CANNES, France--A popular mobile app that uses facial recognition is becoming an essential tool for Brazilian citizens as election time grows near, and it impressed the Mobile jury at the Cannes Lions, winning the category's Grand Prix prize and an additional gold Lion. "It's a perfect embodiment of creativity, the power and utility of [mobile...
A Brilliant Cannes Lions Mobile Winner Catalogs Corrupt Political Candidates
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Glassdoor: LinkedIn’s Jeff Weiner Blows Past Facebook’s Mark Zuckerberg
LinkedIn CEO Jeff Weiner skyrocketed up the list of Glassdoor's sixth annual Employees' Choice Awards Top CEOs in 2018 list, while his counterpart at Facebook, Mark Zuckerberg, continued his slow decline. Weiner shot up from No. 35 on the 2017 list and a 94 percent approval rating to No. 8 and 97 percent this year....
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GroupM Predicts Global Ad Investment Will Rise 4.5%, With Digital Capturing 95% of Growth
WPP-owned GroupM, the world's largest media agency network, today released its annual forecasts for 2018 and 2019 advertising investments, predicting total global growths of 4.5 percent and 3.9 percent, respectively, thanks to marketers taking an increasing bet on digital. In a report, GroupM said it sees an additional $24 billion in net new advertising investment...
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#AssumeNothing Campaign Calls Out Men Who Mistook Black Women for Sex Workers at Cannes
CANNES, France--Sherry Collins has a long history in advertising and media: for years, she worked in production on campaigns for brands like Reebok and British Airways in addition to music videos for Oasis and Lily Allen. In 2015, she launched Pitch, an independent London-based trade publication. But nothing could prepare her for her first experience...
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Havas New York Beats Out 21 Agencies to Pick Up ADP Account
Havas New York has been named "fully integrated Village" agency of record for ADP, the global provider of cloud-based human capital management, or HCM, solutions across HR, payroll, talent, time, tax and benefits administration. The appointment follows a competitive review that included 21 agencies. Tasked with driving a data-led disruption of the HCM category for...
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Apple Wins 2 Grand Prix at Cannes for Its Mind-Blowing HomePod Ad and In-Store Experience
CANNES, France--It's been a good day for Apple, which today claimed top honors in two categories at the Cannes Lions: first in Music and then in Brand Experience & Activation. "Welcome Home," the visually stunning Apple HomePod spot directed by Spike Jonze, starring FKA twigs and created by TBWA\Media Arts Lab, was honored with one...
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How These 4 Cannes-Winning Ideas Can Inspire New Creative Direction in Healthcare
Cannes Lions Health is the showcase of impactful creativity. It's where ideas from pharmaceutical innovators and healthcare marketers are debated, judged and challenged to uncover the ones most likely to fuel change and lead to life-changing outcomes. This year's show has over 1,800 entries, hundreds of short-listers and two days of talks on the state...
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Instagram Announces a New Video App to Directly Compete With YouTube and Snapchat
Nothing says more about the release of a new app from a social media giant than technical difficulties or an early released blog post, spoiling the news. That's exactly what happened with the release of IGTV, a new standalone video app from Instagram, announced at a special event today. The app opens up to vertically...
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3 Campaigns That Set the Highest Bar for Craft at This Year’s Cannes Lions
CANNES, France--Three craft-centric Grand Prix awards were handed out this evening at the Cannes Lions festival reflecting excellence in digital, film and overall industry work. The latter category, the Industry Craft Lion, is in its first year and reflects overall excellence and included not only the usual advertising industry suspects but also typographers, photographers and...
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These Ad Execs Use Cannes to Solve Some of Their Most Pressing Creative Challenges
CANNES, France--From combating toxic masculinity with a body spray, to a powerful and moving Powerade campaign, to a celebrity-packed PSA about plastic straws, our 2018 Creative 100 honorees are pushing boundaries with dynamic storytelling. We caught up with three of our honorees, Laura Visco, Max Stinson and Nicole Michels McDonagh, at our Creative 100 event...
