The Cannes Lions International Festival of Creativity, with its dense heritage, famously recognizes and rewards the best in creativity, marketing communications, entertainment, design, tech and innovation. It is considered the ultimate award for organizations working in the advertising and media world. However, this long-standing festival is changing. And with this past year's progression in all...
Influencer Marketing to Win Lions: Has Cannes Lost It Completely?
↧
↧
Will Martin Sorrell’s New Tech and Data-Focused Venture Upend Advertising’s Old Guard?
The rumors, of course, were true. Today the board of Derriston Capital, a publicly traded but heretofore obscure London firm that specializes in acquiring the makers of medical technologies, confirmed a pending "reverse takeover" whereby it will be folded into S4 Capital, the newly incorporated company launched by former WPP CEO Martin Sorrell. (The entity...
↧
Ambien Claps Back at Roseanne Barr After She Blames Her Racist Twitter Tirade on the Sleep Aid
Everyone knows there are some weird side effects from taking sleep aid Ambien, but Roseanne Barr's vitriolic racism is not one of them, at least according to Ambien manufacturer Sanofi. The controversial sitcom figure went on a racist Twitter rant yesterday directed at Valerie Jarrett, a senior adviser to former President Barack Obama, which she...
↧
The Secret to Marketing Marijuana Lies With Cannabis Influencers
It's official: America's fastest growing industry is cannabis. While opportunity seems plentiful for the marketing firms embracing this new business, they face a number of challenges not seen in more traditional industries. A particularly newsworthy topic facing cannabis-centric marketing agencies today has to do with the challenges of advertising through digital media channels. As marijuana...
↧
United Adworkers Says It Requested Dan Fietsam’s Resignation Following Sexual Harassment Allegations
Following news that Milwaukee agency Laughlin Constable had fired CCO Dan Fietsam, who also resigned from his role as president of United Adworkers following unspecified allegations of sexual harassment, the UA organization posted a letter yesterday sharing "additional context surrounding the events and our subsequent actions." United Adworkers originally shared a letter in which Fietsam...
↧
↧
In a New Spot Addressing the Chicken Shortage, KFC UK Resurrects the Colonel
It looks like something straight out of a dystopian horror flick, but any trepidation evaporates as soon as the Colonel emerges in a "blaze of herbs and spices" in this latest spot by KFC U.K. Colonel Sanders is back in the UK for the first time in 40 years. It's a fitting return for the...
↧
Anonymous Pack of Self-Described ‘Lionesses’ Urge Women to Wear Black at Cannes
Describing its members to Adweek as "lionesses" from various agencies, an anonymous group is calling on women attending the 2018 Cannes Lions Festival to wear black. The movement functions as a statement of solidarity and safety, as well as to highlight the fact that so many qualified female talents in the industry are still excluded...
↧
Unmetric: Mariners, Angels, Braves Climb MLB Social Standings in May
The Seattle Mariners posted the most growth on Facebook among Major League Baseball teams in May, according to social marketing firm Unmetric, while the Los Angeles Angels led Twitter growth for the month and the Atlanta Braves topped Instagram. The Braves led engagement on Facebook, while the New York Yankees did so on Twitter and...
↧
TV Ads on AMC Networks Will Be Able to Deliver Offers Directly to Viewers’ Smartphones
For years, networks have been looking for ways to prevent viewers from skipping commercials, and also trying to prove to advertisers that their spots directly result in consumer purchases. Now AMC Networks thinks it has found a way to simultaneously accomplish both. The company is partnering with mobile ad-tech company ACTV8me for a new data-driven...
↧
↧
Nike Recounts the Story of LeBron James’‘Chosen 1’ Tattoo Ahead of His 9th NBA Finals Appearance
The biggest believer in LeBron James' future success as an NBA player and general human being? LeBron James of course. The Cleveland Cavaliers player had so much confidence in himself and his abilities as a teenager that he went into a tattoo parlor in 2002 and had the words "Chosen 1" inked onto his back....
