Citi Bike, a bicycle-sharing network ubiquitous in New York, is getting a new owner. Lyft, the ride-hailing company originally known for its pink mustaches, announced it's acquiring Motivate, the parent company of Citi Bike and other bike-sharing networks. The deal, announced today, gives Lyft access to Motivate's technology, business operations and existing city contracts even...
Lyft Acquires Citi Bike’s Parent Company Motivate to Enter the Bike-Sharing Market
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IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom
Today, Interpublic Group confirmed rumors that it will pay more than $2 billion to acquire Acxiom, an Arkansas database marketing company that collects and distributes information drawn from an estimated 2.2 billion consumers around the world. The holding company believes that this acquisition will help clients better target their ads while relying less exclusively on...
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How Toyota’s Investment in Music Festivals Continues to Pay Off
It's one thing to find your target audience at (what some might call) a niche event like a music festival that can draw attendance numbers of 50,000-plus for some of the more popular events (like Life Is Beautiful or Stagecoach). Toyota has always wanted to connect with younger consumers through music and festivals but wanted...
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Samantha Bee’s Full Frontal Tells the US How to ‘Age Gracefully’ on Its Birthday
Full Frontal With Samantha Bee is on hiatus for a couple weeks and won't be airing a new episode on Wednesday because of the July 4 holiday, but the TBS show still found a way to weigh in on Independence Day this week. In a new Medium post, the show offers tips to America about...
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This Blue Apron Hookup With Bob’s Burgers Is Just Too Gouda
Blue Apron, the service best known for delivering ready to prepare meals, recently announced a partnership with 20th Century Fox property Bob's Burgers that is almost too gouda to believe. They will be including three burger recipes from Bob's Burgers, the Emmy Award-winning animated series on Fox, uniquely designed by Chef Alvin Cailan of famed...
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Could These Be the Themes That Emerge at Next Year’s Cannes Lions?
The themes that emerged from this year's Cannes Lions festival were wide-ranging. Publicis' (sort of) departure from the 2018 event made the rounds, in addition to Martin Sorrell's reemergence. Consultancies versus holding companies was another hot topic that shows the tension that continues to build. As for the work, there was a swing back to...
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Facebook Hires Team Behind AI Startup in Battle Against Fake News
Facebook is beefing up its artificial intelligence team as its war on fake news continues. The social network announced Tuesday that it's hiring the team behind UK startup Bloomsbury AI to improve its ability to comprehend and learn from ordinary language on its platform. Bloomsbury currently runs a web service called Cape that can understand...
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Intel Will Fly a Fleet of Drones in California to Celebrate July 4th
Who needs fireworks when you have drones? To celebrate Independence Day--and show off its own technology in the process--Intel is planning a drone-powered light show tomorrow night in northern California. The stunt, set to take place in collaboration with Travis Air Force Base, will replace the base's usual display of fireworks. Intel said the performance...
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Walmart Accidentally Goes Political With Its ‘Impeach 45’ Clothing Line
It's the subject of great debate: How involved should brands be in the political zeitgeist? Undoubtedly, overtly political moves tend to galvanize the masses and can hurt, or alternatively help, a brand. At a time--and in a political climate--when social networks may be attempting to fan some of the flames, Walmart has made a very...
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Dailey Answers the Question, ‘What Have Minorities Done for America, Anyway?’
In response to a rise of xenophobia and anti-immigrant sentiment in the age of the Trump administration, Los Angeles agency Dailey decided to launch a campaign promoting diversity. At the 2016 Republican National Convention, Rep. Steve King (R-Iowa) responded to an MSNBC panel question about the GOP's identity crisis by asking, "I mean, I'd ask...
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This Photo Campaign Captures the Beautiful Calm Before the Wimbledon Storm for Its 150th Anniversary
Wimbledon, one of the most prestigious, posh and iconic sports tournaments, has positioned itself as one of the most heavily attended events where fans and celebrities from around the world gather to watch the iconic two-week tournament in London. But what about the people behind the tournament? Supported by the All England Lawn Tennis and...
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See How MGM’s Universal Love Made an Impact During Stonewall Day
MGM's widely praised Universal Love, created by McCann New York, where top music artists re-imagined classic love songs as same-sex tunes, took to the road in the form of a special karaoke night in New York. Honoring the LGBTQ community in the first-ever Stonewall Day on June 28, the project took to the stage of...
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I’m Just Here for the Comments
Ever since Emily Weiss announced that her cult-status beauty blog, Into the Gloss, was expanding out of editorial and into product development with a skincare brand called Glossier, the concepts of "customer-centricity" and "brand community" have evolved from marketing buzzwords into a standalone business strategy. Today, the disruptive beauty brand has yet to launch a...
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5 Tips for Delivering Deeper Consumer Connections via Video
It's nearly impossible to visit any social platform today and not be exposed to some sort of video content. Online media guru and LinkedIn superstar Gary Vaynerchuk posts his inspirational missives nearly exclusively via video. My Twitter feed is filled with images and videos. Every Facebook and Instagram ad I'm exposed to is powered by...
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It’s Time for the Auto Industry to Get on the Same Level as Other Brands
Before I can turn the ignition key in my car, I need to complete one critical task. I affix my smartphone to the top of the dash, plug it in and render the car's god-awful native interface invisible, safely covered up by my beloved iPhone X. Sound familiar? You're not alone. With the exception of...
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Facebook: Here’s How to Stop Your Stories Posts From Being Archived
Earlier this year, Facebook began rolling out an Archive feature for Facebook Stories, which automatically saves the posts a user shares to their Stories after they disappear (Stories posts disappear after 24 hours). But what if you don't want your posts to be archived? Our guide will show you how to stop this from happening....
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More Than 5,000 People Entered Gimlet and Squarespace’s Contest to Host a Podcast
Squarespace and Gimlet Creative asked users to submit their ideas for their own podcast series and the response has been overwhelming. In the three weeks the contest was open for submissions, more than 5,000 entries poured in. Squarespace, an online publishing platform, and Gimlet Creative, the team that oversees branded podcasts, will produce its own,...
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Britain’s Most Masterful Actors Endure Endless Annoyance for British Airways’ New Safety Video
Last year, U.K. stars like Gordon Ramsay, Thandie Newton, Rowan Atkinson and Ian McKellen suffered through a British Airways flight safety video under the idiotic direction of Chabuddy G. Now the fictional filmmaker--a character from BBC Three' mockumentary sitcom People Just Do Nothing--is back to harass a new group of top talents, including Sir Michael...
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Burger King’s Summer Out-of-Office Lets You Give Free Whoppers to Poor Bastards Stuck at Work
Perhaps the only thing worse than being stuck in the office during the summer is having to hear about your coworkers' trips to far-flung destinations. Burger King sympathizes and wants to help ease this tension a bit. The brand's Belgian operation and agency Buzzman have collaborated on a digital campaign, Whopper Out of Office, this...
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NBC and Macy’s July 4 Fireworks Special Is One of the Few Annual Live Events to Add Viewers
If the Oscars, Grammys and Golden Globes want to prevent more ratings drops next year, perhaps they should add some fireworks. Macy's 4th of July Fireworks Spectacular, NBC's annual two-hour Independence Day telecast, averaged 7.5 million viewers last night, a 17 percent increase from last year's audience of 6.4 million. That makes it the most-watched...
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