When Virgin Voyage's first ship, The Scarlet Lady, sets sail next spring, it will be without any single-use plastics onboard. That includes water bottles, straws and to-go coffee cups. On the Virgin Voyage site, "sustainability" is given its own page, saying the company aims "to minimize environmental impacts, establish responsible supply chains, promote thriving local...
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Can Brands Bring Real Sustainability to the Travel Industry?
Leave Your Mark on Bombay Sapphire’s Crowdsourced Art Project by Guiding a Robot Arm
Does the future of creativity belong to humans or robots? Perhaps the answer is both. Bombay Sapphire, the Bacardi-owned gin brand, today launched a crowdsourced canvas painted in real time by industrial robot arms based on input submitted by visitors to a branded website. The initiative, #FindYourCanvas, features a 27 foot by 9 foot canvas...
How Ring Is Turning Law Enforcement into a ‘Publicly Financed Sales Arm’
Amazon's video doorbell Ring has quietly partnered with more than 400 U.S. police forces, according to a new report from the Washington Post. Police and sheriffs' departments in cities like Chicago, Dallas, Detroit, Kansas City, Los Angeles and Phoenix not only have access to users' camera footage, but they can also automatically request video from...
Dentsu’s iProspect Acquires DTC Marketing Agency MuteSix
MuteSix, a Los Angeles agency that specializes in direct-to-consumer marketing, is joining Dentsu Aegis Network's iProspect. The 4-year-old shop brings expertise in social media and performance marketing, and has worked with a range of DTC brands including MeUndies and Cocofloss. According to Dentsu Aegis Network, the deal supports its "continued growth strategy for the U.S."...
Target’s Tariff Strategy Might Haunt the Retailer
Target told its suppliers they'll have to foot the bill for any additional costs related to tariffs on goods from China, because it has no intent to raise the prices it charges customers. A Target representative confirmed the retailer sent a vendor letter. The news was first reported by Oregon Public Broadcasting, which cited a...
Chobani Promotes CMO to President, the Latest Boost for Top Marketers
Top-level marketers are seeing promotions to the highest offices in the C-suite, and Chobani is the latest brand to make such a move. Chobani announced today that after six years as CMO, Peter McGuinness would be promoted to the role of president. Hamdi Ulukaya, Chobani's founder and CEO, said McGuinness's promotion reflects the sort of...
General Mills’ Creative Lead Is Out Amid Contentious Review
General Mills' creative lead has left the company while it is in the middle of a creative review. Bill Roden, director of creative and marketing services, has left General Mills and is pursuing an unspecified startup opportunity. "We thank Bill for all he accomplished while at General Mills and wish him well as he starts...
Tillamook’s Ads Slammed ‘Big Food.’ Now a Lawsuit Says It Uses Industrial Farming
The Animal Legal Defense Fund has brought a class-action lawsuit against Oregon dairy company Tillamook, alleging that the company engaged in deceptive marketing practices by conveying its products as being supplied by small, family farms. The complaint, filed in the Circuit Court of the State of Oregon on Aug. 19 on behalf of several residents...
The 3 Pillars of Successful Digital Transformation Focus on Strategy and Data Usage
Massive digital disruption over the last decade has caused many brands to seek a digital transformation strategy, even though management teams struggle to define the term. As co-leaders of a digital customer experience company, we've seen how business models across industries are being regularly upended. Why? Consumers now value experiences over possessions, and they do...
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As Deepfakes Get Faker, What Does This Mean for Our Future?
Editor's note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled "Think About This." Late last year, I wrote about deepfakes and how, for about 200,000 years, we have relied on our eyes and ears to separate truth from lies...