New York Magazine's The Cut is wading into the merchandise business. For $24.99, white T-shirts modeled after The Cut's Instagram quote cards, featuring phrases, headlines and pop culture references are now available on Amazon. "We thought it was funny, basically. Several of us said we'd love to make our own custom T-shirts and we thought...
The Cut Is Now Selling T-Shirts Featuring Their Own Headlines, Pop Culture References and More
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Discover the Proud, Pagan, Lovably Bizarre Traditions of the Black Forest Gummy Harvest
Meet the People of the Black Forest. We're not talking about the the real Black Forest in Germany, but a fictional locale where folks stroll around in suits of straw, play ginormous alpenhorns, and engage in silly suggestive rituals to harvest gummy candies from trees. In their wacky world, "So Juicy, Ja!" is the standard...
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Keep Your Eyes to the [AR] Clouds as Persistence Becomes the Focus
Life is persistent. If I close my eyes, I know the coffee on the counter will still be there when I open them. If I run to the other room and back, it will remain fixed in position on my return. Even the baristas and other patrons in the room will all vouch for its...
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Are New Proposed Advertising Guidelines for Pot Brands Too Strict?
If the National Association of Cannabis Businesses has its way, there will be no celebrity shills, no stoner dudes enveloped in clouds of smoke and no Joe Camel or Spuds MacKenzie in weed advertising's future. The self-regulatory national cannabis trade group just released a set of ad guidelines aiming to further legitimize the "green rush,"...
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Former Discovery Ad Sales Chief Ben Price Leaving the Company After Upfronts
Almost two months after being passed over for the top ad sales job as Discovery closed its merger with Scripps, former Discovery Communications ad sales chief Ben Price has announced he'll be leaving the combined company--now called Discovery Inc.--at the conclusion of this year's upfront. Price had been with the company for 28 years, taking...
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YouTube Kids Lets Parents Control Their Kids’ Experience in New Ways
YouTube announced three features that are being added to its YouTube Kids application this year, aimed at giving parents more control over their children's viewing experiences. Beginning this week, the YouTube Kids team and its partners will launch collections of "trusted channels" based on a variety of themes and brands, such as music and Sesame...
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Havas Confirms Its Head of International Operations Is Under Investigation in French Corruption Case
In a wide release sent to most major news organizations today, Havas announced that it's cooperating with a French anti-corruption investigation focused on its former chairman, Vincent Bollor?. Agency network partner, worldwide director of public affairs and 19-year Havas veteran Jean-Philippe Dorent is under investigation in the same case. Earlier reports stated that both Dorent...
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Volkswagen Made Phone Cases From Crashed Cars as a Grim Warning Against Distraction
Since you're 23 times more likely to be in an accident when texting while driving, according to agency Nord DDB, it might be helpful to have a constant reminder of how easily distraction can turn deadly on the road. To that end, the Scandinavian agency and client Volkswagen created "Crashed Cases," a limited-edition line of...
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A Playbill for Movies Is Coming to a Theater Near You
The creators of Moviebill can recall seeing Broadway plays and walking away with their infamous Playbills in hand, taking a bit of the show home with them. Now, they're about to give moviegoers a similar experience. Across the nation, 1 million copies of the first issue of Moviebill will be given to moviegoers this weekend...
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New Study Reveals 85% of Americans Participated in Cultural Protests Last Year
It's been just over a year since an estimated 7 million people around the world came together in a movement known as the Women's March, publicly rallying for human rights surrounding immigration, healthcare, race, LGBTQ equality and many more. While the Women's March was arguably the most visible such event of its time, a new...
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Why This Company Is Aiming to Have the ‘World’s Best Living Room’ in Its Office Tower
Would you work more productively if you knew there 5,000 living plants surrounding you...on the 41st floor...of a Manhattan high-rise? That's what Salesforce is hoping as it prepares to open its street-side welcome center, its top floor Ohana "family room" and two more floors of its Salesforce Tower in the Bryant Park neighborhood of New...
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This Initiative Turns Your Social Media Posts Into Letters to Congress Using the Handwriting of a Shooting Victim
It's easy to vent one's political frustrations on Twitter or Facebook. But the ephemeral nature of social media means such posts are easily ignored and soon forgotten. That's the impetus behind Change The Ref and Area 23's Posts Into Letters initiative, which transforms social media posts into handwritten letters to members of Congress. It allows...
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Will the Sequel of Snapchat’s Spectacles Succeed Where the Originals Failed?
Snapchat released the second generation of its Spectacles camera sunglasses Thursday in the hopes that several improvements and new features will deliver better results than the initial version of the product. Snap Inc.'s new hands-free camera adds the ability to capture photos--the first release only captured videos--quicker transfer of HD content via Wi-Fi, water-resistant construction,...
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7 Tips for Protecting Your Brand Against Cyberattacks
The price of falling victim to cybercrime is much costlier than simply losing data. Cyberattacks can permanently tarnish a company's reputation. Take the Target breach, for example. Last year, Target agreed to an $18.5 million multistate settlement from a 2013 incident when hackers gained access to over 40 million customers' credit card information, marking this...
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TD Ameritrade and Havas Placed an Ad on the Blockchain
Late last week, TD Ameritrade planted--well, technically, embedded--a flag when they created what they said was the first ad inserted within the bitcoin blockchain. The ad, which appears on its own landing page, is made with ASCII art and composed of 68 different transactions on the blockchain--a technology that functions like a public, unchangeable digital...
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Pinterest Is Beta-Testing a Way to Factor Skin Tone Into Beauty-Related Searches
Pinterest is beta-testing a way to enable users to narrow down their beauty-related search results by skin tone. The test kicked off with four palette options, each representing a range of skin tones, and Pinterest users will be able to select one of them to filter their search results for beauty ideas. Pinterest said that...
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Have We Underestimated the Power of the Hashtag?
Hashtags, those little "pound symbols" accompanying a caption, post, or photo, have become as commonplace as emojis. And their ubiquity has made them incredibly effective: Tweets with hashtags earn twice as much engagement, and one study showed that Instagram posts with hashtags saw a 70 percent increase in likes compared with hashtag-free posts. Add to...
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‘It’s a Tide Ad’ Joins Fearless Girl in Winning D&AD Awards’ Top Honors for 2018
One of those most sought-after awards in advertising, D&AD's Black Pencil, has gone to a Super Bowl campaign--and yep, it's a Tide ad. Saatchi & Saatchi New York's "It's a Tide Ad" campaign joined two other top winners--McCann New York's much-lauded Fearless Girl and Host/Havas' Palau Pledge--in taking home a Black Pencil at the D&AD...
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The ‘Palau Pledge,’ a Small Nation’s Bold Environmental Effort, Just Won a Top Global Ad Honor
Tourism is the lifeblood of countless communities and nations around the world, but it can also be a seemingly unstoppable destructive force. In the stunningly beautiful Micronesian nation of Palau, tourists have been responsible for a wide range of environmental problems, from polluting and damaging its famous coral reefs to poaching its tropical wildlife. It...
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Amazon Will Keep Streaming Thursday Night Football for the Next 2 Seasons
Thursday Night Football has a new linear home in Fox during the next five seasons, but it is keeping the same digital partner in Amazon. The National Football League has renewed its deal with Amazon to stream Fox's 11 Thursday Night Football games for the company's Prime subscribers, during the 2018 and 2019 NFL seasons....
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