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Creator of Chicago’s ‘Bean’ Sculpture Sues NRA for Using It in a Pro-Gun Ad
Chicago's Cloud Gate, better known as The Bean, is as iconic an image of the city as they come. Since its installation in 2006, it has graced all manner of social (and other) media, with its backdrop of the Windy City's skyline. Now its creator, Anish Kapoor, is suing the NRA for using the famous...
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JBL Will Bring the Sounds of the NBA Draft to Instagram via DraftWav
Instagram is a visual social network, but an audio company is looking to change that. JBL, the official sound partner of the National Basketball Association, will debut 60-second audio series DraftWav on its @jbl_cast Instagram account just in time for the 2018 NBA Draft Thursday night. DraftWav will feature projected top-10 picks Marvin Bagley III,...
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L.L. Bean Created a Fully-Functional Outdoor Office, and Is Taking it On Tour Around the U.S.
If you could work outside on a sunny day instead of being cooped up inside the office, you probably would. A new campaign from L.L. Bean is hoping to mitigate the indignities of modern professional life--and promote an outdoorsy lifestyle--by providing an open air office space in select cities this summer. The retailer teamed up...
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What You Need to Know on Day 4 of Cannes Lions
Hello from sunny Cannes, where things heated up on Wednesday thanks to the tech companies. The day started with a fantastical storytelling experience at Facebook Beach, ended with a show-stopping performance by Travis Scott on Spotify Beach, and two tech companies broke some news in between. At a Google press breakfast, YouTube released its new...
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Cannes Lions Names WPP’s MediaCom Media Network of the Year for 2018
CANNES, France--After falling to Omnicom for the past three years, WPP made a big comeback at this year's Cannes Lions Festival of Creativity, with MediaCom scoring the highly coveted Media Network of the Year Lion. The announcement went live this evening at the end of the festival's penultimate awards show. This win came largely on...
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7 Reasons Why EMV Is Outdated for Influencer Marketing Measurement
Last month, social influence analytics service Klout shuttered its doors after 10 years. Klout would rank the influence of social media profiles on a scale of 1 to 100. Given the rise of influencer marketing, why would a service that scores influence for marketers go under? Ultimately, black-box one-metric numbers provide comfort but are meaningless--measurement...
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The Speech JFK Never Gave, Now Digitally Assembled, Wins Creative Data Grand Prix at Cannes
CANNES, France--President John F. Kennedy never got a chance to deliver his 1963 speech at the Dallas Trade Mart, where he hoped to address America's role in the world and the principles that must guide the nation. Kennedy was assassinated en route to the venue, and those who arrived hoping to hear him speak instead...
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Giant Piles of Garbage Win Big at Cannes
CANNES, France--No one likes to see a bunch of trash win at the Cannes Lions, but in this case, it's worth an exception. "Trash Isles," a pollution awareness campaign from AMV BBDO London and LADbible in partnership with The Plastic Oceans Foundation, today claimed its second Grand Prix at the advertising festival, adding a PR...
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Turns Out IHOP’s Burger Stunt Didn’t Do Much to Drive Foot Traffic
Remember IHOb? It feels like ages ago, but really the announcement only broke last week. While the news--that the International House of Pancakes was temporarily changing its name to IHOb, or the International House of Burgers--set the internet ablaze, new data from Foursquare suggests the marketing stunt didn't drive as many customers to the brand's...
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U.S. Supreme Court Rules States Can Ask Ecommerce Companies to Collect Sales Tax
In a 5-4 ruling, the U.S. Supreme Court decided that states can require ecommerce companies to collect sales tax, upending an industry and possibly pushing the issue towards Congress to ultimately resolve. The ruling, in South Dakota v Wayfair, sided with South Dakota's 2016 state law and overturned a previous 1992 decision in Quill Corporation...
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