↧
Pitch Names Dynamic Female Duo and Onetime Saatchi & Saatchi Partners as Co-CEOs
Los Angeles-based Pitch announced today the appointment of Sara Bamossy and Marisstella Marinkovic as co-CEOs. Together, they replace Rachel Spiegelman, who gave up the reins to the full-service shop earlier this month to become the head of brand studio at Reese Witherspoon's Hello Sunshine. Bamossy has been Pitch's chief strategy officer since 2014. Marinkovic has...
↧
20 Takeaways From Mary Meeker’s 2018 Internet Trends Report
It's the most wonderful time of the year: Kleiner, Perkins, Caufield & Byers Partner Mary Meeker's 2018 Internet Trends Report is out. Big themes in the 294 slides this year: Privacy, ecommerce, China and work. Here's a closer look at the year, according to Meeker: We're living in the midst of a privacy paradox. Usability...
↧
Could This Alternative to Bubble Wrap Reduce Ecommerce’s Dependence on Plastic?
Plastic waste has risen to the level of environmental crisis, and the ecommerce boom, which is heavily dependent on plastic for safe deliveries, certainly contributes to the problem. In light of this, Metsa Board, a European producer of paper products, recently launched the "Better With Less" competition to find packing solutions for the fastest-growing types...
↧
↧
ANA Acquires Data & Marketing Association to Help Marketers Adapt to a Data-First World
One of the ad industry's best-known trade associations is merging with another: Today, the Association of National Advertisers (ANA) announced their acquisition of the Data & Marketing Association (DMA, previously known as the Direct Marketing Association). As a part of ANA, DMA will operate as its own division within the company and will be led...
↧
Skincare Giant Beiersdorf Sends Its U.S. Media Account to OMD
German skincare brand Beiersdorf, whose products include Aquaphor, Eucerin and, most prominently, Nivea, has awarded its U.S. media planning and buying account to OMD after a competitive review. The Omnicom network effectively won the business back from Dentsu's Carat, which picked it up in a 2010 review. A client spokesperson confirmed that OMD has been...
↧
When Done Right, Extreme Stunts Can Catapult a Brand Into the Public Eye
In the ever-flowing sea of content, whether it be ads or branded messaging, brands are having to find more exciting ways of ensuring their audience both sees and engages with their efforts. Some brands, however, are taking it further than others. Extreme marketing involves a brand pushing the limits of human endeavor, often by performing...
↧
5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant
It is no surprise: Google, Amazon, Apple and Netflix are among the most relevant brands today. They have achieved this by being customer-obsessed, guiding their actions through purpose and continuously innovating. It sounds straightforward, but remaining relevant is a real challenge. Established CPG brands are losing relevance according to Prophet's Brand Relevance Index. While they...
↧
↧
Facebook: Here’s How to Clear Your Location History
If you use the Facebook mobile application with location settings turned on, the app will automatically store your location history over time. If you want to delete this location history from Facebook, our guide will show you how. Note: These screenshots were captured in the Facebook app on iOS. Also note, if you want Facebook...
↧
AMC Adopts an Unexpected Slogan for Preacher’s Season 3 Marketing Campaign: ‘Don’t Watch’
Enticing new viewers to a show that has already been airing for a few years can be a tough proposition, so AMC is taking an unusual approach to its Season 3 marketing campaign for comic book adaptation Preacher: warning consumers, "Don't Watch." That's the irreverent slogan for the out-of-home portion of Preacher's new campaign, which...
↧
How GDPR Offers an Opportunity to Rebuild Trust With Consumers
With General Data Protection Regulation (GDPR) now in effect across the EU, nearly $70 billion in programmatic advertising costs will be subject to fines and penalties. As one can imagine, this is quite literally causing concern and attention for our clients, especially big brands who depend on the ability to advertise and leverage data in...
↧
More Pages to Explore .....
