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Visa Soars Into the Winter Olympics With Sarah Hendrickson and Amelia Earhart
IDEA: All Olympic advertising tries, in some way or other, to soar. BBDO's new spot for Visa does so literally, thanks to U.S. Olympic ski jumper Sarah Hendrickson and legendary aviator Amelia Earhart....
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Anna Kendrick Isn't 'Beer Commercial Hot' but Is Hilarious in Newcastle's...
Newcastle Brown Ale, which didn't buy airtime in Sunday's Super Bowl but is doing a wonderfully silly campaign about how it almost did, rolled out more content from Droga5 this week—including the...
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Heinz Ketchup Hums Itself a Happy Tune in Its Return to the Super Bowl
Heinz Ketchup walks the line between humorous and heartfelt in its first Super Bowl ad in 16 years, an extended version of which hit the web Thursday. The spot (see it below), by Cramer-Krasselt in...
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T-Mobile Teams With Tim Tebow in Super Bowl Surprise
T-Mobile, the self-proclaimed "Uncarrier," is taking a contrarian approach to its Super Bowl marketing, too, waiting until the big weekend to reveal its commercials featuring Tim Tebow. The wireless...
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Russell Wilson Isn't Peyton Manning. And to the Companies He Endorses, That's...
Peyton Manning is one of the top 10 commercials endorsers of all time in the sports world. But what about the other quarterback starting on Sunday? Seattle Seahawks QB Russell Wilson has only a few...
View ArticleAdweek's Top 5 Commercials of the Week: Jan. 24-31
It's been an incredible week for new creative, with dozens of Super Bowl teasers and full ads released and other commercials elbowing their way for attention. Budweiser, Newcastle and Guinness all...
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Guy Has the Wildest Night of His Life in Bud Light's Super Bowl Campaign
What were Don Cheadle and Arnold Schwarzenegger doing in those goofy Bud Light Super Bowl teasers? All is revealed this morning in this extended version of the content from BBDO that the brand will...
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Lorde Takes Out Full-Page Ad in New Zealand to Thank Fans in a Handwritten...
Lorde is a humble, homegrown New Zealand star, and she's taken out a full-page ad in the New Zealand Herald to make sure everyone back home knows she hasn't forgotten that. Ahead of her performance at...
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Here's the Groovy Little Pepsi Ad That Will Launch Sunday's Halftime Show
Pepsi famously dialed back its volume of TV ads for this year's Super Bowl to focus on its sponsorship of the halftime show. Here's the ad from Mekanism that will run right before the halftime show...
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Adweek Will Be Grading Every Super Bowl Ad as It Airs, and You Can Too
Everyone has an opinion on the Super Bowl commercials. Now, you have a place where can grade every one of them—with a single click. Adweek is launching a special site for Sunday's Super Bowl where we...
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Esurance Buys First Ad After Super Bowl, Will Give the $1.5 Million in...
Esurance is doing a fun little stunt tonight that should get some attention. The online insurance company has bought the first commercial slot after the the final whistle of the Super Bowl. The...
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The 10 Best Ads of Super Bowl XLVIII
When the Super Bowl is a blowout, you need the commercials to pick up the slack. The good news from Sunday night: On the whole, the ads were stronger than last year. The bad news: Nobody was really...
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The Year's Bleakest Super Bowl Ad Ran in Utah, and Is Tough to Watch
Every region had its own odd selection of local ads during last night's Super Bowl, but Utah surely takes the prize for most uncomfortable viewing-party moment. In an eerily quiet and hypnotically...
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Ad of the Day: Here's the Commercial That Apple Almost Ran on the Super Bowl
There was lots of speculation in recent weeks that Apple might be running a Super Bowl commercial this year to mark the 30th birthday of Macintosh—and of the Super Bowl spot that so famously launched...
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A Play-by-Play From Jaguar's Super Bowl Social Media Lair
Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re...
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Moonshine Leaves the Woods for Store Shelves
Despite grumbling from some quarters that the Discovery series Moonshiners—which shines the camera light on the bootleggers of backwoods Appalachia—is a dramatization, one component of the show just...
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Chipotle's Next Tasty Marketing Gambit: A Scripted Satire Online
IDEA: Chipotle has won scores of ad awards and legions of fans with its gorgeous animations and haunting soundtracks. Now, the burrito chain is getting even more ambitious with a longer format and a...
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Your Hair Can Now Leap Off Your Head and Hit on Women, Thanks to Old Spice
Attention men: Want hair-care products that turn your hair into a sentient toupee capable of the most charming antics? No? Really, it's better that it sounds. It's great for when you're in a business...
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This Whisky Ad From South Africa Is More Heartwarming Than Most of the Super...
Scotch whisky brand Bell's and ad agency King James might just lift your spirits with this South African ad with an elderly man struggling to overcome his illiteracy so he can celebrate a family...
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Ad of the Day: Newspaper Brilliantly Re-enacts Scenes From Art, Music and...
In marketing, sometimes the greatest obstacle to greatness can be attempting to re-create greatness. Advertising seems to know only how to cheapen art, making it incredibly rare to find an homage that...
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