The Most Powerful Women in Sports Marketing Share Their Game Plan
Women are the future of sports because women are shaping the future of sports. To close out ADWEEK's Brandweek event in Phoenix, Ariz., on Thursday, ADWEEK Chief Brand and Community Officer Jenny...
View ArticleScripps News Announces Layoffs and Programming Changes
Scripps News announced Friday that it plans to exit the 24/7 national news programming space. The outlet's coverage will live on streaming and digital platforms with a Washington, D.C. based team...
View ArticleRevolving Door Roster Updates: Alma, Oliver, Strawberry Frog & More
The leaves are changing, and so are agencies' rosters. Fall brings a new wave of promotions, new hires, and appointments to agencies, platforms and organizations in the industry. 180 Global 180 Global,...
View ArticleSymone Sanders Townsend and Melissa Murray Discuss Their New MSNBC Special...
There are a number of varying paths to the Oval Office for Vice President Kamala Harris and former President Donald Trump this November. But almost all of those paths require winning over a part of the...
View ArticleAt Climate Week NY 2024, Marketers Look Beyond Net Zero
The Change Climate Project, formerly known as Climate Neutral Certified, wants brands to think beyond net zero. The nonprofit was founded in 2019 to create a more reliable, climate-focused...
View ArticleA Look at Hurricane Helene From Inside Fox Weather
There was a calm before the storm inside of Fox Weather HQ early Thursday evening. Hours before Hurricane Helene made landfall in Florida as a Category 4 storm, the network's team diligently prepared...
View ArticleTicker: Andrea Mitchell Salutes Producer Michelle Perry on Her Promotion
Top of the Ticker: Andrea Mitchell said and emotional goodbye--and happy hello--to her longtime producer Michelle Perry on Friday. The Andrea Mitchell Reports host revealed that Perry has been promoted...
View ArticleWTKR Promotes Anthony Sabella to Weekday Anchor
WTKR weekend morning anchor Anthony Sabella will anchor the noon and 4 p.m. newscasts for the Hampton Roads CBS affiliate beginning in October. "Anthony Sabella's promotion to mid-day anchor is a...
View ArticleHouston Reporter Victim of Deepfake Video on Social Media
KRIV reporter Abigail Dye is alerting viewers that she has been the victim of an AI deep fake. Dye, who joined the Houston Fox owned station last year, posted a faked AI video of herself to Facebook...
View ArticleDr Pepper Encourages People to Get Weird Instead of Doomscrolling
When faced with boredom, many people's first reaction might be to turn to their phone. Dr Pepper, however, is prescribing a dose of weirdness to treat everyday monotony. A bizarre campaign, created by...
View ArticleThis Hispanic Heritage Month Is About Brands Building for the Future
As predicted, America's Hispanic and Latinx footprint continues to grow rapidly. Hispanics now represent more than 20% of the U.S. population, and the U.S. Census Bureau estimates that around 1 in 4...
View ArticleCTV Ad Platform MNTN Eyes 2025 IPO, Taps Morgan Stanley
Will it take a maximum effort for Ryan Reynolds to go public? MNTN, the connected TV advertising platform where Reynolds serves as chief creative officer, tapped Morgan Stanley to explore a potential...
View ArticleJackie Lamping Joins Barry’s as CMO
Strength and cardio interval training workout provider Barry's added some strength to its C-suite with the hiring of Jackie Lamping as chief marketing officer. At Barry's, Lamping will develop and...
View Article4 Reasons Brands Should Invest More in Latin ‘Craft’ Creators
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference to use "Latin." The creator economy is expected to nearly double over the next five...
View ArticleEquativ Continues Growth Path With Acquisition of Kamino Retail
Adtech company Equativ continued its growth trajectory with its acquisition of retail media platform Kamino Retail. The move strengthens Equativ's capabilities in the retail media sector, which...
View ArticleThe New Republic CEO and Publisher Michael Caruso Steps Down
The chief executive and publisher of the left-leaning news publication The New Republic, Michael Caruso, stepped down from his role on Thursday, according to an internal memo obtained by ADWEEK. Caruso...
View ArticleHere Are All the Ways to Watch CBS News’ Vice Presidential Debate
The latest--and, for now, final debate--of the 2024 presidential election cycle takes place on Tuesday hosted by CBS News. The vice presidential candidates Gov. Tim Walz and Sen. J.D. Vance--respective...
View ArticlePhotographer-Heavy Platform VSCO Starts Selling Ads With Liquid IV Campaign
Photo editing platform Visual Supply Company (pronounced vis-co), is digging deeper into the ad-selling game with the hope of more effectively monetizing its user base. The decade-old platform said it...
View ArticleTools of the Trade: Dave Snyder of Siberia
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top...
View ArticleHow Paramount’s Nieslen Dispute Could Impact CBS News’ Vice Presidential Debate
Tuesday night's vice presidential debate between Gov. Tim Walz and Sen. J.D. Vance is sure to bring in a lot of eyeballs. But there's a chance that CBS News may not be able to provide a full accounting...
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