The film "Call Me By Your Name" was an indie-drama that garnered critical acclaim for its lead actors Timothee Chalamet and Armie Hammer, and as much for its eclectic soundtrack. The film's soundtrack is getting a unique vinyl release inspired by the film's most famous--if not infamous--scene. The record is both peach-hued and peach-scented, as...
Call Me By Your Name Gets a Peach-Scented Vinyl Soundtrack
↧
↧
An Introvert’s Guide to Cannes
Even for the most social of attendees, the Cannes Lions International Festival of Creativity can be a nerve-jangling sensory overload. For introverts--or anyone who just get understandably overwhelmed by a festival largely dedicated to nonstop networking--Cannes can quickly turn from a sunny Mediterranean escape to a gorgeous gulag of anxiety and annoyance. Sure, you can...
↧
Telemundo Uses Massive World Cup Audience to Launch Rebrand
Telemundo is using the World Cup as the launching pad for a new brand campaign. During today's Mexico-Germany match, which starts at 11 a.m. ET, Telemundo will unveil the new consumer brand campaign called Together Unstoppable. "With all of the exciting changes happening at Telemundo we knew it was time for an updated expression of...
↧
No Tech? No Worries. How Visit Seattle Markets the City Through the People Who Live There
For a number of years, Visit Seattle's approach to marketing can be described as both unique and ambitious. Filmmaking, and leaning on a wide range of talent both in and outside the market to tell the city's story, has proven to be a boon for The Emerald City. Past campaigns include Seattle icons like Dave...
↧
3 Ways to Make Your Marketing More Customer-Focused
"The customer is always right" gained popularity as a catchphrase at the turn of the 20th century, when department stores were beginning to fight each other for market share. Presenting a "very generous attitude" toward customers was understood to be the way to a customer's heart, and various retailers--from Marshall Field's to Sears Roebuck &...
↧
↧
Advertising Executives Share Their Cannes Survival Tips
On top of the JW Marriott in Cannes, France, top marketing executives gathered to discuss the best practices of omnichannel marketing. But, since this was only the opening night of the Cannes Lions festival, the conversation's topic (and surrounding soir?e) soon turned to helpful advice on surviving the week ahead. Burger King's global head of...
↧
On the Adweek Podcast: What to Expect From the Cannes Lions
A large contingent of my colleagues are in Cannes this week, attending advertising's biggest festival and awards show, the Cannes Lions International Festival of Creativity. Before a few of them left, we roped them into coming on the podcast to talk about what to expect from the industry's buzziest event. This week on the Adweek...
↧
Google Invests $550M in JD.com to Modernize Retail
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: eCommerce July 10-12 in Seattle--apply here to attend. Google is investing $550 million in cash in Chinese ecommerce company JD.com as part of what it is calling a "strategic partnership." According to a press release, this will include marrying Google...
↧
Facebook Tightened Its Policies on Advertising Accessories for Weapons
Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning ads for weapon sales and modifications, such as magazines, but weapons accessories--such as products that are mounted on guns for illumination, magnifying or focus, as...
↧
↧
This 43-Minute Film Won a Grand Prix at Cannes for Shining a New Light on Organ Donation
CANNES, France--Coraz?n, a 43-minute film, fully-financed by Montefiore Health System in New York and created by JohnXHannes, is one of the first winners at the Cannes Lions, taking Grand Prix honors in the Health & Wellness category. Additionally, Imaginary Friends Society, an ambitious project for the Pediatric Brain Tumor Foundation from RPA in Los Angeles...
↧
What We Learned at Adweek’s Cannes Kick-Off Party
CANNES, France--Before marketers, brands, agencies and platforms got down to business at Cannes, Adweek convened some of the best minds in the industry up on the rooftop of the JW Marriott for a kick-off soir?e. In addition to cocktails and canap?s, our panel talked about the challenges facing today's marketers. In the video above, we...
↧
T-Mobile Partners With WPP’s Essence and Takes Some Media Planning and Buying Duties In-House
T-Mobile said in an internal email acquired by Adweek today that it is taking "some key responsibilities" related to its media strategy, search and analytics in-house and has formed a new partnership with WPP's Essence to help. In the email to staff, Nick Drake, the telecom giant's executive vice president of marketing and experiences, said...
↧
Goodbye, Tronc, We Hardly Knew You
The media rebrand that everyone loved to hate is reportedly going through another name change. Tronc, the parent company of the Chicago Tribune, New York Daily News, South Florida Sun Sentinel and other newspapers is changing its name back Tribune Publishing, the name it had since 2013 when the 166-year-old company split its broadcast and...
↧
↧
Want to Win Over Millennials and Gen Z? Vice’s New Study Says Brands Should Get Spiritual
Religion is on the decline among young people--at least that's what Vice and creative agency Virtue suggest in a new study, revealed today at the Cannes Lions International Festival of Creativity. The study suggests that only 20 percent of millennials and Gen Z attend traditional, organized spaces for religion. There is, according to the study,...
↧
It’s Time for Marketers to Pay Attention to the Opportunities Available Through Video Games
When Jimmy Kimmel gave his point of view on Twitch, a social platform dedicated to the live streaming of video games, he spoke of his incomprehension about the phenomenon, which he put as a "paroxysm" of inactivity and loneliness and a "waste of time." He paid a price for his ignorance of a burgeoning market....
↧
3 Ways to Optimize for CLTV and Boost Your Facebook Engagement
With increasing Facebook ad costs, it's difficult for brands to stay competitive and generate revenue from paid advertising. Despite the competitive landscape, many brands rely on Facebook advertising for a large percentage of their revenue. Continuing to generate cash flow from Facebook has become a critical objective for marketers. As demand for attention continues to...
↧
This Cannes Lions Audio Winner Silenced an Entire Soccer Stadium in Support of Women
CANNES, France--A powerful initiative to help step the tide of violence against women in South Africa has emerged as the Grand Prix winner in the Radio & Audio category at the Cannes Lions. Created by Ogilvy Cape Town and produced by Audio Militia, the work is a take on the country's national anthem, where lyrics...
↧
↧
McDonald’s Ads Win Cannes Outdoor Grand Prix by Turning Golden Arches Into Arrows
CANNES, France--A clever and minimalist approach to sending motorists toward the nearest McDonald's has won the Grand Prix at this year's Cannes Lions, as has a Daily Show activation that created a "presidential library" of Donald Trump's tweets. Canadian agency Cossette created the "Follow the Arches" campaign, which cleverly cropped the McDonald's golden arches to...
↧
Budweiser Takes Print Grand Prix at Cannes for Cheeky Ads That Sent Fans Searching
CANNES, France--Even a brand as big as Budweiser can't afford to license images of all the rock stars who've been photographed with its product over the years. But Brazilian agency Africa found a fun way to still make good use of such pics from throughout history. "Tagwords" was a print and outdoor campaign that relied...
↧
What’s That Sound? IKEA Shoppers Double Take in This Wookiee-Themed “Solo” Tie-In
Maybe it's bring your Wookiee to work day at Ikea. In this Solo: A Star Wars Story tie-in, German shop Thjnk takes us into one of the furniture chain's showrooms to "discover a galaxy full of ideas." Strange but familiar yowling fills the aisles -- Rrrrrrr-ghghghghgh!! Hey, that's not a malfunctioning Sonos speaker in the...
↧
More Pages to Explore .....
