Leave It to a Laxative Brand to Make the Year's Most Uncomfortable Ad
At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and ... oh my God. Are those turds in prison? Indeed, orange is the new brown...
View ArticleExpedia Travels Back in Time to Recreate Your Best Throwback Thursday Photos
Expedia and 180LA have done a nice job lately of thinking more broadly about the concept of travel, going beyond physical journeys into emotional, even spiritual ones. (Among its more memorable ads...
View ArticleNike Packages Ultra-Flexible Sneakers in a Tiny Shoebox 1/3 of the Regular Size
Here's a lovely little packaging idea from Nike, and we do mean little. The Nike Free 5.0 is one of the most flexible sneakers ever made. And that's clear right from looking at the box, which was...
View ArticleAd of the Day: Paris Hilton Is Back to Wash Cars and Sex-Eat Some Burgers
Paris Hilton has almost come full circle, returning to the hypersexualized Carl's Jr. ad campaign that began when she sudsed up a Bentley in 2005. The fast-food chain's strategy of selling hamburgers...
View ArticleYou'll Nether Believe How Mr. Sketch Scented Markers Get So Stinky
And you thought beans were the musical fruit. This memorable ad from BBH New York humorously suggests that Mr. Sketch scented markers get their smell from actual fruit farts—as we see a blueberry...
View ArticleStare at This Ford Print Ad for 30 Seconds, and It Will Suddenly Make Sense
BBR Saatchi & Saatchi created this print ad for Ford Israel that also happens to be an optical illusion. It promotes the Ford Explorer's Park Assist feature in a way similar to those email...
View ArticleAd of the Day: Bone-Crushing Duracell Spots Look at the Same NFL Play From...
The 2014 NFL season is almost upon us. And while Duracell may have a tough time producing advertising on quite the level of its masterly Derrick Coleman spot from last winter, the pair of ads...
View ArticleESPN Uses Golden Girls Theme Song to Salute the SEC's Animal Mascots
Do you enjoy looking at adorable animals and singing along to "Thank You for Being a Friend," the Andrew Gold song whose cover by Cynthia Fee rightfully belongs to Blanche, Rose, Sophia and Dorothy...
View ArticleOh, Snap! Slim Jim Brings Back Famous Old Tagline, With a Modern Twist
IDEA: It's been two decades since "Macho Man" Randy Savage bellowed at young men to "Snap into a Slim Jim." Many in the current target market for the ConAgra meat sticks (males 18-25, mostly) weren't...
View ArticleAd of the Day: Shifting Gears, Smart Makes the Biggest City Car Ever
German compact-car maker Smart is so smart, it's playing dumb. And that, as it turns out, makes for some pretty entertaining marketing. A new campaign from BBDO Berlin rests on the premise that it's...
View ArticleSink Into the Comforting Folds of the 'Skin Chair,' Which Looks and Smells...
At last, you don't need to be a degenerate military dictator (or Ed Gein) to soak up the luxuries of sitting on piles of human skin. Or at least, creepy facsimiles thereof. London-based designer Gigi...
View ArticleAgency Tries to Make an Ad That's All but Unskippable as YouTube Preroll
The numbers don't lie: When a YouTube preroll ad comes on, users are primed to click the "Skip Ad" button the very millisecond it appears on screen. Research says 94 percent of preroll gets skipped...
View ArticleAd of the Day: Jude Law Dances for Johnnie Walker Blue in Jake Scott's Short...
Jude Law hasn't had the best of luck on boats in the past. But he puts that behind him for this stylish short film for Johnnie Walker Blue, directed by Jake Scott. It begins with Law and co-star...
View ArticleSelf-Driving Car Wreaks Havoc, but Not for the Reasons You Think, in...
Some aspects of the techno-utopian fantasy are especially worth skewering, and Dutch insurer Centraal Beheer does a pretty nice number on one of them: the self-driving car. The brand has a knack for...
View ArticleIndian Ad With Female Boss Sparks an Uproar: Is It Super Feminist or Super...
There's a lot going on in this new ad from India, and the Internet is fired up about it. The spot, for mobile provider Airtel, opens on two working professionals in a meeting. A woman, who's the boss,...
View ArticleJohnson's Baby Is Sorry Not Sorry in Awkward Reply to Customer Concerns
We'll always listen and be here for you. Even when you're wrong. That's the somewhat odd message that Johnson's Baby offers consumers in this video emphasizing the Johnson & Johnson brand's...
View ArticlePeople Terrified by Haunted Apartment in Real Estate Company's Ad Prank
2012 called, and it wants its prankvertising back. Danish real-estate site Lejebolig.dk and production company Mayday Films staged a hidden-camera apartment haunting that was designed to warn the...
View ArticleStacy Peralta's 6 Principles for Capturing Humanity in Commercials
People often question why documentary filmmakers direct commercials. What's the motivation? Ask just about any documentary filmmaker worth his or her salt, they'll tell you. It's the opportunity to...
View ArticleThis Shop Turns Sunday Circulars Into Hyperlocal Mobile Ads
SpecsWho (From left) Xavier Facon, chief technical officer and founder; Tom Jones, chief revenue officer; Stacey Hafers, chief financial officer; and Jason Young, chief executive officerWhat Mobile...
View ArticleAd of the Day: David Lynch Visits Cloud Cuckoo Land in Louboutin Nail Polish Ad
In the eight years since he last released a full-length film, David Lynch has amassed a list of projects almost as bizarre as his signature directorial style. His efforts in the world of marketing...
View Article