Remember when Don Draper's had his epiphany at the meditation retreat? It inspired him to dream up a famous commercial, but it could easily have led to something like KFC's "Comfort Zone," a hallucinogenic new campaign by Wieden + Kennedy that suggests--by playing around with the tropes of meditation--that KFC's Pot Pie is just the...
KFC Made Some Very Weird Relaxation Videos to Help You Deal With Life in America Today
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Taco Bell Made the Perfect Trailer for a Fake Movie About Why They’ve Never Sold Fries
Ever wonder why Taco Bell doesn't sell fries? That question sets off Josh Duhamel on a epic quest in the brand's new faux movie trailer for a thriller called Web of Fries, which looks like the perfect plane movie. The 90-second spot, from Deutsch, hits every thriller trope with aplomb, and making the big bad...
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Huge President and CMO Jumps to Mattress Company Casper
Jeff Brooks, formerly president and chief marketing officer of digital agency Huge, has gone client-side, joining mattress company, and Huge client, Casper as CMO. Casper named Huge as its creative agency of record late last year. "I've appreciated the product as a customer, admired the brand as a consumer, and can't wait to take the...
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Mars Puts $1.4 Billion-Plus Global Media Business in Review, Looks to Consolidate With One Agency
Mars, the confectionery, pet care and food conglomerate behind brands like M&M's, Snickers, Orbit and Pedigree, is placing its global media business in review as it looks to consolidate all planning and buying duties, currently handled by three agencies, with one entity. Since 2014, WPP's MediaCom has handled global media planning for Mars, with the...
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HGTV Launched a Design Assistant Facebook Messenger Bot
Scripps Networks Interactive launched an HGTV Facebook Messenger bot, designed to help users discover design inspirations that they can implement in their own homes. The bot, named Hazel, allows users to access decorating tips related to specific rooms, browse trends based on style type and project and save galleries for easier access later on. Users...
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Was This Little-Known British Ad the Most Emotionally Engaging of 2017?
Wait, we're not done with the 2017 lists yet! Here's an intriguing one from research firm System1 ranking the 10 most emotionally engaging spots of the year--based on testing of 705 award-winning or viral global TV ads and digital films among 56,400 consumers. Coming out on top was a little-known British ad with less than...
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These 6 Digital Stats on Alexa, Brand Safety and Snapchat Grabbed Our Attention This Week
The whirlwind of last week's Consumer Electronics Show in Las Vegas is in the rearview mirror now. Not surprisingly, the event was full of data and stats about everything from the Internet of Things to smart TVs and artificial intelligence. Here's what stuck out to us last week, as well as a couple of numbers...
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Anna Faris Pushes Kind Protein Bars by Reading Horrible Reviews of Rival Products
This is a real offer: Try a healthy snack that tastes like some combination of hyena crap, garbage, resentment and sawdust. Bring it on, you say? The marketer Kind feels confident that its new protein-packed bar is considerably more palatable than that. But you--the first 10,000 consumers to step up, that is--can be the judge....
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Overcoming the Fragility of Trust in Today’s Connected World
In today's world of social media speed, fake news and announcing deaths before they happen, how does a brand not just gain the trust of their consumers, but keep it, as well? I attended the Family Online Safety Institute's annual conference in Washington, D.C., last November, where a great deal of the research centered around...
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NASA Brought Mars to Earth at This Year’s CES
The Consumer Electronics Show is meant to display the future of humanity. There's a certain optimism in looking at how technology advances society; how we can take an ordinary refrigerator and make it "smart." But for a small band of operators, there's a bigger mission: getting people to look to the heavens and get excited...
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Samsung and VML Poland Win Adweek’s Grand Arc Award
Polish cosmonaut Tadeusz Kuziora was one of a handful of elite pilots who trained for the Soyuz 30 mission in the late 1970s, but he never made the journey into space. Until he did, four decades later by way of Samsung's Galaxy S8 and Gear VR goggles. The brand and its agency VML Poland won...
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Duplass Brothers’ Creative Shop Donut Expands Reach to New York
Donut, the Los Angeles creative agency launched last year by indie filmmakers Mark and Jay Duplass, is already expanding to the East Coast--setting up shop in New York. The agency hired Sarah Dale to lead the New York office, naming her chief commercial officer. Dale was formerly the vice president of digital and content at...
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Can a Water Called Liquid Death Beat the Energy Drinks at Their Own Game?
It's jarring to see a water brand called Liquid Death. But what if it's actually just right for the times--appealing to young people in the brand language they tend to like, but promoting a healthier product, which they also increasingly value? Mike Cessario, a West Coast agency creative, created Liquid Death last year as a...
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Why Every Brand Should Be Watching the Emerging Beauty Industry
"Is it going to look good in a selfie?" The answer to this question can make or break a modern brand. With good reason, too: the way a product is going to be discovered, shared, talked about and bought is today more important than the product itself. Modern beauty brands figured out that, as long...
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Spotify Gets Into Pet Adoption After Learning Dogs Have Their Own Musical Tastes
A recent study from the University of Glasgow suggested each individual dog has his or her own unique taste in music. This was music to Spotify's ears, and the streaming service has now partnered with an animal shelter in Germany to match owners and adoptable pets based on their song choices. The program, dreamed up...
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Verizon Returns to Super Bowl for First Time Since 2011
Verizon will make an appearance in Super Bowl LII. The brand confirmed to Adweek that it will air an ad during the game, but didn't provide any further details. Verizon last appeared in the Super Bowl in 2011, when it aired a 30-second spot featuring pitchman Paul Marcarelli and focused on Verizon's claim as "America's...
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How Davos Can Help Marketers Gain Greater Global Purpose
As global leaders gather in Davos next week to try to create a shared future in a fractured world, what's the role of marketers and creative agencies? In this era of seismic disruption, technology is overturning entire business models and transforming the way that customers live, buy and think. Marketing today requires thinking well beyond...
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Diversity Finally Comes to Facebook’s Board of Directors
Facebook's board of directors welcomed its first African-American member, as American Express chairman and CEO Kenneth Chenault will take a seat effective Feb. 5. Chenault has been with American Express for 37 years, and he is retiring as chairman and CEO effective Feb. 1, to be succeeded by vice chairman Stephen Squeri. Zuckerberg said in...
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The Facebook Community Boost Show Is Set to Hit the Road
After last week's news that Facebook is revamping its News Feed, small businesses needed some good news from Facebook, and they received it in the form of an update on the Facebook Community Boost program, which was originally announced last November. Facebook Community Boost is aimed at helping small businesses in the U.S. grow and...
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This Campaign Found a Hilariously Gross Way to Raise Awareness of Testicular Cancer
We're getting pretty well-versed in testicular cancer awareness ads, and in the weird--sometimes creepy--ways associations find of getting people to do something we oddly all hate doing: checking ourselves regularly to ensure early prevention. Here's the Colombian League Against Cancer's approach. It might not be the most imaginative, but we like how the act of...
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