Zillow Offers Some Reassurances About Moving After Emotional Bluey Episode
The double-length episode of Emmy Award-winning Disney+ family show Bluey, "The Sign," brought in more than 10.4 million views and made plenty of them cry as the characters stressed about the decision...
View ArticleFanta’s Famous Jingle Is Back With New ‘Wanta Fanta’ Remix
The world has changed a lot since the early aughts, but Ogilvy and Mather's "Wanta Fanta" earworm is still going strong. The fun-loving spirit of the original campaign, first introduced to us by the...
View ArticleTelemundo Takes Upfront to the Next Level With SNL’s Marcello Hernández
Live from New York, it's Telemundo's upfront. In addition to Telemundo presenting at NBCUniversal's upfront event on Monday, May 13, ADWEEK can exclusively reveal that Telemundo will host its event...
View ArticleThese 5 Tech Giants Are Most Likely to Buy TikTok, According to M&A Experts
After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering selling the popular platform. But a TikTok suitor would need more than both...
View ArticleBrands Chase Football Marketing Momentum at NFL Draft
Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the...
View ArticleThe Latest CMA Report Brings New Privacy Concerns to Google’s Cookie...
When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based Competition and Markets Authority sufficient time...
View ArticleCity Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
The city-based podcast and newsletter media company City Cast is on pace to generate $3 million in revenue and expand into its twelfth and thirteenth markets this year, according to founder David...
View ArticleVizio Ads Kicks Off NewFronts With 3 New Ad Formats
Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV's home screen. Those new ad formats, which the connected TV maker is announcing today...
View ArticleXfinity and Filmmaking Legend Kathryn Bigelow Debut ‘Aviators’ Short Film
Crafting a larger-than-life narrative spurred by down-to-earth characters is one of director Kathryn Bigelow's trademarks as a filmmaker. Teaming up with Xfinity, Bigelow and her team have brought that...
View ArticleWhen Media Agencies Score Good Deals for Some Marketers, Smaller Clients...
Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared Belsky, has convinced 98% of the marketers he works with to pay suppliers...
View ArticlePeacock Raises Prices as NewFronts Get Underway
Peacock may not be in NewFronts week this year, but it's making its presence felt with a price increase. Top Line Beginning in July, the NBCUniversal streamer is boosting the price for Peacock Premium,...
View ArticleTeleflora Drops a Mother’s Day Ad Celebrating the Whole Person, Not Just the...
Mom wasn't always a mom, you know. She had a life before childbirth, and it might well have included singing in a band, jumping out of an airplane and traveling the world. What if Mother's Day...
View ArticleGoogle Touts Programmatic Video Capabilities and DSP at NewFronts
Google used its NewFronts presentation today to tell buyers why they should be connecting to television with its DSP, Display & Video 360, a departure from previous years when the annual...
View ArticleParamount CEO Bob Bakish Officially Exiting Company
Today, Paramount announced Bob Bakish was stepping down from his role as CEO and from its board of directors. The news came amid ongoing exclusive acquisition talks with Skydance Media and ahead of the...
View ArticleHow Carmichael Lynch Plans to Elevate Red Robin’s Brand as Its Creative AOR
Red Robin Gourmet Burgers has been going through a renaissance of sorts over the last year, revamping its offerings and finding new ways to reach loyal customers and find new ones. In January 2023, it...
View ArticleExclusive: Marketing Job Postings Declined 42% Last Year
Marketers looking for work last year might have had a hard time finding places to apply. Global job postings for marketing positions dropped 42% in 2023 compared with 2022, according to a new report...
View ArticleInside Samsung Ads’ FAST Pitch to Advertisers to Reach Sports Fans
In an upfront where buyers are focused on sports and artificial intelligence, Samsung Ads is looking to score big. At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics'...
View ArticleUnlock Creative Effectiveness and C-Suite Buy-In With Neurodesign
Selling creativity in large multinational companies can often be a laborious challenge. There is always pressure from the C-suite to maximize return on investment. And that's before we even get to the...
View ArticleAt Newfronts, Condé Nast Calls Red Carpet Moments the New Live Sports
Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of...
View ArticleHow Caitlin Clark and Women’s Basketball Scored Big for Disney and Its Partners
Where men's sports often receive brand and broadcast support based on their potential, proponents of women's sports note that investment in their game hinges on proof of its value. This year's NCAA...
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