When it comes to accurate ad targeting, agencies and publishers say there is still room for improvement, even as the strict privacy regulations going into effect soon in Europe threaten to upend the way data is used and collected. During a breakfast discussion on Wednesday in New York, Ed Gaffney, director of implementation research and...
Measurement Is Still a ‘Blind Spot’ for Marketers Looking to Improve Ad Targeting
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What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising
Hello from 1966! The TV's reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. Families crowd around the television set, grab a newspaper and turn on the radio to catch the breaking news of the day together. Meanwhile, an advertising pioneer named Eugene Schwartz is...
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Why Media Companies Must Purge Zero-Sum Approaches to Partnerships
In the fourth decade of the digital media and advertising revolution, too many industry voices still insist on making a commotion about the zero-sum game in advertising, where some can win only as others lose. That in-built media assumption remains, even though it belies our own experience in the digital age. We all know the...
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How Blockchain Will Disrupt the Future of Social Media Influencers
Are you ready to find out how blockchain, the emerging digital currency, is set to rock the world of social media influencers? Before we go any further, consider this: Influencers can shift a brand's image from obscurity into the limelight. With the right tactics, they have the power to grow your brand and double or...
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Adidas Originals Traded Pieces From Alexander Wang’s New Collection to Get to Coachella
When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from flipping the Adidas logo upside down to selling a collection out of garbage bags during New York Fashion Week as an ode to the resale...
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4A’s Accelerate Conference Highlighted the Optimistic Future of Agencies
In the Economist a couple weeks ago, Marc Pritchard of P&G described the current advertising business operation as "archaic." He clarified his remarks at the 4A's Accelerate conference to note that both the client and the agency are culpable in that description, but the fact remains that much of the press around our category portend...
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YouTube: Here’s How to Hold Messages for Review During Livestreams
Last fall, YouTube launched a "hold for review" feature in its livestreaming service, YouTube Live. When a creator turns this feature on, YouTube will automatically hold "potentially inappropriate messages" sent during livestreams for their review. Our guide will show you how to turn this feature on from within the YouTube mobile application. Note: These screenshots...
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Believe It Or Not, Nike’s ‘Shoe Therapy’ Campaign Was Inspired by a True Story
If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike's new "Shoe Therapy" campaign. Nike knows how its products connect with consumers and celebrity athletes alike, and it plays with that relationship and brand loyalty in the new spots, which bring back the classic tagline, "It's Gotta...
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HBO Asked YouTube’s ‘Queen of Shitty Robots’ to Try Her Hand at Making a Westworld Host
If you could build your own Westworld version of yourself, would you do it? Or, setting aside the moral and philosophical questions, could you do it? Simone Giertz--scrappy inventor, YouTube personality, famed "Queen of Shitty Robots" and Adweek Creative 100 alumna--decided to give it a shot. A new 6:30 clip, sponsored by HBO and created...
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It’s Time for Marketers to Start Thinking Like Media Companies
Much has been made of the fact that television ratings for this year's Super Bowl, Oscars and Winter Olympics have decreased significantly compared to past years. These massive live tent pole events have typically been a ratings bonanza for the major networks, keeping viewers glued to the action and to the commercials that accompany them,...
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Be in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter
Regardless of what you've heard, Twitter is not dead nor dying. If you've watched the news or read a BuzzFeed article within the past 24 hours, you've seen screenshots or embedded tweets that helped tell that story. That's because Twitter is the destination to discover what's going on, right now, in your world. This story...
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M&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy Chocolate Flavor
M&M's is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry, crunchy espresso or crunchy mint. While fans everywhere can vote for their personal favorite, those in the New York City area...
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4/20 Roundup: How Brands Are Marking Marijuana’s Increasingly Mainstream Holiday
The origin story has gone from urban legend to the Oxford dictionary: A group of high school stoners in Northern California in the '70s birthed the concept of 4/20, and their friendship with the Grateful Dead helped turn an afternoon burnout activity into a legitimate (though illicit at the time) movement. Now 4/20 is an...
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Ford Launches Global Creative Review in Major Setback for WPP
WPP is facing another significant hurdle less than a week after the departure of CEO Martin Sorrell--one of its biggest clients, Ford, has launched a global creative review. A spokesperson for GTB, the Detroit division formerly known as Global Team Blue that's dedicated to handling Ford's marketing business, said GTB and WPP had been "informed...
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Bringing the Social Back to Social Media and Referral Marketing
We've come a long way since the early days of Facebook, when social networks were just that--a network of contacts within your social circle that shared posts and pictures of where they were and what they were eating. When you compare the use of current social networks to those at inception, or even just the...
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Foot Locker Made Rapper LGP Qua’s First Professional Video, With a Subtly Perfect Product Tie-In
It may seem out of character for Foot Locker to cosign on a music video for a song that isn't really about the brand (and only mentions it once), but the shoe store chain's collaboration with LGP Qua is a savvy move. Qua, an 18-year-old rapper from North Philly who's as socially conscious as he...
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These ‘Vegan Sneakers,’ Made From Mushrooms, Take Sustainable Apparel to a New Level
Mushrooms can be great--delicious and nutrient-rich--but most people probably wouldn't think to wear them on their feet. A new vegan sneaker design, by contrast, is turning tree fungus into a special textile that's part of an environmentally friendly shoe. German designer sneaker brand nat-2, founded by Sebastian Thies, teamed up with designer Nina Fabert of...
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Facebook: Here’s How to Remove Posts From Your Timeline in Bulk
Did you know you can remove posts from your Facebook Timeline in bulk from within the Facebook mobile application? This includes the ability to delete or hide posts that you've previously shared, as well as to remove your tag from posts you've been tagged in by other users. Our guide will show you how this...
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Selfridge’s Latest Campaign Explores Luxury as a Concept in Surrealist Film
What is luxury, anyway? Marking what the brand calls its first cinematic ad campaign in 40 years, Selfridges has released "Radical Luxury," a 60-second film appearing in movie theaters across U.K. cities like Birmingham, London and Manchester from April 20 to May 19. Conceived and directed by Norbert Schoerner, the work is replete with both...
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Frontier Communications Sends Creative and Media Accounts to Hill Holliday and Trilia
Telecom provider Frontier Communications has handed its advertising account to Boston-based IPG creative shop Hill Holliday and its media arm, Trilia, after a lengthy competitive review that started last June. In a push toward integration, Hill Holliday and Trilia will oversee all creative and media duties, according to Frontier, including online and offline creative development,...
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