McCann Hires Former J. Walter Thompson Creative Chief to Lead Global...
McCann Health, the global healthcare division of IPG's McCann Worldgroup, has hired Matt Eastwood to serve as chief creative officer across its 60 offices in 20 countries around the world. Eastwood was...
View ArticleTwitter: Here’s How to See the Latest Tweets First
Twitter recently brought back the ability for iOS users to view their timeline in reverse chronological order (to see the latest tweets first), rather than seeing "the best tweets" first. Our guide...
View ArticlePinterest’s Jon Kaplan Pins 3 Marketing Predictions for 2019
Pinterest global head of partnerships Jon Kaplan shared three changes that he sees coming to marketing in 2019. Kaplan wrote in a blog post that he believes brands will move more ad dollars to contexts...
View ArticleMightyHive’s Co-founders Are Joining S4 Capital’s Board
MightyHive co-founders Pete Kim, CEO, and Christopher S. Martin, COO, will join the board of Sir Martin Sorrell's S4 Capital, signaling the direction that the "new age/era" digital advertising and...
View ArticleCadbury Will Hide Its Eggs in Other Brands’ Ads and Challenge Fans to Hunt Them
Most brands just want you to watch their ads. Cadbury wants you to watch everyone's ads. That's because the Mondelez-owned U.K. chocolate brand will be hiding its famous Cadbury Creme Eggs in print,...
View ArticleWith One Month Until the Super Bowl, CBS Is Quietly Racking Up Robust Big...
Super Bowl LIII is exactly one month away, and even though CBS has been unusually quiet about its Big Game ad sales this year--now that former chairman and CEO Les Moonves is no longer around to tout...
View ArticleDoorDash Jumps on the Autonomous Delivery Bandwagon
Delivery company DoorDash is partnering with self-driving car company Cruise to test food and grocery delivery early this year via an autonomous vehicle in San Francisco. A rep said the company will...
View ArticleVice-Owned Virtue Names New Creative Lead, Moves Beyond Parent Company’s...
Virtue wants brands around the world to know that it's no longer one with Vice. Just over one year after officially consolidating its marketing divisions under one umbrella, folding the Carrot brand...
View ArticleHere’s How Messaging Is Positioned to Dominate in 2019
Messaging is the most frequent digital activity that a person does, period. In 2018 alone, the four largest mobile messaging apps (WhatsApp, Facebook Messenger, WeChat, Viber) held 4.1 billion combined...
View ArticleThis Self-Aware McDonald’s Ad Knew Exactly What You Needed on New Year’s Day
There are many ways to cure a hangover ... and some are actually backed by science. Hydration, supplements and a little "hair of the dog" appear to be some proven methods--as is eating a good...
View ArticleSnack-Wielding Robots From PepsiCo Are Invading the University of the Pacific
In days of yore, peckish college students had to physically seek out sources of sustenance. No more: Food giant PepsiCo announced it is bringing a fleet of self-driving robots to the nearly 5,000...
View ArticleIntuit Brand TurboTax Announces Its Return to the Super Bowl
TurboTax has confirmed that it will return to the Super Bowl in 2019. CBS is selling ads for the Feb. 3 broadcast of Super Bowl LIII for just north of $5 million for 30 seconds of air time. At this...
View Article72 School Buses Became a Mile-Long Moving Billboard About the Scope of Human...
Atlanta is used to traffic logjams, but at least this one was for a good cause. A caravan of 72 school buses formed a mile-long billboard earlier this week to raise awareness of Georgia's massive...
View ArticleNew Year, New Teammates: NFL Announces Partnerships With Caesars...
The NFL is ringing in the new year with two groundbreaking partnerships. On Thursday, the organization announced its first casino sponsor, Caesars Entertainment, and on Friday, it named Intuit TurboTax...
View ArticleConsumers Have Made Their Needs Loud and Clear, yet Brands Keep Missing the Mark
In a fast-paced, competitive landscape, brands are doing everything they can to stand out and connect with the new consumer. But how many brands are actually reaching the consumer in a meaningful way?...
View ArticleTwitter and the College Football Playoff Huddled Up for National Championship...
Roll Tide or Tiger Rag? Twitter has got you covered either way for Monday's College Football Playoff National Championship game Monday night at Levi's Stadium in Santa Clara, Calif. David Herman of...
View ArticleAudi Will Showcase Its E-tron Models With an ‘Electric’ 60-Second Super Bowl...
Mark off another car brand advertising during the Super Bowl this year. Audi announced today that it will run a 60-second spot during the second quarter of the game, airing on Feb. 3 on CBS. This will...
View ArticleEllen DeGeneres Wants Kevin Hart Reinstated as Oscars Host
The job of Oscars host has been vacant since Kevin Hart stepped down almost a month ago, after his years-old anti-gay tweets resurfaced. Due to the efforts of Ellen DeGeneres, herself a former Academy...
View ArticleThis Ad Marketplace Uses Packages as a Prime Advertising Space
Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital,...
View ArticleBipartisan Legislation Aims to Protect US Tech Against Foreign Theft
Two top senators are hoping new bipartisan legislation will send the White House a message that it isn't doing enough to protect U.S. trade secrets from being stolen by China and other countries....
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