Everyone's talking about the retro trend in television as iconic shows from the '80s and '90s are getting 2018 reboots. The latest example is Roseanne, the sitcom that was lauded during its original run for its realistic portrayal of a middle-class American family. The show returns to ABC on March 27, complete with its full...
Hollywood Is Embracing the 50-Plus Crowd, and Marketers Need to Take Note
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Chipotle Snags a Former Taco Bell Marketing Chief to Be Its New CMO
Chipotle Mexican Grill has hired former Taco Bell marketing chief Chris Brandt to be its new CMO, effective April 2. The news comes shortly after former Chipotle marketing exec Mark Crumpacker resigned from the company. Brandt most recently worked at Bloomin' Brands, where he served as evp, chief brand officer for Outback Steakhouse, Carrabba's, Bonefish...
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U.S. Air Force Retains GSD&M With $741 Million Contract
The U.S. Air Force decided to continue its relationship with GSD&M following a review process that took about a year. GSD&M, which has partnered with the Air Force for 17 years, will continue to be responsible for advertising and special events to aid in recruitment efforts. The new contract is set to expire by Sept....
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Google Announces Initiative to Help Publishers and Combat Fake News
At a press event in New York City, Google announced today that it's rolling out the Google News Initiative, in which it's investing $300 million over the next three years. The goal is to help publishers make money and to combat "fake news," which consists of several products designed to help newsrooms and media businesses....
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Why the CEO of Glossier Thinks Retail Companies Need to Invest More in the Customer
Retail companies like to emphasize that they put the customer first, but in reality, it doesn't always shake out that way. Enter Glossier, a beauty brand that tailors its packaging and in-store experience to make the consumer feel good--and spread that recommendation to their friends. Glossier CEO and founder Emily Weiss emphasized that ethos at...
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Facebook’s Data Predicament Isn’t Likely to Affect Advertising on Instagram
Facebook CEO Mark Zuckerberg is presumably sweating a little this week. The social platform's market cap dropped by $50 billion, and government officials on both sides of the Atlantic call for answers and/or investigations surrounding how data on 50 million users was shared with third parties to potentially influence voter behavior in the 2016 election....
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YouTube Is Making It Easier for Users to ‘Go Live’
YouTube users on desktop can now livestream without dealing with encoders or additional software, and the Google-owned video site is working on adding that capability to specific mobile devices "in the coming months." Live video product manager Vadim Lavrusik, former product manager for Facebook Live, said in a blog post that desktop users can start...
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Amazon Is No. 1 on the 2018 LinkedIn Top Companies List
Amazon vaulted its way to the top of the 2018 LinkedIn Top Companies list, swapping positions with last year's leader, Google parent Alphabet, which came in second. They were joined in the top five by Facebook (No. 3, No. 3 in 2017), Salesforce (No. 4, No. 4 last year) and Tesla (No. 5, up from...
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Google Wants Retailers to Help Them Turn Search Queries Into Actual Purchases
Consumers use Google to search for products--and Google knows it. Now, with the introduction of Shopping Actions, the company wants to turn those search queries into actual purchases--while remaining on good terms with retailers, announced Google's Daniel Alegre, president, retail and shopping, during Las Vegas retail conference Shoptalk on Tuesday. Shopping Actions allows consumers to...
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Walmart’s Ecommerce CEO Explains Why Its Many Acquisitions Will Help It Reach Millennials
While Walmart's acquisitions of ModCloth, Jet, Bonobos appear like a game of catch up to the rest of the industry, Marc Lore, president and CEO of Walmart Ecommerce US, said there's a bigger strategy at play. Part of that plan is bringing together the knowledge of all these digitally native brands into the world of...
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Netflix Created a Clean, Custom Font That Could Save the Company Millions
Netflix has developed a new bespoke font called Netflix Sans that is clean, functional, subtly inspired by the brand's famous logo--and perhaps most important of all, economical. One of the design leads, Noah Nathan, posted about the project on his website. He says the new font is meant to serve "both display and functional purposes,"...
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How Tech Is Changing the Casual Dining Industry
As a kid growing up in the '80s, I was no stranger to the family-friendly casual dining establishment. Both my parents worked, and they rarely felt like cooking after a long, hard day. We often found ourselves in a booth at our local Chi-Chi's, digging into salty nachos and bland salsa. As I became independent...
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Messenger Launched Admin Privileges for Group Chats
Facebook Messenger introduced admin privileges for group chats, allowing users to better control who can join their group conversations. With this release, admin users can turn on a new requests feature, giving them the ability to approve or deny each user who requests to join the group chat. For instance, an admin may wish to...
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Girl With Down Syndrome Rejects Her ‘Special Class’ in Sweet Animated Film
The easier or "special" path isn't necessarily the right one to take, especially for children with Down syndrome. In "Lea Goes to School," a short animated film from CoorDown, Italy's national organization for people with the genetic disorder, a little girl literally comes to a fork in the road. It's her first day of school,...
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Marketers Aren’t Shifting Ad Budgets Because of Facebook’s Data Crisis
After it was revealed that Cambridge Analytica--a British data analytics firm that claims to have helped elect President Trump--"harvested" granular data from about 50 million Facebook users, government officials in both the U.S. and Europe are asking for more information on Facebook's trove of data on its 1.4 billion daily active users. And marketers have...
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Agency Execs Create Fake Website Selling Bulletproof Kids’ Clothes to Highlight America’s Gun Problem
What would you think as a parent if you came across a website selling bulletproof vests--some stamped with smiley faces and rainbows--for school-aged children? Would you find it absurd, or would you consider buying the armor for your kid? A group of agency employees created a fictitious site, Bulletproofjunior.com, that sells (or rather wants people...
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A Second Harassment and Retaliation Suit Filed Against Hyundai Agency Innocean Comes to Light
Just over one week after Hyundai's ad agency Innocean Worldwide placed chief creative officer Eric Springer on leave following Adweek's report of a sexual harassment, discrimination and retaliation lawsuit filed against him, another suit has surfaced. This case accuses the agency and a now-former executive of sexual harassment, retaliation and wrongful termination, in addition to...
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Agency Creatives Are Making Printable Posters for March For Our Lives Protesters
Creatives around the country are providing poster designs for those taking part in demonstrations demanding tougher gun control measures on March 24. When producers Aubrey Jones and Kara O'Halloran and associate creative director and art director Ellen Page came to McKinney chief creative officer Jonathan Cude with the idea of making posters for the March...
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SoundCloud Celebrates the Raw Talent and Creativity of Its Artists in Its First Ad Campaign
SoundCloud has launched its very first advertising campaign that's aimed at showcasing some of the wonderfully talented creators that use the platform and celebrating how SoundCloud helped them get their start. "SoundCloud is a totally unique ecosystem in that we are really the largest open audio platform in the world and we built that by...
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How to Choose the Right Celebrity Endorser for Your Brand
Some of the most iconic advertisements of our time have featured celebrities endorsing brands and products. "Mean" Joe Greene was famous for his hall of fame football career, but arguably as well known for his "Hey Kid, Catch" Coca-Cola commercial. In the 1990s, supermodel Cindy Crawford remade Pepsi's image in a Super Bowl ad. Michael...
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