Chalk up one more for the Fearless Girl. McCann New York's campaign for State Street Global Advisors brought home The Grand Effie at the 2018 North American Effie Awards Gala last night. The award was debated just hours before the gala by the Effie Grand Jury, but their selection hardly comes as a surprise. "The...
Fearless Girl Adds Grand Effie to Her Trophy Shelf
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Lurpak, the Master of Food Ads, Is Back With a Gloriously Smooth Feast for the Eyes
While Danish butter brand Lurpak seems to focus its ads at kitchen casuals, hoping to get them more hands-on with their food, the spots also are always a hit with culinary connoisseurs who think of cooking in terms of textures, sounds and seemingly magical transformations. It's a rare skill, being able to hit potential customers...
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How Aligning With Honesty and Openness Can Preserve Brand Reputations
It's difficult to think of a time in modern history when the dissonance between the truth and what people want to believe has been so pronounced. By now we're all familiar with the concept of fake news and alternative facts propagated by the self-interest of politicians, but brands themselves have also been complicit in creating...
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Kraft Blows Past Fundraising Goal for SickKids With Help From K-Pop Community
In heartwarming news, Kraft Peanut Butter launched a fundraising campaign for The Hospital for Sick Children (SickKids) in Canada on Wednesday--and it went viral almost instantly. As part of the fundraiser with The Colony Project, Kraft agreed to donate $1 in support of food allergy and anaphylaxis research for every use of the hashtag #KraftBearHugs...
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Sheryl Sandberg: Facebook Adopted a Diverse Slate Approach to Its Board of Directors
Facebook chief operating officer Sheryl Sandberg said during the company's annual meeting Thursday that a diverse slate approach is being applied to populating its board of directors. In response to a question from the Rev. Jesse Jackson, Sandberg said, "We're adopting the diverse slate approach for board members going forward. We followed this approach for...
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3 Predictions for Adobe’s Acquisition of Magento
If you don't already know that digital experience giant Adobe has acquired ecommerce specialist Magento for $1.68 billion, it might be time to stop enjoying that fresh air and get back on Twitter. There has been plenty said across the industry about how this move closes the customer experience loop for Adobe and makes them...
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Video: Poo-Pourri and Tushy Created a ‘Poop-Up’ Pop-Up Shop—Yes, You Read That Right
Poo-Pourri and bidet company, Tushy, want people to come by their pop-up shop and drop a deuce--almost literally. The two companies partnered to bring to life the "Poop-Up" shop, a pop-up in New York, where people can try out Poo-Pourri products and the Tushy bidet system, take photographs in a porta-potty photo booth and hang...
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Google’s Getting Into Programmatic Audio Ads for Google Play, SoundCloud and Spotify
As more streaming music services lean into automated advertising, Google is getting into the game with programmatic audio ads. The online advertising giant announced on Wednesday that it will begin offering programmatic audio ads through Spotify, SoundCloud, Tune In and Google Play Music. Starting this week, brands will be able to buy the ads through...
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Facebook Is Pulling the Plug on Its Trending Feature
Next week, Facebook is pulling the plug on its Trending feature, which it introduced in January 2014. In a Newsroom post announcing the move, head of news products Alex Hardiman revealed that Trending was only available in five countries--the U.S., U.K., Canada, India and Australia--and it accounted for fewer than 1.5 percent of clicks to...
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Facebook, Messenger and Instagram Released Features for LGBTQ Pride Month
Facebook released several features Friday to help people on the social network celebrate and commemorate LGBTQ Pride Month 2018, and the new effects will be available throughout the year. Searching for "fbpride" among Facebook's profile picture frames will bring up a host of options, in English and Spanish, that can be repositioned and set as...
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Facebook and Grey New York Work to Combat White Supremacist Hate Speech in the U.K.
What is hate speech, exactly? However one may feel about the tension between free speech and language as a weapon, there is little doubt that various forms of extremist behavior and the intentionally offensive content that comes with them have grown more visible online in recent years. Some point to social media as the primary...
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McKinney Names New CEO, Eliminates President Position
McKinney has named Joe Maglio as its new CEO, effective October 1. Current chairman and CEO Brad Brinegar will remain with the agency in a chairman role at least through 2020. "Last year, I began thinking about succession, and as part of that, we decided we were going to make a change in our New...
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Can’t Speak the Language? Babbel Wants to Help You Feel Like You’re Not From Another Planet
There are few experiences more isolating than being in a place where you can't speak or read the language. It's a common scenario that could happen to literally anyone, yet it still intimidates many out of exploring the world or pursuing work opportunities in a new country. Language learning app Babbel captures that universal feeling...
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How Social Media Can Help Your Startup Grow
As the saying goes, "Build it, and they will come." However, because so many people are building things, it's not that easy anymore. When building your startup, you need to go where your audience members are and engage with them in order to grow. Today, the place to go with your marketing strategy is social...
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Starbucks Executive Chairman Howard Schultz Announces Plans to Leave Company
Howard Schultz is leaving Starbucks at the end of the month. "I set out to build a company that my father, a blue-collar worker and World War II veteran, never had a chance to work for," Schultz said in a letter to current and former Starbucks partners. "Together we've done that, and so much more,...
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Household Items Became Art Installations in This Instagram-Friendly Campaign for HomeGoods
A sprawling collection of mirrors meticulously arranged in the desert can make for some pretty striking reflections--and good Instagram fodder. That's the kind of thinking behind a fun recent campaign from furniture retailer HomeGoods and agency McCann New York. The agency used a wide range of home decor objects from the store to create visually...
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Meet the Heart Behind Lush’s Ethical Campaigns
Brandi Halls wanted to be a vet when she first saw Free Willy at age 12. Two decades later, she's held onto her dream of dedicating herself to animals--albeit in a less conventional way. Now the director of brand communications at Lush, Halls spearheads national campaigns centering around causes the cosmetics company has championed for...
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How Pop-Up Shops Are Evolving as Ecommerce Brands Expand Their Footprints
Banking on Instagrammable moments and first-party data, digitally native companies are testing pop-up stores from New York to Los Angeles in the hope of growing their brands and converting their online success into real-life traffic. "A lot of rationale about launching these physical spaces is not just about selling stuff," explained Abbey Klaassen, president of...
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The Story Behind the Toronto Maple Leafs’ Adoption of Canada’s National Symbol
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This Agency Makes Disruption a Priority for Every Campaign
At creative activation and content marketing agency Kamp Grizzly--which has offices in New York and Portland, Ore.--disruption is part of every creative brief. "A lot of what we're focused on these days" is finding ways to "create such a stir that it's unavoidable," said agency founder Dan Portrait. At CES, for example, the agency promoted...
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