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Breaking News in Advertising, Media and Technology

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    This week, the broadcast networks are making their final decisions about which current shows to pick up for next season--you can find the latest renewal and cancellation news here--but it's safe to say that no broadcast renewal during the next week will come anything close to the size, or length, of the one Adult Swim...

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    Men often seem uncomfortable about a prostate exam, despite the fact it's a quick and easy way to potentially save their lives. Maybe the problem isn't discomfort so much as a lack of "manly" options for prostate-probing fingers. That's the insane premise behind this Canadian PSA, which introduces the (fictional) "Famous Fingers Collection" of latex...

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    Telemundo executives announced a new partnership with Hulu that will add over 3,000 hours of Telemundo programming to the streaming service. The platform will add episodes from more than 25 series including El Se?or de los Cielos, Se?ora Acero and Alguien Te Mira, said Peter Blacker, evp of digital media and emerging business at NBCUniversal...

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    Meaningful conversations and engagement are paramount for brands on Facebook now more than ever before. With the de-emphasizing of likes and Reactions giving way to the importance of shares and actual comments, blindly posting content for the sake of merely "posting to post" is no longer enough. This was one of the primary foci at...

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    Best Buy is retooling its go-to market strategy. The tech retailer has debuted a new logo, visual identity and campaign focused on the way the company can enrich the lives of its consumers with technology, according to a representative for the brand. With the new look, Best Buy is aiming to be more modern and...

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    We all want to be experts at something. It feels good to know that, yes, you do know what you're talking about; that you can drop in an "actually" and actually be correct. And in a social media age, when we flock to sites to share our knowledge, we want to be graded. We want...

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    Members of the U.S. House Intelligence Committee have released thousands of Russia-linked Facebook ads, providing a closer look at how outside actors used the platform during the 2016 presidential election and who they targeted. While it's been more than six months since Facebook and other social platforms including Google and Twitter revealed they had found...

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    Skechers has filed a lawsuit against Adidas, claiming the brand used a "deliberate, deceptive and illegal campaign" to elevate the Adidas image, which in turn has hurt the Skechers brand, according to the document. The lawsuit--filed Wednesday in the United States District Court, Central District of California, Western Division by law firm O'Melveny & Myers--comes...

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    It just might be the oldest sport in history--playing with yourself. Pornhub is out with a new ad that magnificently skewers athletic marketing tropes--the kinds about pushing your body to the limit, overcoming obstacles, staying disciplined and finding your best even when the odds seem stacked against you. They're the bread and butter of ads...

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    Today IPG's The Martin Agency announced that it has created the executive committee-level position of chief client officer and designated veteran Danny Robinson for the role. Robinson will be responsible for working with account management to promote creative ideas, collaborate with creative teams to determine what drives clients' businesses and partner with clients to sell...

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    After months of criticism about its redesign, Snapchat is rolling back key changes after user frustration led to slower growth. This week, the company has begun updating its iOS app so that snaps and chats will once again be in chronological order, along with moving conversations with friends back to the original right-hand side of...

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    Instagram users now have a new way to solicit opinions from their friends and followers. The Facebook-owned photo- and video-sharing network introduced its emoji slider sticker, which enables users to ask questions that their friends and followers can answer by using a sliding scale. Instagram said in a blog post, "To add an emoji slider...

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    The heavily anticipated royal wedding of Prince Harry and Meghan Markle is just two weeks away and we can expect viewing parties aplenty. The real party though will be the windfall for companies with dollar signs in their eyes, scooping up coveted ad spots as consumers all over the world prepare to park themselves in...

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    Muhammad Ali, Ernest Hemingway, Amelia Earhart and Abraham Lincoln all made their mark on history and left the world with big shoes to fill--but whatever happened to their actual shoes? Shoe polish brand Kiwi, owed by SC Johnson Company, and agency Ogilvy Chicago decided to find out. In a new line of print ads, the...

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    The media industry is in the midst of a land grab. In the past couple of weeks alone, courtesy of the NewFronts, we've seen Twitter unveil a slate of livestreaming programs, coupled with new video advertising services. Hulu and YouTube, likewise, made live programming monetization a focus of their NewFronts presentations. Meanwhile, even The New...

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    We all know that spokespeople and endorsers can be erratic. Wild antics can generate negative PR and damage brands. What if you could eliminate the threat of a spokesperson going rogue while still tapping into the massive influencer audiences? Although swapping the Kardashians for virtual influencers might sound like a dream come true, the reality...

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    Instagram released an emoji slider sticker for use in Stories, which allows your followers to answer questions using a sliding scale, rather than choosing one of two pre-determined answers. Our guide will show you how this feature works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you've taken or...

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    Workplace by Facebook released a Microsoft Installer Package to ease the process for information technology teams dealing with its Workplace Chat features. The MSI will enable IT teams to install and manage Workplace Chat using Group Policy/Microsoft System Center, allowing them to deploy the feature on multiple machines across their organizations. The new MSI is...

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    Even President Trump now acknowledges, however begrudgingly, that a group of Russian political actors made a concerted effort to interfere with the 2016 United States presidential election via carefully targeted messages disseminated on social media platforms. The degree to which those efforts succeeded remains a matter of debate. In a unique twist on the narrative...

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    The Google Assistant might finally jump ahead of Amazon's Alexa in the race for user-friendly (if not potentially creepy) artificial intelligence. .@Google's new AI assistant sounds exactly like human https://t.co/VPhJAreDaE pic.twitter.com/C7YrJfFIiw -- Vala Afshar (@ValaAfshar) May 11, 2018 At its annual developer conference this week in California, Google announced the latest update to Assistant, including...

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