Understatement of the year: People are upset with Facebook. From the way they've handled data and privacy to fake news to changing algorithms, it has been a tough year for the social network. However true that may be, though, Facebook is still the most widely used social media platform by a longshot. That raises the...
Pros and Cons Behind the New Social Networks That Are Attempting to Pick Up Facebook’s Slack
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Twitter Is Tightening Up Developers’ Access to Its APIs
Twitter is taking steps to clean up its image and avoid its own version of the Cambridge Analytica data scandal, announcing that it removed more than 143,000 applications that violated its policies between April and June, and that it implemented a new process for developers requesting access to its application-programming interfaces. Manager, trust and safety...
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How NYT’s The Daily Grew to 5 Million Monthly Listeners and Became a Breakout Star
After launching its daily news audio show, The Daily, about a year and a half ago, The New York Times started its first marketing campaign to garner more listeners. Hosted by NYT reporter Michael Barbaro, The Daily spends about 20 minutes tackling a particular topic that might lead the news conversation of the day. The...
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HBO Is Finally Making a Movie That Will Wrap Up Deadwood
Twelve years after it last aired, Deadwood is getting ready to return to HBO. Casey Bloys, the network's president of programming, said at the Television Critics Association's summer press tour that HBO has officially greenlit a movie which will wrap up the Deadwood story. Production on the movie will begin in October, and Bloys is...
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What the MediaMonks Bidding War Revealed About the Evolution of the Holding Company Model
Earlier this month, Martin Sorrell officially outbid his former holding company, WPP, to acquire digital production company MediaMonks for an estimated $350 million. In a statement, Sorrell hinted at his future strategy by saying the acquisition "represents a significant step in building a new age, new era, digital agency platform for clients." Within the global...
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NBCUniversal Finishes Its $6 Billion-Plus Upfront With 5% Volume Increases
The more things change for NBCUniversal, the more they stay the same. While owner Comcast was busy playing high-stakes poker with Disney, with 21st Century Fox as the jackpot, the company stayed focused on its upfront negotiations, and once again crossed the finish line with the biggest haul of any media group: more than $6...
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A-B In-Bev Shakes Up Its Leadership Structure With New Global CMO
Anheuser Busch In-Bev is reorganizing its leadership team. The company has tapped a new global CMO, Pedro Earp, who will assume the role from Miguel Patricio, who will now serve as the company's chief of special global projects. Earp, currently chief disruptive growth officer, will now not only be the company's global CMO but he...
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LinkedIn: Here’s How to Name an Existing Group Conversation
Did you know LinkedIn allows you to name your group conversations? For instance, if you have multiple conversations containing your coworkers, you may wish to name these conversations to keep track of each one's topic. You have the option to name a group conversation when you first create it, and you can also name existing...
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How Consultancies Can Avoid Devaluing Themselves When Entering Into Programmatic Ad Buying
The cost for strategic management consulting is much higher than the cost of media buying at typical agencies. So, why then, would a management consulting firm like Accenture want to move "down-market" into programmatic ad buying to play in a lower-cost arena and potentially devalue their brand? One possible reason might be that this move...
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How a Small Agency Landed Annie Leibovitz to Shoot Its Newest Ad Campaign
It was obvious to the partners at Grace Creative that legendary photographer Annie Leibovitz would be the perfect person to shoot a new campaign for their client, a San Diego-area luxury retreat called Golden Door. But a boutique agency actually landing one of the photo industry's biggest names for an under-the-radar regional brand? That was...
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It’s Time to Ditch the Isolating Single Women Stereotypes and Expand Marketing Efforts to Include Them
"And as her birthdays crept gradually toward that tragic 30-mark, marriage seemed farther from her life than ever. She was often a bridesmaid, but never a bride." Out of context, this reads like a coming-of-age tale for a doomed Jane Austen character. It continues, "That's the insidious thing about halitosis (unpleasant breath). You, yourself, rarely...
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Facebook’s David Baser on Why Users Should Still Share Their Data With Other Apps
Facebook announced last week that it joined the Data Transfer Project--along with Twitter, Google and Microsoft--to help establish a common standard for the transfer of personal data between online services, but with the social network under fire due to the Cambridge Analytica scandal and other privacy hiccups, director of product management David Baser addressed the...
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How Brands Can Entice Consumers Visually and Avoid the Minimalist Packaging Trap
There's a pervasive scourge of minimalism threatening consumer brands. You've seen them. You may buy them. You may even love them. Those brands that strip away all "unnecessary" packaging graphics and messaging in service of an unvarnished, anti-branding, ingredients-first message. There are myriad examples, but some of the better-known purveyors of the minimalist approach include...
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Prince Harry Stars in Inspiring, Poetic Spot for the Invictus Games
A royal endorsement is a rare--rather, nearly impossible--get. But the Invictus Games is not your average brand. Prince Harry (now the Duke of Sussex) spearheaded the creation of the Paralympic-style games for wounded veterans in 2014, with the inaugural event in London. Since then, the Invictus Games have traveled across the globe, to Orlando in...
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3 Questions to Ask Before Launching a Social Impact Initiative
Brands and businesses are facing increasing pressure from consumers to deliver not just good products and services, but social good as well. Gen Z, in particular, wants brands to place social change at the core of their business. In a recent survey, 76 percent of young people said they have purchased or would consider purchasing...
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It’s Time to Kill the Traditional Brief and Foster a Deeper Partnership Between Client and Agency
Dear marketers, Consider this your open invitation to engage with agencies that don't work to the brief. We've changed. Now it's your turn. The briefing process is as old as the advertising industry itself-- and the typical brief is a holdover from a bygone era where you, CMO, were the expert in what you needed....
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LinkedIn: Here’s How to Add Someone to a Conversation
Did you know LinkedIn allows you to add additional users to existing conversations? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn application on iOS. Step 1: Tap the Messages icon at the bottom of the screen to go to your message inbox. Step 2: Tap the...
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Disney and Fox Shareholders Vote to Approve $71.3 Billion Merger
The Walt Disney Company's $71.3 billion bid for 21st Century Fox was approved by shareholders from both companies this morning, clearing one of the biggest obstacles remaining to complete the mega-merger. Comcast dropped out of the bidding last week, and one month ago, the Justice Department approved the Disney-Fox merger. However, the deal still needs...
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Ad Agency Execs React to Facebook’s Historic Stock Price Plunge
Facebook shares closed at $217.50 apiece Wednesday, prior to the company's release of its second-quarter 2018 earnings. And those earnings were seemingly brimming with good news: Revenue was up 42 percent year-over-year, net income rose 31 percent and both daily and monthly users climbed 11 percent over the same time period. So why did Facebook's...
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How Marketing for a Startup Versus an Agency Overlaps and Differs
So, you're considering taking on a marketing leadership role, perhaps as a chief marketing officer. You see two potential paths: rising the ladder at an agency or taking on a startup job. Each route has its peaks and pitfalls, and as someone who has held both kinds of roles, here is what both are really...
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