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Roku Unveils Trade Desk, iSpot and NBCUniversal Partnerships at NewFronts

The streaming platform and operating system Roku announced three blockbuster partnerships at its NewFronts presentation at The Glasshouse in New York on Tuesday afternoon, as well as a slate of new...

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Amazon’s Ad Business Continues to Boom

Amazon's ad unit keeps surging. That business grew to $11.8 billion, representing 8% of its total revenue. Amazon reported net sales of $143.3 billion during the first quarter of 2024, up 13% compared...

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Ketel One Botanical’s Ad Stars Want a Peach Bellini and a Summer That Never Ends

The beautiful people cruising around Majorca on a 60-foot yacht know exactly what they want in a new Ketel One Botanical campaign--namely, pulpy novels, breezy relationships, unlimited bocce and...

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How 5 Companies Built Sonic Logos to Immortalize Their Brand

Five-time Grammy winner Mike Post has composed the music for the best-known TV shows of the last two generations, including The Rockford Files, Magnum, P.I. and L.A. Law. But a singular moment in his...

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Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership

Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's...

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7-Eleven, Kellanova and Milani Cosmetics CMOs Share Their Bold Takes

Today, 100 chief marketing officers (CMOs), along with rising stars, academics and other C-suite execs, will convene at ADWEEK's annual Marketing Vanguard Summit in Chicago to discuss how to navigate...

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Martin Short Gets Stuck With Steve Martin’s Bill in Wells Fargo Campaign

Longtime friends and collaborators Martin Short and Steve Martin have earned multiple Emmy Awards and Golden Globe Awards nominations for playing perpetually bickering friends in Hulu series Only...

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Summer Party Fail? High Noon ‘Lifestyle Guards’ Race to the Rescue

The tanned and shredded "lifestyle guards" in High Noon's new ads will reinflate your float, restock your cooler and retrieve your errant football. Hammock fail? The guys are on it. Grilling mishap?...

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Will Retailers Sacrifice Customer Loyalty to Solve Our Returns Problem?

In 2023, $247 billion--17.6% of U.S. online sales revenue--was lost to returns, versus the 14.5% return loss for items bought in stores. Once seen as an enticing benefit to attract customers (and keep...

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Inside Pinterest’s Mission to Take Over the Desert

When it comes to planning outfits for music festivals or themed events, many of us seek inspiration from Pinterest. This year, the platform had activations at Coachella for both weekends, bringing our...

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Spotify Is Ready to Compete for Video Advertising

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital...

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3 Big Takeaways From 20 Companies Shaping the Future of TV Advertising

According to the IAB, digital video will pass linear in ad spend in 2024. And with this new age of TV comes new strategies for reaching consumers. "Digital video is the future of video," David Cohen,...

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The Atlantic Targets College Students With New Group Subscription

News and culture publisher The Atlantic launched the first group subscription product in its 167-year history last summer, which has so far focused almost exclusively on reaching college students...

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New Agency Tall Poppy Is Positioning ‘Creative Sustainability’ as Its...

Alex Little and Karsten Jurkschat climbed to the top of the creative world fairly quickly. The duo, originally from Melbourne, Australia, won the Australian Young Creatives of the Year, Cannes Young...

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Lynx Ads Find Dark Humor in a Robbery and a Funeral

Unilever's Lynx brand (named Axe in the U.S.) is known for its absurd and sometimes controversial ads. Its latest campaign from agency LOLA MullenLowe embraces that history with some particularly dark...

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TikTok Pushes for Premium With New Programming and Measurement at NewFronts

TikTok wants to lock in premium budgets and compete for TV dollars with new programming and measurement offerings. The social giant, which is announcing the initiatives today at its NewFronts...

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Women’s Sports-Focused NewFront Changes the Media Buying Game

Audiences and sponsorship for women's sports grow in spite of a scattered broadcast landscape, not because of it. Sports Innovation Lab's Women's Sports Club NewFront gave marketers and ad agencies a...

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NBCU Ad Sales Chief Ready for ‘Traditional’ Upfront, Explains BravoCon Delay

NBCUniversal doesn't want any surprises heading into this year's upfront week. Last year's NBCU upfront event from Radio City Music Hall had to overcome several unexpected hurdles. In addition to...

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Paramount Partners With Mastercard and EDO to Enhance Measurement Transparency

Paramount is looking to make measurement moves ahead of the TV upfront. Top line Today, Paramount announced it's partnering with Mastercard and EDO for an enhanced measurement suite across all base...

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Gymshark Hires Abercrombie Vet to Take a Swing at the U.S. Market

U.K. activewear brand Gymshark has made a series of executive hires to help it claim a bigger slice of the North American market, and it has a plan to take on its more established, homegrown U.S....

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