Just in time for 4/20, the largest marijuana retailer in Southern California is launching its most significant marketing push to date with a campaign aimed at busting 1970s-era, Cheech-and-Chong stereotypes of cannabis users. MedMen, with 18 locations in three states and a reputation as "the Apple Store of cannabis," is using the spring date (and...
With $2 Million Ad Push, Cannabis Retailer MedMen Hopes to Finally Ditch the ‘Stoner’ Cliche
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How Twitter Handled Tweets About the Shooting at YouTube HQ
Twitter provided some insight as to how it handles tweets related to breaking events, describing its actions during the fatal shooting at YouTube's headquarters earlier this week. Vice president of trust and safety Del Harvey revealed in a blog post that there were more than 1.3 million tweets about the attack in San Bruno, Calif.,...
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Facebook Really Wants People to Use Stories
Facebook is testing out three ways to encourage users to embrace its Stories feature. The tweaks being experimented with are: Making "Your Story" the default option when users begin creating posts. If they choose not to create a Story, they can opt for a regular post, specific groups or Messenger before sharing their content. Making...
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Q&A: Hearts & Science COO on Building Company Culture in the #MeToo Era and the Threat of Consultancies
In just two years of existence, Omnicom Media Group's Hearts & Science has become a force in the world of media agencies, scooping up account wins for Procter & Gamble, AT&T, and most recently the $350 million U.S. media account for Amgen. The shop has expanded to six U.S. locations and 18 global offices from...
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NBCUniversal Unveils New $250 Million Telemundo Center in Miami
Telemundo has unveiled its brand new global headquarters in Miami: a new $250 million, 500,000 square-foot facility with the capacity to house up to 1,500 employees. Today, the Spanish language broadcaster's parent company, NBCUniversal, announced the official grand opening of Telemundo Center. The new headquarters was built on 21 acres with studios for news, sports,...
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As Tech in Marketing Becomes More Commonplace, so Does the Necessity of the CMTO
The role of the marketer is evolving, and it seems completely unfeasible to think of modern brands operating without the new role of the chief marketing technology officer, such is the demand for the skills the post combines. The CMTO role is a hybrid of the traditional CMO and the CTO, with a focus on...
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Apple’s Business Chat Is the Conversational Tool That Retail Needs
Back in 2016, Facebook painted a bright future for the potential of commerce chatbots on Messenger. The rollout, however, was less than stellar, and the hype around chatbots quieted down. But there was a renewed interest in chatbots at Apple's Worldwide Developers Conference in 2017 when the company introduced Apple Business Chat, a platform designed...
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On the Adweek Podcast: #MeToo, Marketing and the Women Who Changed Advertising
The ad industry is unquestionably at a turning point, with the long-simmering pushback against widespread sexual harassment now at a full boil and women in the industry demanding better accountability from their employers and colleagues. On this week's episode of Adweek's podcast, "Yeah, That's Probably an Ad," our panel looks at how the #MeToo movement...
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Gizmodo Media Group’s CEO Is Stepping Down
The CEO of Gizmodo Media Group announced in a memo to staff today that he would be stepping down and leaving later this month with the parent company's "reluctant blessing." Raju Narisetti was named in September 2016 to lead the Gizmodo Media Group, formerly known as Gawker Media, to oversee titles that included Gizmodo, Jalopnik,...
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Chairman of House Committee Looking Into Facebook Wants ‘Facts First,’ Not Regulation
Rep. Greg Walden, chairman of the House Energy and Commerce Committee, called Facebook CEO Mark Zuckerberg "an incredible innovator." "He's changed the world," Walden said during a keynote discussion at the opening of the NAB Show in Las Vegas. Zuckerberg will appear before Walden's committee Wednesday. In fact, just after his appearance at the NAB...
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Papa Murphy’s Sends $30 Million Creative Account to Mekanism
Take-and-bake pizza chain Papa Murphy's selected San Francisco-based agency Mekanism as its agency of record, following a review. Seattle-based agency Wongdoody formerly served as Papa Murphy's agency of record and launched the brand's first national campaign last year. "We selected Mekanism because their unique creative ideas are designed to appeal to both our younger target...
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With GDPR and Tech Platforms’ Data Debacles, the Ad-Tech Industry’s Looming Shakeout Could Finally Happen
Every couple of years, marketing observers play a parlor game called "The Ad Tech Shakeout Cometh," in which they pontificate about the impending decimation of the ad-tech industry. The invisible hand of Adam Smith pushes markets in various directions. With a new policy and governmental regulation in Europe and major tech companies coming down hard...
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Infographic: What Consumers Expect of Brands When It Comes to Issues They Care About
Hed: Brand Purpose Dek: What Consumers Expect of Brands When It Comes to Issues They Care About. There's a good reason marketers and the C-suite alike continue to focus so determinedly on brand purpose--it's important to consumers. According to a new study, 75 percent of global consumers expect brands to contribute to their well-being and...
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4A’s and Holding Companies Executives Form Advertiser Protection Bureau to Tackle Brand Safety
The 4A's announced today the Accelerate conference in Miami the formation of the Advertiser Protection Bureau, with several holding company executives serving as founding members. "There has been a lot of discussion around brand safety," 4A's president and CEO Marla Kaplowitz said in a statement. "What's unique about Advertising Assurance is that it evolves that...
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What Marketers Need to Know About GDPR’s Impact on Mobile Advertising
Last month, ad-tech company Drawbridge shut down its media-buying office in Europe after it was revealed that the firm's data practices that comb together mobile, desktop and tablet stats for ad targeting would not work under the European Union's General Data Protection Regulation (or GDPR) that go into place May 25. According to experts, Drawbridge,...
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Instagram Is Testing Nametags, Its Take on Snapchat’s Snapcodes
Instagram is testing a Snapchat Snapcodes-like QR code feature called Nametags. Momento founder Genady Okrain shared the images above and below with Josh Constine of TechCrunch, who reported last month that references to Nametags were included in Instagram's Android APK (Android Package). Instagram confirmed that it was testing Nametags, but the Facebook-owned photo- and video-sharing...
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Immerse Yourself in These Gorgeous Branded Films About Cuba, Through the Eyes of Locals
After cruising to Alaska last year to sample some local color, MullenLowe's series of short films for Royal Caribbean drops anchor in Cuba to present three poignant, highly personal stories showcasing the vibrant diversity of the island's culture and people. Here's a brief teaser that previews the campaign's different stories, which are told at length...
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ESPN+ to Debut With American Express Sponsorship
Additional programming from ESPN+ will be available to fans for free during an extended 30-day trial subscription for a week after it launches. American Express will be the official launch sponsor of ESPN+, a subscription streaming service from The Walt Disney Company's direct-to-consumer and international group in partnership with ESPN, when it is released on...
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How One Location-Based Data Firm Is Preparing for GDPR
With the European Union's General Data Protection Regulation (or GDPR) going into place on May 25, ad-tech companies are busily assembling teams to handle privacy and set up new processes to avoid potentially huge penalties of 20 million Euros or 4 percent of a company's global revenue. Mobile location firms that collect latitude and longitude...
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In Industry First, UM Appoints Brand Safety Officer to Lead Efforts on New Advertising Protection Bureau
IPG Mediabrands' UM Worldwide is the first to appoint an executive to the 4A's Advertiser Protection Bureau, a new collective committee aimed at addressing the ever-pressing issue of brand safety that will involve all of advertising's major holding companies. In an industry first, Joshua Lowcock will lead UM's efforts on the bureau to stop brands'...
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