Ad-supported streaming service Sony Crackle has ordered The Oath, a drama executive produced by 50 Cent and created by Joe Halpin, for a second season, the company announced today at its upfront presentation. It's the most-watched original show for the network and has the highest retention rating, episode to episode, of any original programming at...
Streaming Service Sony Crackle Renews 50 Cent Drama ‘The Oath’ for Second Season
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YouTube: Here’s How to Turn On Restricted Mode on Mobile
Did you know that YouTube allows you to browse its platform in a "Restricted Mode?" This mode "hides videos that may contain inappropriate content flagged by users and other signals." Our guide will show you how to turn on Restricted Mode in the YouTube mobile application. Note: These screenshots were captured in the YouTube app...
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Holographic Statues of 500 Locals Help Boost Both Tourism and Morale in Brussels
The marketing industry's recent advertising-as-statuary trend is on full display in this unorthodox tourism stunt from Belgium Last month, thanks to advanced holographic imaging, 500 residents of Brussels were turned into virtual 3-D statues in a matter of minutes and put on public exhibition for a tourism campaign from European train operator Thalys. In the...
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5 Tips for Refining Your Brand’s Email Marketing Strategy
Digital marketers looking to boost their return on investment must incorporate email into their strategies. According to studies, email marketing is still one of the most effective tools--even among millennials. In 2016, a survey of marketers revealed that the median ROI for an email campaign was 122 percent; that's four times higher than that of...
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Deadpool Is Now Espolòn’s Creative Director
Marketing for the Deadpool sequel has kicked into overdrive. The sassy superhero is not only starring in spots for frozen food but he's now pitching Espol?n tequila as the company's "creative director of culture 'n' stuff." The first spot will debut later this month, but images (see below) from the campaign give a sense of...
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On the Adweek Podcast: What’s Worth Streaming?
Netflix, Hulu, HBO Go, Amazon Prime. Our entertainment options are endless these days, but how much disruption can we expect in the coming months and years? And in the short term, which options are actually worth your dollars and time? On this week's episode of Adweek's podcast, "Yeah, That's Probably an Ad," we're joined by...
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Walmart Is Extending Its Grocery Delivery Service to Atlanta
On-demand delivery service DoorDash is the latest last-mile partner to join forces with Walmart as the retailer seeks to bring online grocery delivery to 40 percent of the U.S. by the end of the year. DoorDash will focus on the Atlanta metro area to start and said it will add more markets in the coming...
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Facebook Published Its Internal Content Review Guidelines and Added an Appeals Process
Facebook's efforts to restore goodwill with its user base following weeks of controversy touched upon two longtime sore spots with two updates that were announced Tuesday. The social network has long been criticized for not being transparent about how it decides when content violates its community standards, and vice president of global policy management Monika...
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A Chance Meeting With the Real Colonel Sanders Inspired George Hamilton’s Current Version
George Hamilton is sitting by the Royalton Hotel's rooftop pool wearing a crisp gray suit--it's much too chilly for swimming--and sipping a pink cocktail. At an age when many actors of his generation have slipped into Hollywood's pastures, Hamilton, 78, a veteran of over 100 roles, is still going strong and clearly enjoying the attention....
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VML Expands Its Advisory Practice to Help Clients Accelerate Change
VML is expanding its advisory practice with a variety of new offerings. Among the practice's expanded capabilities are proprietary market landscape analysis, long-term growth strategies, strategic alliances, marketing technology selection and enablement, and organizational fitness and change leadership. Michael Stich will lead the expansion as chief business officer, focusing on helping senior clients accelerate organizational...
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How These 3 Brands Are Taking Loyalty Beyond Points
It's time for loyalty to evolve from a transactional system to a personal, dynamic relationship between brands and their customers. Now that personalization has become the norm, we want to feel known by the brands we choose time and time again. And as we give brands greater access to our data and our wallets, we...
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When Friends Struggle With Depression, This App Helps Avoid Potentially Harmful Phrases
We all want to help friends who are struggling, so it's a natural human impulse to send them a quick note of support. However, because many don't understand the depth and seeming inescapability of depression, those well intentioned words can often have an unhealthy effect. To help address this common problem, agency BBDO Bangkok and...
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Brands Unwilling to Commit to a Set of Values Risk Losing Consumers
Solving consumer needs means something different today than it did 10 years ago. We now have apps for absolutely everything, personalized vitamins delivered to our front doors, technology that runs our homes on autopilot and every form of entertainment on demand. It can appear as though consumers' fundamental needs are more than met. But that...
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Burger King Ads Take a Dig at McDonald’s Execs by Pointing Out Their Mansions Have Grills
Burger King and its agencies are always looking for creative, attention-grabbing ways of highlighting that the chain's burgers are flame grilled rather than the flat griddle used by most competitors. In the newest print campaign, from creative agency David Miami, Burger King features photos of mansions formerly owned by McDonald's executives, with the point being...
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Pinterest Released Several Features to Aid Visually Impaired Users
Pinterest bills itself as more of a visual search engine than a social network, and Wednesday, it announced steps to ensure that the visually impaired are not left out. The following updates were released Wednesday for iOS and the web, with Pinterest saying in a blog post that Android will be added soon, and adding...
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Gartner Expects the AI Business Market to Grow 70% This Year
While it seems like everybody and their cyborg seems to be thinking about artificial intelligence, a report seems to show there is real business value in the AI market. According to a report released today by the research firm Gartner, the global business value derived from AI is expected to increase to $1.2 trillion this...
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Barbasol Names Onion Labs Its Creative Agency of Record
Shaving brand Barbasol has selected The Onion's content studio, Onion Labs, to serve as its creative agency of record. Onion Labs' first campaign for Barbasol launched earlier this month. The campaign, which promotes the brand's expansion into razors, will run across broadcast, digital and radio. A broadcast spot calls the expansion a "no brainer," comparing...
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How to Perfect the Art of Connecting With Your Community and Encouraging Authentic Engagement
Every brand has a community. It may be comprised of your customers, partners, brand ambassadors or best sales prospects. The trick is not just having a community (and believe me, you have one whether or not you're actively engaging with it) but managing that community so that it provides value to all members and, hence,...
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McDonald’s Turned 8 Popular Menu Items Into Weather Icons for These Real-Time Billboards
Out-of-home work is having a moment right now, and McDonald's it taking full advantage of that. Earlier this week the brand celebrated its 30th anniversary in Hungary with billboards of two of its famous menu items. Now McDonald's has a clever idea to keep consumers in London aware of the unpredictable spring weather conditions, while...
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Facebook: Here’s How to Deactivate Your Account
Did you know Facebook allows you to temporarily deactivate your account? This allows you to stop others from viewing your profile and content, without actually deleting any of your information. If you ever want to come back to Facebook later on, you can reactivate your account by logging into Facebook with your email address and...
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