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Zillow Offers Some Reassurances About Moving After Emotional Bluey Episode

The double-length episode of Emmy Award-winning Disney+ family show Bluey, "The Sign," brought in more than 10.4 million views and made plenty of them cry as the characters stressed about the decision...

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Fanta’s Famous Jingle Is Back With New ‘Wanta Fanta’ Remix

The world has changed a lot since the early aughts, but Ogilvy and Mather's "Wanta Fanta" earworm is still going strong. The fun-loving spirit of the original campaign, first introduced to us by the...

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Telemundo Takes Upfront to the Next Level With SNL’s Marcello Hernández

Live from New York, it's Telemundo's upfront. In addition to Telemundo presenting at NBCUniversal's upfront event on Monday, May 13, ADWEEK can exclusively reveal that Telemundo will host its event...

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These 5 Tech Giants Are Most Likely to Buy TikTok, According to M&A Experts

After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering selling the popular platform. But a TikTok suitor would need more than both...

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Brands Chase Football Marketing Momentum at NFL Draft

Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the...

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The Latest CMA Report Brings New Privacy Concerns to Google’s Cookie...

When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based Competition and Markets Authority sufficient time...

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City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model

The city-based podcast and newsletter media company City Cast is on pace to generate $3 million in revenue and expand into its twelfth and thirteenth markets this year, according to founder David...

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Vizio Ads Kicks Off NewFronts With 3 New Ad Formats

Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV's home screen. Those new ad formats, which the connected TV maker is announcing today...

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Xfinity and Filmmaking Legend Kathryn Bigelow Debut ‘Aviators’ Short Film

Crafting a larger-than-life narrative spurred by down-to-earth characters is one of director Kathryn Bigelow's trademarks as a filmmaker. Teaming up with Xfinity, Bigelow and her team have brought that...

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When Media Agencies Score Good Deals for Some Marketers, Smaller Clients...

Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared Belsky, has convinced 98% of the marketers he works with to pay suppliers...

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Peacock Raises Prices as NewFronts Get Underway

Peacock may not be in NewFronts week this year, but it's making its presence felt with a price increase. Top Line Beginning in July, the NBCUniversal streamer is boosting the price for Peacock Premium,...

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Teleflora Drops a Mother’s Day Ad Celebrating the Whole Person, Not Just the...

Mom wasn't always a mom, you know. She had a life before childbirth, and it might well have included singing in a band, jumping out of an airplane and traveling the world. What if Mother's Day...

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Google Touts Programmatic Video Capabilities and DSP at NewFronts

Google used its NewFronts presentation today to tell buyers why they should be connecting to television with its DSP, Display & Video 360, a departure from previous years when the annual...

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Paramount CEO Bob Bakish Officially Exiting Company

Today, Paramount announced Bob Bakish was stepping down from his role as CEO and from its board of directors. The news came amid ongoing exclusive acquisition talks with Skydance Media and ahead of the...

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How Carmichael Lynch Plans to Elevate Red Robin’s Brand as Its Creative AOR

Red Robin Gourmet Burgers has been going through a renaissance of sorts over the last year, revamping its offerings and finding new ways to reach loyal customers and find new ones. In January 2023, it...

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Exclusive: Marketing Job Postings Declined 42% Last Year

Marketers looking for work last year might have had a hard time finding places to apply. Global job postings for marketing positions dropped 42% in 2023 compared with 2022, according to a new report...

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Inside Samsung Ads’ FAST Pitch to Advertisers to Reach Sports Fans

In an upfront where buyers are focused on sports and artificial intelligence, Samsung Ads is looking to score big. At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics'...

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Unlock Creative Effectiveness and C-Suite Buy-In With Neurodesign

Selling creativity in large multinational companies can often be a laborious challenge. There is always pressure from the C-suite to maximize return on investment. And that's before we even get to the...

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At Newfronts, Condé Nast Calls Red Carpet Moments the New Live Sports

Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of...

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How Caitlin Clark and Women’s Basketball Scored Big for Disney and Its Partners

Where men's sports often receive brand and broadcast support based on their potential, proponents of women's sports note that investment in their game hinges on proof of its value. This year's NCAA...

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