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Create a Career-Catalyzing CMO Legacy Beyond Your Tenure

CMO tenure is declining with a median life cycle of about 28 months. But two years is exactly when brand marketing gets exciting, making it a disappointing time to say goodbye. This high turnover comes...

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The Business Case for Media Equity With Ally’s Andrea Brimmer

In this episode of Yeah, That's Probably an Ad, presented by Ally, community editor Luz Corona sits down with Andrea Brimmer, chief marketing and PR officer at Ally Financial. They discuss Ally's...

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The LadBible Group, With Betches in Tow, Signs Peacock Partnership

Lifestyle publisher LadBible Group has signed a seven-figure advertising deal with the NBCUniversal streaming service Peacock. This partnership marks LBG's first major foray into the U.S. market since...

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How Independent Agencies Are Attracting Private Equity Funding

There was a time when Megan Lally had doubts about accepting a private equity investment. Now, hot on the heels of inking a new deal with private equity firm Svoboda Capital Partners, the creative...

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Scope3 Tool Shows How Reducing Carbon Impacts Media Performance

Green adtech firm Scope3 has launched a new dashboard, Media Reporting, to show how cutting carbon emissions will impact campaign performance, a missing link that could spur more buyers to adopt...

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Planned Parenthood Aims to Galvanize a New Generation Behind Reproductive Rights

With abortion access high on the agenda during this election year, Planned Parenthood Federation of America (PPFA) and Planned Parenthood Action Fund are launching a campaign to galvanize a new...

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8 Hot Gen AI Startups Helping Brands Finesse Their Creative

As the number of startups touting gen AI balloons, finding the right one for a brand to partner with is getting more complicated. Diageo, for instance, is working with startup Vizit which lets it...

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This Little Green Leaf Means Your Ad Was Renewably Powered

Adtech firm Viant today released a new carbon label for digital ads. The label, which shows up as a small green leaf in the corner of an ad (similar to the AdChoices label), communicates to viewers...

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Roku’s New Ad Sales Leader Expands Team With First Major Hires

Roku's new ad sales leader is making moves. What's happening: Today, Roku announced that Sarah Harms and Sal Candela are joining the company as vp of advertising marketing and vp of global agency...

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Molly Baz Follows Her Billboard Controversy With a Special K Deal

Molly Baz, the cookbook author whose recent billboard for breastfeeding brand Swehl was deemed too spicy for Times Square, is following up that controversy with a new sponsorship. Baz, in a timely...

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LG’s Campaign Retrains Social Media Algorithms to Serve Up Positivity

It's not called "doomscrolling" for nothing: Many studies have shown that social media can have a negative effect on one's mental health. With algorithms giving users more of what they click on, it...

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Rickey Thompson Is Redefining What a Creator Is

Rickey Thompson is a well-known name since the days of Vine, and now TikTok. He is passionate about sharing his hilariously relatable, yet edgy, point of view. Thompson is an actor, comedian, model,...

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Gizmodo Acquired by French Media Firm Keleops

Technology publisher Gizmodo was acquired Tuesday by French media company Keleops, according to its founder and CEO Jean-Guillaume Kleis. Financial terms of the transaction were not disclosed. The...

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Cannes Lions Reveals Titanium Shortlist, Including CeraVe and DoorDash Super...

Cannes Lions has revealed the Dan Wieden Titanium Lions shortlist, one of the most prestigious prizes in the advertising industry. 20 pieces of work out of 200 entries made the category's shortlist....

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Brave Commerce: Shifting Into the Intelligent Commerce Era

Over the years, Brave Commerce hosts Rachel Tipograph and Sarah Hofstetter have made it a point to focus on the experiences and stories of their guests, and not themselves. As a result, they have never...

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How Marketers Can Win on Reddit, From the Platform’s CMO

In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, chief marketing and consumer experience officer at Reddit. They discuss the importance of mission-driven work,...

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US Brands Have an Opportunity to Support Era-Defining Causes

Despite 2023 being viewed as a year of evolving international turmoil, we are seeing a stabilization of the global issues that matter most to people globally and in the U.S. "Poverty, hunger and...

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Motorsport Network, Newly Under Billionaire Ownership, Aims to Capitalize on...

Automotive media company Motorsport Network has recently unveiled a number of new expansion initiatives after being acquired last June by billionaire Gary Fegel, part of a broader bid from the...

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Longtime PepsiCo Marketer Todd Kaplan Exits

Pepsi chief marketing officer Todd Kaplan is stepping down after 17 years with the business. The marketer confirmed that he was leaving to "pursue an opportunity outside of the company" in a LinkedIn...

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Apple’s Back-to-School Campaign Borrows a Trick From Classic ‘Mac vs PC’ Ads

College faculty may think they have much guidance to impart to younger generations, but tech-savvy students prove they know best in Apple's cheeky back-to-school campaign. Emmy-winning commercial...

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