Today Adweek parent company Beringer Capital announces that Adam Greco will join the firm as an analytics advisor to its Digital Experience Fund. The Digital Experience Fund, which includes Adweek, Brandweek, Mediaweek, iCi DIGITAL, Blue Acorn, BrandShop and Hypergiant, serves leading and aspiring brands by investing across commerce, digital experience, artificial intelligence and media. Adam...
Adam Greco Joins Beringer Capital as Analytics Advisior to Digital Experience Fund
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Samsung and Publicis Expand Partnership as Leo Burnett Takes Over Global Creative TV Duties
Samsung has awarded more work to Publicis Groupe, expanding its existing partnership with the holding company, by naming Leo Burnett lead agency solution for its global visual display business (meaning TVs) following a review. Leo Burnett said in a statement that Publicis-owned Starcom will provide media planning and buying "expertise" on the business as Samsung's...
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Sony Crackle Keeps ‘Chugging Along’ While Looking for a Potential Partner
Sony Crackle has a new name--formerly known as Crackle before its rebrand--and now the free, ad-supported streaming service is looking to bring on a potential partner that could help it become more competitive in the burgeoning OTT marketplace. But as the process kicked off last week, it's business as usual at Sony Crackle. "It's really...
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Under Armour Parts With Adrienne Lofton, SVP, Global Head of Brand Management
Under Armour has parted ways with Adrienne Lofton, svp, global brand management, a spokesperson confirmed today. She was the organization's most senior marketing executive. The apparel company reportedly announced the news in a memo that went out to all staff this morning. The reasons for Lofton's departure are unclear at this time, though one party...
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To Celebrate 50 Years of the Big Mac, McDonald’s Debuts Its Own ‘Currency’
Brands using blockchain or its own form of cryptocurrency is definitely a thing now. Predictably, technology companies like Microsoft use it to significant effect, yet puzzlingly, other brands have jumped on the bandwagon. AB InBev put beer on the blockchain this summer--and Oscar Meyer's bacon-based currency and Burger King's Whoppercoin in Russia stand out as...
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Twitter Is Going the Academic Route to Measure Its Public Conversation Health Efforts
Twitter revealed the winners of the request for proposals it issued in March to devise ways to measure the overall health of public conversation on its network. The social network said in March that nonprofit research organization Cortico developed four indicators to measure conversational health--shared attention, shared reality, variety of opinion and receptivity--and it was...
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This Band of Babies Really Rocks Out for German Supermarket Chain
The Evian babies may be gone forever (fingers crossed), but if you just can't get enough of motion-capture infants doing grown-up stuff in commercials, German discount store Netto has the campaign for you. Are you ready to rock!? If so, give it up for ... a bunch of babies. Dressed up like a band. Strumming...
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Facebook Made Another Round of Changes to Its Video Ad Metrics
Facebook announced some changes to the metrics that are available to brands using its video ads. Noting that people have the ability to rewind and rewatch parts of video ads on Facebook--an option not available in most pre-roll or mid-roll ads on other platforms--the social network is tweaking its metrics such as three-second video views...
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How to Break Free From the Confines of a Creative Rut
"Creativity is just connecting things," Steve Jobs famously said. While it's true the best creative ideas can be generated out of something you've already seen and connecting those pre-existing experiences to come up with something new, it's not always that simple. We're creatures of habit and often get stuck in the familiar, which can lead...
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IPG Mediabrands Hires Former Omnicom Executive As Magna’s First Global President
IPG Mediabrands has appointed Andy Zonfrillo, the onetime global head of trading at Omnicom Media Group, in the newly-created role of global president at Magna, the agency network's intelligence, investment and innovation unit. He will be based in London. In the top role, IPG Mediabrands said in a statement that Zonfrillo will be responsible for...
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LinkedIn: Here’s How to Delete a Comment You’ve Posted
Did you know that LinkedIn allows you to delete the comments you've made on other users' posts? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn application on iOS. Step 1: Tap the three dots in the top-right corner of the comment you wish to delete. Step...
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How Google Home Is Improving Its Marketing to Close the Gap on Amazon
This year, more than 35 million Americans will use a voice-activated assistant device at least once a month. According to eMarketer, that's up nearly 130 percent since 2017. Amazon and its Echo line of smart speakers commands more than 70 percent of the voice market, while Google Home trails at approximately 24 percent. As it...
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DJ Khaled Stunned by His Son’s Business Acumen in Wonderfully Weird Apple Music Spot
Hollywood loves a talking baby--whether that's with a fantastically strange tale of corporate greed (see: Boss Baby) or a surprisingly poignant account of babies speaking long before babies should actually speak (see: the Look Who's Talking franchise)--so it was really only a matter of time until someone created a narrative featuring a real famous baby...
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How a Focus on Innovative Performance Can Sync Media and Creativity
Is our creative investment really paying off? That's a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most shy away from looking because it seems so much easier to pressure media into delivering more audience at a lower cost per thousand (CPM) and say you raised your return on...
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This Beer Company Wants Your Resume to Whip Around a Nascar Track at 200 MPH
It's not easy out there for a recent college grad. In addition to facing a mountain of student loan debt, there's the added stress of landing the first job amid a crowded field of applicants. AB InBev's low cost, American light lager brand Natural Light is doing its part to help reduce that stress--an, ahem,...
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What Brands Can Learn From the NFL’s Missteps With Its Anthem Policy
With the NFL preseason starting up, some of us are debating whether football will continue as our country's favorite sport. In May, the NFL officially came out against players' national anthem protests, mandating fines for teams whose players kneel on the field. Only two months later, the league put a freeze on the policy. The...
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FCB Expands Branded Entertainment Offering to U.S.
FCB&FiRe, the branded content offering created by the alliance of FCB and FiRe Advertainment in Latin America earlier this year, is expanding to the U.S. with offices in Austin and Miami and a new partnership with Sergio Alcocer and his agency Rest of the World. Alcocer launched multicultural agency Rest of the World at the...
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Flight Canceled: Facebook Isn’t Rolling Out an Airplane Reaction
The airplane Reaction that has recently been spotted on Facebook--even spawning a Reddit thread--has been grounded. .@Facebook has released its previously hidden plane ? reaction button and it's confusing everyone! ???????? pic.twitter.com/TuzmuHEJ7P -- Matt Navarra (@MattNavarra) July 31, 2018 A Facebook spokesperson said the airplane Reaction will not roll out publicly, and it was not...
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How Did Facebook Lose Its Way? A New PBS Documentary Has Some Ideas
The hits just keep on coming for Facebook. Yesterday, the company announced that it had removed dozens of accounts that were seeking to interfere with the midterm elections. And as the fallout continues from Russia's efforts to influence the 2016 election via the platform, PBS' Frontline documentary series is putting the final touches on its...
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How to Use Loyalty Programs to Target a Brand’s Most Devoted Consumers
Hardly a day goes by when you don't visit a store, restaurant or supermarket and have an employee ask, "Do you belong to our loyalty program?" Loyalty (or rewards) programs have become ubiquitous. A fact of life in American business. Accordingly, it is helpful to ask what the role of a loyalty program should be...
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