KFC’s Irreverent Ad Calls on People to Believe in Chicken in These Uncertain...
In these uncertain times--marred by political and economic turmoil, climate change and the rise of artificial intelligence--it's hard to know what to trust. Restaurant chain KFC offers a simple answer...
View ArticleMarketers Need to Differentiate Loyalty Goals From Preference Goals
Can you imagine a time when you'd marry the first person you dated--and stay married for over 50 years? What about taking the first job you were offered and committing to it for 40 years? I hear brands...
View ArticleLeaked Details From Netflix Pitch Deck Show How Much It’s Charging for NFL...
ADWEEK recently reported that Netflix will have five sponsorship packages for advertisers in its two upcoming NFL Christmas Day games. Now, it's time to break down the Xs and Os of the deals, according...
View ArticleExclusive: The Trade Desk Threatens to Demonetize Yahoo Video
The Trade Desk alerted buyers earlier this week of plans to no longer monetize Yahoo's video after it alleged the publisher had been consistently misrepresenting the inventory as in-stream, a type of...
View ArticleNeed an Insider’s Guide to Cannes Lions? ADWEEK’s 3-Part Podcast Series Has...
According to Mayo Clinic, the average American adult walks somewhere between 3,000 and 4,000 steps a day. That's a figure that would make veteran media executive Lou Paskalis little short of Superman....
View ArticleHow the NBA Finals Made $76 Billion Media Rights Seem Like a Bargain
As an impending NBA media rights deal is pushing the value of league broadcasts above the rim, no one's calling foul on its price. The National Basketball Association continues to put up big numbers...
View ArticleCannes Lions Award Entries Are Down 38% Compared to All-Time High in 2016
Whether a matter of time, cost or combination of other factors, the ad world isn't submitting as much work to the Cannes Lions International Festival of Creativity as in the past. This year, award...
View ArticleGroupM Partners With Incremental to Boost Retail Media Measurement Chops
GroupM, WPP's media shop, has teamed up with measurement company Incremental (formerly Tradeswell) in an attempt to zero in on the impact of retail media buys. The agency announced the new partnership...
View ArticleFollowing Frustrations with Blocklists, Good-Loop’s Carbon Reduction Tool Is...
Tech vendor Good-Loop--with a mantra of building ad solutions that have a more positive impact on the world--is letting publishers use its carbon measurement, reduction and recommendations product,...
View ArticlePhotos of All the A-Listers Who Stopped by ADWEEK House in Cannes
If you aren't in Cannes this week, not to worry: You can live the life of a festival-goer vicariously through our ADWEEK House at Cannes photos. We're snapping pics of top CMOs and CEOs, brand leaders...
View ArticleSometimes, It’s OK to Sit Juneteenth Out
In its fourth year as a federal holiday, Juneteenth has arrived; it's a day that is observed to commemorate the freedom of enslaved Black people in the U.S. So much historical significance comes with...
View ArticleExclusive: Oracle Will End All of Its Ad Products by Sept. 30
According to a document of frequently asked questions sent to clients on Monday, Oracle will stop supporting its advertising products on September 30. The message follows Oracle's statement last week...
View ArticleSee the Grand Prix Winners of the 2024 Cannes Lions
CANNES, France--The Cannes Lions International Festival of Creativity, taking place June 17-21, is known as the Oscars of the ad industry. The work that wins at the festival can change the course of a...
View ArticleA Campaign That Used AI to House Dogs Just Won a Cannes Grand Prix
Artificial intelligence (AI) was already set to be one of the hottest topics at Cannes Lions this year. Many creatives have recently boasted about how AI is improving their work, while behind the...
View ArticleMartin Sorrell Has a Plan to Bring S4 Back to Growth
CANNES, France--It was with grand ambitions that ad industry legend Martin Sorrell launched S4 Capital in 2018. Instead of competing for advertising projects that charged in the single millions, S4...
View ArticleAt Cannes Lions, GARM and Ad Net Zero Release Long-Awaited Framework for...
After more than a year of discussion and industrywide collaboration, the ad industry has the beginning of a framework for measuring the climate impact of advertising. Unveiled at Cannes Lions today,...
View Article3 Takeaways on the Role of Human Input and Quality Data in AI-Driven Marketing
Generative AI is only as good as the data it's trained on. And in today's privacy-centric world, the most valuable data lies within the first-party insights brands collect directly from their...
View Article3 Reasons Why Fandom Can Be a Marketer’s Superpower
CANNES, France--Brands whose marketing strategies overlook fan communities are leaving their most valuable audiences untapped, executives shared at a group chat on Monday at ADWEEK House in Cannes....
View ArticleHow Kargo Pulled Off Its Show With 1,400 Drones at Cannes Lions
CANNES, France--Perhaps the only way to top a drone show at Cannes Lions is to make an even bigger drone show. That's Kargo CEO and founder Harry Kargman's philosophy as the ad solutions company...
View ArticleSubscription Platform Zuora Acquires AI Firm to Eliminate A/B Testing for...
Subscription technology platform Zuora has acquired artificial intelligence firm Sub(x), the company announced today. According to CEO Tien Tzuo, this tie-up will enable Zuora to use AI to enhance its...
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