The Nuyorican Poets Cafe, a small performance venue in New York, needed a better way than print to advertise its shows. Daniel Gallant, the cafe's executive director, said he was spending too much money on print without verifiable results, and he couldn't make last-minute changes. Facebook, even before it catered to small and midsize businesses...
Can Anyone Compete With Facebook and Google for Small-Business Advertisers?
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With Faster Speeds and Connections, Brands Are Planning for 5G-Fueled Marketing
Kevin Crull, chief operating officer at Sprint, envisions a world in the coming years where his phone is able to automatically book an Uber ride from an airport based on a calendar reminder that he created about an upcoming flight. The calendar reminder feeds real-time travel stats to his device and then recommends a meal...
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Long-Form Brand Films Embrace the Art of Dance to Connect With Consumers
In early February, clothing brand Rag & Bone released an epic, five-minute film starring Kate Mara and Ansel Elgort. Rather than tapping the superstars for their respective acting prowess, Rag & Bone instead used the stars as dancers (along with a host of other talented, trained individuals) in a masterfully shot film. A few weeks...
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Fox Execs Introduce ‘New Fox’ and JAZ Pods to Buyers at Upfront
Fox Broadcasting doesn't know whether it will still be a part of 21st Century Fox by this time next year--if the Disney-Fox deal closes, it will be spun off into a company called New Fox--but the network shared its plans for its own future with buyers at today's upfront presentation. "We want to welcome you...
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Dentsu Improves Organic Growth for Q1, Attributes 13% Profit Drop to Overwork Reforms
Dentsu released a report on its consolidated financial results for the first quarter of 2018, revealing a third consecutive quarter of organic growth while also reporting a decline in operating profit. "In Q1 FY2018, Dentsu Group continued on its return to growth, as seen over the past three quarters," Dentsu Inc. president and CEO Toshihiro...
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Facebook Just Introduced a Youth Portal for Teens
Facebook doesn't seem to be buying in to all of the studies saying that teens are leaving Facebook. The social network Tuesday introduced its Youth Portal, which it described as "a central place for teens." Facebook's Youth Portal is available in 60 languages, and global head of safety Antigone Davis and global policy programs manager...
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Campaign for 5 Gum Encourages Kids to Head Off Life Regrets
PSAs aimed at kids usually advise them to "just say no," but a new campaign from 5 Gum is turning that message on its head by suggesting perhaps they should "say yes" instead. The "No Regrets" campaign from 5 Gum and agency Energy BBDO asks senior citizens about times they didn't take a leap they...
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WhatsApp Introduced Several New Features for Groups
Facebook's continued emphasis on groups has been extended to its WhatsApp messaging application. WhatsApp announced several new features for groups in a blog post Tuesday: Group description: Group administrators can establish the purpose, guidelines and topics for groups, and new members will see this information atop the chat. Admin controls: Admins can restrict which members...
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Elon Musk Defends Tesla Following Latest Self-Driving Accident
Tesla is in the hot seat again after a 28-year-old Utah woman crashed her vehicle into a fire truck last weekend, but shifted the blame to the car's self-driving feature. The woman, who sustained only minor injuries in the crash, said she had activated the car's autopilot mode, but confessed she was looking at her...
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Loyalkaspar Calls Itself the Character Actor of Agencies
Agency creatives Beat Baudenbacher and David Herbruck loved working on screenplays on the side--so they decided to combine their understanding of story and experience with branding as a way for other media companies to tell theirs. After first meeting in 1998 at design shop Attic, they stayed in contact to write movie scripts, eventually co-founding...
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Infographic: How Video on Demand and Time-Shifting Are Changing Television
With OTT services like Netflix, Hulu and Amazon providing hundreds of TV show options, marketers may be worrying about how to switch up their advertising strategy. But new research from the Video Advertising Bureau (VAB) shows that live TV is still king, with the majority of viewers watching their favorite programs live, rather than time-shifting,...
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How Chia Pet Grew Out of an Airport Shop and Into the Living Rooms of Americans
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Herb’s Founder Is Dedicated to Creating a ‘One-Stop Shop’ for All Things Cannabis
When Matt Gray finally decided to pursue his dream of getting into the cannabis business, he started by sending emails. Lots of them. Over 2,000. Emails with industry insiders turned into coffees, further conversations and, eventually, a trip to New Zealand. That's where he connected with the guys behind The Stoner's Cookbook, a website devoted...
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ABC Toasted Roseanne’s Success at Its Upfront, and Jimmy Kimmel Roasted Everyone (as Usual)
Let's get the most important ABC upfront questions out of the way first. Yes, Jimmy Kimmel was back this year. And yes, he was as funny as buyers needed him to be after a sluggish upfront week so far. While Kimmel was the most entertaining part of the presentation for buyers who attended the first...
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Facebook Is Releasing 3 Features to Make Its Stories Easier to Use
Facebook announced three new features that are coming to Facebook Stories, initially launching in India and then going global shortly thereafter. Photos and videos captured via Facebook Camera will soon be able to be saved to people's Facebook accounts so that those with limited space on their devices don't have to delete that content. Those...
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Stoli Taps Composer Hans Zimmer to Evoke Boldness With a Sonic-Driven Campaign
Vodka makes everything a little bit louder, and Stoli is capitalizing on that with its new sonic-driven campaign. In collaboration with agency Fred & Farid, Stoli launched a new global advertising campaign featuring Oscar-winning composer Hans Zimmer and his collaborator, Emmy- and BAFTA-nominated Lorne Balfe, as well as Oscar-nominated cinematographer Rachel Morrison. The spot also...
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Axe Clarifies Much-Discussed Lyric From Recent Campaign: It Does Not Say ‘Suck My Balls’
For the first time in recorded history, something positive (or at least mildly amusing) has emerged from the rancid sewer that is the YouTube comments section. Earlier this year, Axe and its creative agency 72andSunny Amsterdam released a 15-second spot promoting the brand's Gold Body Spray line. Beyond the merits of the work itself, backing...
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Why Conan O’Brien Says He’s ‘the Most Excited and Energized’ He’s Ever Been
At the start of her 2018 pitch to advertisers, Turner president of ad sales Donna Speciale promised, "Today will be different; it has to be." And while the upfront did include some return bits--"This is the third year we've been together," CNN host Anderson Cooper said to Conan O'Brien and Shaquille O'Neill. "Always fresh ideas...
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Accenture’s MXM Hires Publicis Groupe Vet as Creative Operations Director
Meredith Xcelerated Marketing (MXM), the New York-based digital agency that was acquired by Accenture Interactive this March, welcomed former Publicis executive Bill Hughes as creative operations director. In the position, Hughes will be responsible for all aspects of the agency's creative operations, including talent acquisition, management and retention, while reporting to CCO Roald van Wyk...
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Vice Media Will Show How Companies Go Environmentally Friendly in New Partnership
Overture, an organization that brings together companies to advocate for global humanitarian issues, and Vice Media announced a new partnership to create a series of videos spotlighting companies that are pursuing healthier products or products that are better for the environment. Vice Media will create and distribute the videos after Overture identifies the companies making...
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