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Breaking News in Advertising, Media and Technology

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    A decade ago, long before the Internet of Things was an industry buzzword, Reliant, a Texas-based energy company owned by NRG, began installing smart meters in homes across central and eastern Texas to read energy consumption per house more than once a month. First was a weekly email to prevent "sticker shock" by showing a...

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    A long time ago, in a galaxy far away, finding a single Star Wars T-shirt for women was harder to find than Luke Skywalker. Women and girls who loved the franchise instead settled for a small men's shirt, a predicament that voice actress for Star Wars: The Clone Wars Ashley Eckstein was fed up with....

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    At the Cannes Lions Festival of Creativity in June, Unilever CMO Keith Weed, a leader in the ad industry's attempts to tackle a fragmented and opaque ad environment, gave brands a warning: lose trust and risk it all. "Trust is everything for a brand," Weed said. A brand without trust, he added, is simply a...

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    Savvy marketers know that while having a high-quality product is important, it's not the only aspect a brand needs to be successful. Brands now have access to more data than ever before, which is exactly why it's important they benchmark their digital performance against rivals. In the 2018 Digital Analytics Benchmark report, internet marketing service...

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    In an era of constant behavioral transformation, increasing marketing complexity and absurd political theater, tapping into the wisdom of the crowd can often help to provide a calming source of inspiration for even the most progressive brand marketers. Leveraging the real-world insights, best practices and missteps of the world's most successful brands can certainly help...

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    Believe it or not, Amazon did not invent the mid-July sale. Instead, in 2015, it branded its midyear sale as Prime Day and created its own retail holiday. But summer is a notoriously slow period for retail, as consumers invest more in experiences like vacations than physical goods. And that's why retailers have long used...

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    In an era when influencers can rack up a quarter of their annual income during Nordstrom's anniversary sale, it was only a matter of time before a company introduced a way to sell the fashionista styles of consumers' favorite Instagram stars. Meet Choosy: an on-demand shopping company, which aims to create Instagram-influenced-inspired looks each week....

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    Michael Valor, founder of Raleigh-Durham, N.C.-based digital agency Valor Media, issued a series of apologies on social media following reports about a tweet that his shop posted to promote client Z-Burger over the weekend. The tweet in question featured an image from a video released by Isis in 2014 that depicted American journalist James Foley...

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    In select locations across the country, it just got a lot easier to shop for groceries. Walmart has extended its grocery delivery partnership with logistics company Postmates to serve San Diego and the greater Los Angeles area, as well as locations in New York and Florida. Postmates delivers groceries for Walmart in five additional markets:...

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    Those coddled actors, making millions of dollars in front of a green screen. And what about the ones who make their stunt people do all of the hard work? But you might feel a bit more respect after watching Tom Cruise in a new piece of 360-degree content from Omnivirt promoting Mission: Impossible - Fallout....

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    When Jasmin Rubinovitz isn't at work, you might find her playing with mud. Rubinovitz spent her undergraduate years studying computer science and ceramic design. There, she came to an epiphany--the different disciplines balance each other out beautifully. Computer science is relatively new, exact and technical. Ceramics, an ancient, imperfect art form, reminds Rubinovitz to remain...

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    Retail is evolving rapidly, and so are the services cropping up to help brands and advertising agencies improve their digital sales efforts. Enter Ignite: eCommerce, where Adweek gathered executives on both sides of that equation to vet the next generation of solutions. Tech companies like Nomad and Mobile Agent had a chance to pitch brands...

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    For nearly three decades, Peterson Milla Hooks (PMH), the agency behind Target's iconic bull's-eye, has worked with blue-chip retailers such as Gap, JCPenney and Sephora. Today, it counts Kohl's and Estee Lauder among its clients, recently creating a humor-filled campaign to promote the beauty brand's partnership with Google Home. Headquartered in the Twin Cities, PMH...

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    Fox News Channel's multimillion dollar investment in a new newsroom and studio space is about more than a modernization of its news operation. "It was a fresh start," said Warren Vandeveer, svp of technical operations and engineering, who is overseeing the multiphase project. The revamp comes after two years of serious internal challenges including lawsuits...

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    Omnicom's global brand consultancy, Interbrand, announced today the promotions of Rebecca Robins and Georgina Collins in two newly-created roles: chief learning and culture officer and global chief talent officer, respectively. Both executives will be based out of Interbrand's London office. Collins previously served as Interbrand's executive director of human resources for the Europe, Middle East,...

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    Did you take a trip to the International House of Burgers in June? Brands and users alike roasted IHOP for its social media play (temporarily changing its name to IHOb to promote its new burger line), but the joke was on them--for a minute, IHOP became the biggest name on the web. How? Because the...

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    Troy Young was named president of Hearst Magazines today after leading the company's digital team for years, during which he unified the print and digital titles. Young had been president of Hearst Magazines Digital Media since 2013. Since then, he developed MediaOS (a content management system used across Hearst) and grew audiences and revenue for...

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    At the Game Developers Conference in March, Facebook revealed its new Games SDK for PC game development. Part of the software-development kit is a feature called in-stream rewards, which allows developers to give viewers free in-game rewards for watching livestreams on Facebook. Now, popular video game developer Rockstar Games teamed up with Facebook to use...

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    About 10,000 articles will tell you what clients need from their agencies. Trust. Flexibility. Creativity. Innovation. Thought leadership. Value. Focused expertise. Strategic insight. Agility. Seamless communications. 24/7/365 responsiveness. Security. Data mastery. I keep waiting for the day a client asks me if I can get a man to the moon. I'm kidding--these are all valid...

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