It's been 10 months since Hurricane Maria devastated Puerto Rico, and while the island has slowly started to get back on its feet, it continues to face a dearth of much-needed tourism. Enter Elena Knox and Alyssa Georg of Droga5, who realized they could use their influence to help spur a revitalization campaign, and thus...
How 2 Creatives Are Trying to Boost Puerto Rico’s Tourism After Hurricane Maria
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Buckle Up. This Short Film From a Financial Tech Startup Is Part Black Mirror, Part ‘They Live’
Bank ads love to talk about your dreams. A bucolic retirement, an Ivy League education for your kids, that five-bedroom home with the "Sold" sign in the yard. But a new long-form ad--or branded short film, more accurately--from Canadian financial tech startup Koho positions banks not as the enablers of your best life but rather...
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Twitter Denies President Trump’s Accusation of Shadow Banning Republicans
Twitter responded to a tweet from President Donald Trump in which he accused the social network of "shadow banning" prominent Republicans. Twitter "SHADOW BANNING" prominent Republicans. Not good. We will look into this discriminatory and illegal practice at once! Many complaints. -- Donald J. Trump (@realDonaldTrump) July 26, 2018 General counsel Vijaya Gadde and head...
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Paul Buccieri Tapped to Succeed Nancy Dubuc as A+E Networks President
Three months after president and CEO Nancy Dubuc left the company for Vice Media, A+E Networks has settled on her successor. The company has tapped Paul Buccieri as president of A+E Networks Group. Buccieri, who has been president of the company's in-house A+E Studios since 2016, had been a frontrunner for the job since Dubuc...
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Havas Germany Made Trees ‘Scream’ to Fend Off Illegal Loggers
Some of the last European primeval forests in Romania are being illegally depleted every day, and Havas Germany has had enough. The agency has launched an initiative to raise awareness not only that these forests being destroyed, but also to inform people that they still exist in the first place. The devices affixed to the...
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Facebook Launched a Pre-Emptive Strike Prior to Brazil’s General Election
General elections are coming up in Brazil in October, and Facebook detailed some steps it is taking to ensure that the social network is not used to compromise those votes. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that the social network recently took down a network of 196 pages and 87...
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Viacom Purchases AwesomenessTV in Bid to Expand Portfolio
Viacom has just purchased multichannel network AwesomenessTV, which reaches a purported 158 million subscribers and boasts 300 million monthly views, in another recent move to expand its portfolio. The network sale was valued at a reported $25 million, though Viacom declined to comment on the exact terms of the deal. AwesomenessTV, a Gen-Z audience-targeted media...
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LinkedIn Added a Voice Messaging Feature
LinkedIn users who prefer saying it over typing it can now do so with voice messaging on the professional network. The feature is currently rolling out on LinkedIn's iOS and Android applications, with full availability expected in the next few weeks, and voice messages can be received on mobile and web. Senior product manager Zack...
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How YouTube Red Successfully Rebranded After Years of Sounding Like a Porn Site
Ever since YouTube launched its subscription streaming service, YouTube Red, in fall 2015, the platform's name has been the subject of a slew of jokes making light of its similarity to porn sites like RedTube. That's no longer a problem for the outlet, which rebranded as YouTube Premium in May, shortly after debuting its biggest...
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Facebook Acquired Email Startup Redkix for Workplace by Facebook
Facebook's latest acquisition was completed with an eye toward its Workplace by Facebook enterprise offering, as email startup Redkix was scooped up by the social network. Redkix combined email, messaging and calendar features in a single application, but that app will be shuttered following its acquisition by Facebook. Facebook said Redkix employees including co-founders and...
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Facebook Will No Longer Allow Exclusion of Certain Groups Via Its Ad Targeting Tools
Facebook signed a legally binding agreement earlier this week with the office of Washington Attorney General Bob Ferguson in which it agreed to ensure that third-party advertisers cannot exclude ethnic and religious minorities, immigrants, LGBTQ individuals and other protected groups from seeing their ads, and to implement those policy changes within 90 days. However, not...
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Domino’s Is Bringing Its Pizzas Into Augmented Reality With a National Snapchat Campaign
Domino's is turning its pizza boxes--and the pizzas that go inside them--into an augmented reality campaign. This weekend, the pizza chain will begin running a national ad campaign that lets Snapchat users play with the platform's new "shoppable AR" lens. The feature, which will be available on Saturday, lets users tap a button within Snapchat...
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Twitter Is Taking the Pitch for the 2018 MLS All-Star Game, MLS Homegrown Game
Twitter is lacing up its cleats for the 2018 Major League Soccer All-Star Game Presented by Target, which will take place at Mercedes-Benz Stadium in Atlanta Aug. 1. Hashtag-triggered emoji were created for both the All-Star Game and the MLS Homegrown Game, a showcase of young talent from the league's youth development system, in which...
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CBS Ad Sales Chief ‘Fully’ Supports Les Moonves After Sexual Harassment Allegations
Hours after the New Yorker published its explosive story in which six women accused CBS Corp. chairman and CEO Leslie Moonves of sexual harassment and intimidation, one of CBS' top female execs said that she was "fully" in her boss' corner. Jo Ann Ross, the company's ad sales chief and a 25-year CBS sales veteran,...
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Amazon Studios New Chief Says Prime Video’s User Interface is About to Get a Big Upgrade
After five months as the new head of Amazon Studios, Jennifer Salke unveiled her strategy for the streaming service--and promised that Prime Video's often-frustrating user interface is about to get a major upgrade. Unlike competitors like Netflix, which are trying to pump out as much content as possible, "you won't see some giant volume play,"...
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Matthew Weiner’s Mad Men Followup For Amazon Gets a Teaser and Premiere Date
Amazon capped its appearance at the Television Critics Association's summer press tour in Los Angeles by releasing the first teaser and announcing a premiere date for The Romanoffs, which is Matthew Weiner's first TV series since Mad Men ended in 2015. The teaser, which lists part of the impressive cast from Weiner's new show but...
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Tommy Hilfiger Created a Rewards System for People Who Wear the Brand’s Clothing
Taking a cue from Pok?mon Go, Tommy Hilfiger is introducing a new rewards system in which customers can earn points for wearing its clothes at specific locations. The new line of smart clothing, Tommy Jeans XPLORE, features clothing items that contain an embedded Awear Solutions' Bluetooth low-energy smart chip. When paired with the company's XPLORE...
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Twitter Will Tighten Up Enforcement of Guidelines on Chats During Live Videos
Twitter is taking steps to ensure safety in chats during live videos on the social network and its Periscope application. Twitter said in a blog post that its Periscope Community Guidelines apply to live videos on both platforms. People on Twitter and Periscope can already report and vote on chats that they feel are abusive,...
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4 Ways Data Can Influence Consumers Along Their Buying Journey
U.S. car sales are estimated to reach 16 million this year. Original equipment manufacturers (OEMs) are doubling down on new designs, technology innovations and differentiating services to boost sales and win back customers. From reviews and ratings sites to social media to the ability to virtually build and test drive a car, consumers have several...
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LinkedIn: Here’s How to Delete a Conversation
Did you know LinkedIn allows you to delete conversations from your inbox? Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn application on iOS. Also note, if you want to remove a conversation from your inbox without permanently deleting it, you can archive it instead. Step 1: Tap...
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