AT&T has acquired digital advertising technology company AppNexus, it said Monday, signaling that the telecom giant is looking to become a bigger player in digital advertising and siphon digital ad dollars from Google and Facebook. The deal, reportedly worth around $1.6 billion, will bring AppNexus's digital advertising capabilities under AT&T's expanding roof. AT&T will likely...
What AT&T’s Acquisition of AppNexus Means
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Once Again, Tiffany Haddish Will Help You Gleefully Part With Your Money for Groupon
For those of us squarely in the "Tiffany Haddish Can Do No Wrong" camp, a new series of Groupon ads shows that, even in 15 seconds, she can reel you in. The star of The Last O.G. and one of the hardest working people in show business is not only a revelation in entertainment but...
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The Trade Desk Releases New AI Tools Meant to Open Up Black Box Programmatic
The Trade Desk is using artificial intelligence to give marketers a clearer picture of where their programmatic dollars actually go. The ad platform announced three new tools on Tuesday meant to simplify the programmatic buying process and better predict who exactly advertisers can expect to reach ahead of each campaign. The rollout comes as brands...
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Inside Snapchat and Artist Christian Marclay’s Sound-Inspired Cannes Installation
It's been more than a year since Snap Inc. CEO Evan Spiegel rebranded Snapchat as a camera company. The company certainly has changed the way we see the world through the lens of social media. It's taught users to overlay their faces and the real world with augmented reality. The circular cameras on Snap's Spectacles...
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Influencer-Only Mural Promo in L.A. Just Makes Everyone Mad
We know dumb ideas can still make for brilliant marketing if they manage to catch fire, and that might just be the case with an "influencer-only" mural recently unveiled in L.A. The mural, which is hypothesized to be a promo for an upcoming comedy series called "Like and Subscribe" is accompanied by signage restricting the...
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How P&G’s ‘The Talk,’ a Grand Prix Winner in Film, Brought a New Level of Empathy to Advertising
CANNES, France--It is a short film that is incredibly specific--pointedly so--to this moment in America, but "The Talk" clearly has resonance far beyond one country. The video, created as part of Procter & Gamble's "My Black Is Beautiful" campaign to spark candid discussions of race in America, won a Grand Prix in Film at this...
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KFC’s Recipe for Marketing Success Is No Secret—Innovate While Respecting Tradition
CANNES, France--Most people have a favorite Kentucky Fried Chicken (KFC) Colonel. From Rob Riggle's frenetic energy to Rob Lowe's cool space vibe to the awesome country legend Reba McEntire, the list is impressive and a veritable "who's next" in brand marketing. Another Colonel to add to that prodigious list is Eric Baldwin, executive creative director...
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Michelob Ultra Is Giving 95 Beer Lovers a Chance to Run the NYC Marathon
Michelob Ultra is making its fans consider a wild question: How far would you run for an ice-cold beer? For those who'd run 26.2 miles (yes, that's a full marathon), the brand has a unique opportunity: it's continuing its partnership with the TCS NYC Marathon this year, giving 95 runners a coveted spot in the...
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Unilever Says No More Fake Followers and Bots. Influencers Cheer, and Question the Future
Unilever's CMO Keith Weed kicked off Cannes with a big announcement: The company would make an effort not to work with influencers who had fake followers or used bots to grow their accounts. But the reality of working with influencers whose followings are authentic may be trickier than just making a proclamation like that. Neil...
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It’s Time for Brands to Go Back to Basics and Entice Consumers With Strong Design and Copy
According to Experience Dynamics, 52 percent of users said a bad mobile experience made them less likely to engage with a company while 79 percent of people who don't like what they find on a site will go and search for another site. User engagement governs the success or failure of a website, and one...
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Facebook Codeless Events Setup for Apps Is Now Available
Facebook Tuesday announced the availability of codeless events setup for applications, which was initially revealed at its F8 annual developer conference in San Jose, Calif., in May. The latest version of the Facebook SDK (software-development kit) includes a marketing kit that enables "non-technical" employees to share the most important events in apps, without the need...
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PMG Rebrands Around New Mantra: Digital Made for Humans
Fort Worth, Texas-based indie agency PMG has rebranded around a new tagline, "Digital Made for Humans," as it seeks to implement a more personalized strategy to data-fueled media planning and buying. "Humans are not considering humans anymore," Price Glomski, evp of PMG, told Adweek. "I think the most important thing for us to do is...
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Your Social Media Data May Be Around for Much Longer Than You Think
It's no secret that people are becoming increasingly disillusioned with Facebook. It's clunky and obsolete. The advertising is creepily targeted. The news it promotes is of questionable legitimacy. It keeps trying to reconnect you with people you'd rather forget exist. The Cambridge Analytica crisis converted many holdouts, triggering a mass exodus from the platform. But,...
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It’s Time for Cannes to Shift Its Finale Focus Away From Film
Perusing the work at the Palais des Festivals last week, I was once again struck by the breadth and sophistication of our industry's creative output. The product innovation, design, experiential and so on struck a proud chord. If you still doubted whether agencies were struggling to transcend the 30-second spot, a moment among those entries...
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Facebook Just Reopened the Door for Cryptocurrency Ads From Pre-Approved Brands
The blanket ban on cryptocurrency ads that Facebook announced in late January is no longer in effect, but that doesn't mean every company with "coin" at the end of its name can flood the social network with ads. Product management director Rob Leathern announced in a blog post Tuesday that ads that promote cryptocurrency and...
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Pizza Hut Sends $227 Million Creative Account to GSD&M
Pizza Hut selected GSD&M as its creative agency of record, following a review launched in March that saw the brand part ways with incumbent Droga5. The brand informed GSD&M of its decision today when its marketing team showed up at the agency's Austin headquarters in a bus filled with pizza and champagne. Celebrating with the...
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The ‘Period Sex Blanket’ From Thinx Continues the Battle Against Menstruation Stigmas
When the #BloodNormal campaign by Bodyform, advocating for more frank discussion of periods, won two top prizes at the Cannes Lions last week, it seemed to mark a cultural turning point in terms of the stigmas and taboos around women's reproductive health. And sure enough, just days later, Thinx--the company that engineered period-proof underwear--is getting...
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Video Chat Comes to Instagram Direct
Three Instagram features that were announced at Facebook's F8 annual developer conference in May--video chat in Instagram Direct, the addition of topic channels to the Explore tab and new camera effects--are going live Tuesday. Instagram iOS and Android users can now start video chats in Direct, with one person or a group of people, by...
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Donald Glover Narrates This Simple, Illustrated PSA About Sexual Harassment for Time’s Up
If you're still on the fence about what sexual harassment in the workplace looks like (or sounds like), let Donald Glover break it down for you. The multi-talented Glover has lent his voice to an animated PSA, directed by Rashida Jones, for the Time's Up Legal Defense Fund. The PSA is targeted at those who...
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Intel’s Fleet of Drones Is Back. This Time, They’re Celebrating Pride
With 300 drones, Intel lit up the sky to celebrate Pride month and to also show an ode to one of its LGBTQ employees. Intel's infamous drone light shows, which have taken over skies for the Super Bowl, the Winter Olympics and music festivals, finally did one for Pride. The celebration, which took place above...
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