Are you the publisher? Claim or contact us about this channel


Embed this content in your HTML

Search

Report adult content:

click to rate:

Account: (login)

More Channels


Channel Catalog


Channel Description:

Breaking News in Advertising, Media and Technology

older | 1 | .... | 309 | 310 | (Page 311) | 312 | 313 | .... | 369 | newer

    0 0

    Citi Bike, a bicycle-sharing network ubiquitous in New York, is getting a new owner. Lyft, the ride-hailing company originally known for its pink mustaches, announced it's acquiring Motivate, the parent company of Citi Bike and other bike-sharing networks. The deal, announced today, gives Lyft access to Motivate's technology, business operations and existing city contracts even...

    0 0

    Today, Interpublic Group confirmed rumors that it will pay more than $2 billion to acquire Acxiom, an Arkansas database marketing company that collects and distributes information drawn from an estimated 2.2 billion consumers around the world. The holding company believes that this acquisition will help clients better target their ads while relying less exclusively on...

    0 0

    It's one thing to find your target audience at (what some might call) a niche event like a music festival that can draw attendance numbers of 50,000-plus for some of the more popular events (like Life Is Beautiful or Stagecoach). Toyota has always wanted to connect with younger consumers through music and festivals but wanted...

    0 0

    Full Frontal With Samantha Bee is on hiatus for a couple weeks and won't be airing a new episode on Wednesday because of the July 4 holiday, but the TBS show still found a way to weigh in on Independence Day this week. In a new Medium post, the show offers tips to America about...

    0 0

    Blue Apron, the service best known for delivering ready to prepare meals, recently announced a partnership with 20th Century Fox property Bob's Burgers that is almost too gouda to believe. They will be including three burger recipes from Bob's Burgers, the Emmy Award-winning animated series on Fox, uniquely designed by Chef Alvin Cailan of famed...

    0 0

    The themes that emerged from this year's Cannes Lions festival were wide-ranging. Publicis' (sort of) departure from the 2018 event made the rounds, in addition to Martin Sorrell's reemergence. Consultancies versus holding companies was another hot topic that shows the tension that continues to build. As for the work, there was a swing back to...

    0 0

    Facebook is beefing up its artificial intelligence team as its war on fake news continues. The social network announced Tuesday that it's hiring the team behind UK startup Bloomsbury AI to improve its ability to comprehend and learn from ordinary language on its platform. Bloomsbury currently runs a web service called Cape that can understand...

    0 0

    Who needs fireworks when you have drones? To celebrate Independence Day--and show off its own technology in the process--Intel is planning a drone-powered light show tomorrow night in northern California. The stunt, set to take place in collaboration with Travis Air Force Base, will replace the base's usual display of fireworks. Intel said the performance...

    0 0

    It's the subject of great debate: How involved should brands be in the political zeitgeist? Undoubtedly, overtly political moves tend to galvanize the masses and can hurt, or alternatively help, a brand. At a time--and in a political climate--when social networks may be attempting to fan some of the flames, Walmart has made a very...

    0 0

    In response to a rise of xenophobia and anti-immigrant sentiment in the age of the Trump administration, Los Angeles agency Dailey decided to launch a campaign promoting diversity. At the 2016 Republican National Convention, Rep. Steve King (R-Iowa) responded to an MSNBC panel question about the GOP's identity crisis by asking, "I mean, I'd ask...

    0 0

    Wimbledon, one of the most prestigious, posh and iconic sports tournaments, has positioned itself as one of the most heavily attended events where fans and celebrities from around the world gather to watch the iconic two-week tournament in London. But what about the people behind the tournament? Supported by the All England Lawn Tennis and...

    0 0

    MGM's widely praised Universal Love, created by McCann New York, where top music artists re-imagined classic love songs as same-sex tunes, took to the road in the form of a special karaoke night in New York. Honoring the LGBTQ community in the first-ever Stonewall Day on June 28, the project took to the stage of...

    0 0

    Ever since Emily Weiss announced that her cult-status beauty blog, Into the Gloss, was expanding out of editorial and into product development with a skincare brand called Glossier, the concepts of "customer-centricity" and "brand community" have evolved from marketing buzzwords into a standalone business strategy. Today, the disruptive beauty brand has yet to launch a...

    0 0

    It's nearly impossible to visit any social platform today and not be exposed to some sort of video content. Online media guru and LinkedIn superstar Gary Vaynerchuk posts his inspirational missives nearly exclusively via video. My Twitter feed is filled with images and videos. Every Facebook and Instagram ad I'm exposed to is powered by...

    0 0

    Before I can turn the ignition key in my car, I need to complete one critical task. I affix my smartphone to the top of the dash, plug it in and render the car's god-awful native interface invisible, safely covered up by my beloved iPhone X. Sound familiar? You're not alone. With the exception of...

    0 0

    Earlier this year, Facebook began rolling out an Archive feature for Facebook Stories, which automatically saves the posts a user shares to their Stories after they disappear (Stories posts disappear after 24 hours). But what if you don't want your posts to be archived? Our guide will show you how to stop this from happening....

    0 0

    Squarespace and Gimlet Creative asked users to submit their ideas for their own podcast series and the response has been overwhelming. In the three weeks the contest was open for submissions, more than 5,000 entries poured in. Squarespace, an online publishing platform, and Gimlet Creative, the team that oversees branded podcasts, will produce its own,...

    0 0

    Last year, U.K. stars like Gordon Ramsay, Thandie Newton, Rowan Atkinson and Ian McKellen suffered through a British Airways flight safety video under the idiotic direction of Chabuddy G. Now the fictional filmmaker--a character from BBC Three' mockumentary sitcom People Just Do Nothing--is back to harass a new group of top talents, including Sir Michael...

    0 0

    Perhaps the only thing worse than being stuck in the office during the summer is having to hear about your coworkers' trips to far-flung destinations. Burger King sympathizes and wants to help ease this tension a bit. The brand's Belgian operation and agency Buzzman have collaborated on a digital campaign, Whopper Out of Office, this...

    0 0

    If the Oscars, Grammys and Golden Globes want to prevent more ratings drops next year, perhaps they should add some fireworks. Macy's 4th of July Fireworks Spectacular, NBC's annual two-hour Independence Day telecast, averaged 7.5 million viewers last night, a 17 percent increase from last year's audience of 6.4 million. That makes it the most-watched...

older | 1 | .... | 309 | 310 | (Page 311) | 312 | 313 | .... | 369 | newer