyone loves to hate on digital advertising, but it is here to stay--and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we...
View ArticleAn Emmy Awards Proposal Sent Hearts Aflutter on Facebook and Twitter Monday...
When director Glenn Weiss proposed to his girlfriend, Jan Svendsen, during the 70th Primetime Emmy Awards Monday night, Cupid's arrow struck Twitter and Facebook. The surprise proposal was the...
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