Is Instagram becoming a drain on your time and resources? If so, no wonder: Instagram now has over 25 million business profiles and 2 million monthly active advertisers. It is a dream social network if it is used correctly and campaigns run successfully. But for many marketing teams, it can be extremely time-consuming to keep...
Is It Time to Hire a Designated Instagram Marketer?
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Advertisers Are Expected to Spend $30 Billion on Online Video This Year, Despite Brand Safety Risks
While brand safety issues around online video advertising persist, don't expect spending on the format to slow any time soon. According to a new WARC global ad trends report, advertisers are expected to spend $29.8 billion on online video this year, an increase of 27.5 percent, with most of that going to social media platforms....
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Nestlé’s Global Head of Digital and Social Media Leaves for Cincinnati Startup Group
Pete Blackshaw is leaving Nestl? after nearly 8 years as one of the CPG company's top marketing executives. Today, Cincinnati-based Cintrifuse announced that Blackshaw will become its new CEO. According to the company's statement, Blackshaw will help make the group "the No. 1 startup and entrepreneurial hub in the Midwest." Cintrifuse is a 6-year old...
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We Brought the Blockchain to Life (Sort of) to Explain the Basics
Everyone seems to be pitching blockchain these days or trying to explain it. We know you have questions--and plenty of concerns. Instead of doing the same old explainer--to be fair, we did one of those too--we decided to bring the blockchain to life. Well, sort of. Here's our exclusive first interview with a character who...
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Jungle Book Characters Face Homelessness in This Bleak Spot About Deforestation
The characters from Disney's 1967 adaptation of The Jungle Book have, for generations, served as icons of the wildlife found beyond the reach of civilization. But that reach has gotten longer with each passing year, and now an advocacy group is using the movie's characters to show how habitats are rapidly diminishing. In "Concrete Jungle,"...
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Joann Urges Its Customers to Join It in Taking a Stand Against Trump’s Tariffs
On Tuesday, Joann customers received an email--not to share new offerings on the craft and fabric store's website or to alert them to an end-of-summer sale. It was a call to action regarding President Trump's pending tariffs on goods imported from China--which has been dubbed the "Made in America" tax. In the email, Jill Soltau,...
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Facebook Hires HP’s Antonio Lucio As Its New Global Chief Marketing Officer
Antonio Lucio, global chief marketing and communications officer at tech giant HP Inc., is leaving for the same role at Facebook, the company confirmed today. Lucio will report to Facebook chief product officer Chris Cox and start on September 4. "[Antonio] has an extraordinary reputation in the industry as a leader, a marketer, an operator,...
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Condé Nast Superstar Phillip Picardi Leaving For Out Magazine
Phillip Picardi, the 27-year-old Teen Vogue superstar who quickly rose through the ranks to become chief content officer, is leaving Cond? Nast. Picardi first publicly revealed his plans to The Wall Street Journal in which he announced that he'd be editor-in-chief of Out, a magazine that covers LGBTQ fashion, entertainment, travel and lifestyle. He will...
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Twitter: Here’s How to Turn Off Sound Effects in the App
Did you know you can turn off the sound effects in the Twitter mobile application? Our guide will show you how this is done. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap "Settings and privacy." Step...
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Lil Yachty and Donny Osmond Have a Surprisingly Charming Bromance for Chef Boyardee
What do you get when you mix nostalgia for canned ravioli with a classic marketer's burning desire to stay relevant in contemporary culture? Apparently, an original trap-inspired music video featuring 21-year-old artist Lil Yachty alongside 60-year-old performer Donny Osmond, with both singing--heavily auto-tuned--about Chef Boyardee. "Start the Par-dee," slathered with camp, is an ad for...
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Gen Z’s Passion for Sustainable Products Is Fueling the Shift Toward Streetwear
As Gen Z defines the types of products that resonate with them, brands like Allbirds and S'well have stood out for their sustainable sneakers and water bottles. Those products partially derive their value from sustainability and eco-friendly materials, which young individuals have increasingly favored. A 2017 study from NDP Group found that Gen Z is...
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How Should Businesses Cope With Social Media Churn?
One of the biggest challenges facing businesses on social media today is growing their audiences. According to a report by The Manifest, building their follower and influencer bases is one of the top challenges facing 24 percent of social media marketers today. But among the number-dependent social media challenges, one stands out: churning. In a...
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DDB Interns Are Changing Up San Francisco Street Names by Adding Two Letters
Modern San Francisco may be known as a hub of progressive thought (the city has, since 1975, had a Commission on the Status of Women solely dedicated to advocating for gender balance), but that doesn't change the fact that many of its landmarks and streets are named in celebration of men. Only 27 percent of...
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House Hunters Are an Odd Breed, But New Realtor Spots Promise Not to Judge
If there's one thing Netflix's Santa Clarita Diet has taught us, it's that Realtors (not to be confused with real-a-tors) can roll with just about any situation. While for most that probably doesn't include cannibal curses, there are still plenty of eccentricities to be found in the home-buying process. In Arnold's new ads for the...
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OMG, Can P&G Literally Trademark LOL? WTF!
TIL that P&G, the biggest name in CPG, filed a request with the United States Patent and Trademark Office to register LOL as a protected TM. OK, that was confusing AF ... so let's step back a minute. As AdAge first reported earlier this week, the world's largest advertiser recently filed several applications with the...
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3 Ways Facebook’s Updated Pixel Helps Your Business Grow
Facebook's recent announcement of its advancement in pixel improvements is making waves in the sphere of online advertising. While the social network already boasts unparalleled trackability within a multitouch attribution model, its recent pixel enhancements were designed to help businesses drive even more conversions by automatically capturing website visitors' information. At my agency, Drive Social...
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How the Cooper Hewitt Museum and R/GA Are Showing the Evolution of Technology and Design
On a weekday afternoon this spring, Bob Greenberg stopped in front of a bright red Ducati that he'd recently bought. It was a four-cylinder, with a top speed of 200 mph. Made of titanium and carbon fiber, it's known as one of the fastest motorcycles on the market. And between its design, materials, high-tech GPS...
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The Smithsonian Is Bringing Its Burning Man Exhibit to Snapchat With An Augmented Reality Tour
At the end of every summer, people from around the world create a temporary city in the Nevada desert--to make things, to burn things, to dress with elaborate costumes and to live for a week with a spirit of radical self-reliance and generosity. The gathering, Burning Man, will happen yet again this weekend and next...
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Facebook Cracked Down on Myanmar Military Accounts and Content
Facebook's efforts to keep its platform safe in Myanmar have accelerated to the point of banning several military officials. The social network said in a Newsroom post that 20 individuals and organizations have been banned, including Senior General Min Aung Hlaing, commander-in-chief of the armed forces, and the military's Myawady television network. A total of...
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3 Ways Ecommerce Marketers Can Compete Head-to-Head With Google
For a long time, the digital ecosystem consisted of two distinct worlds: search and commerce. Search companies like Google offered a way for users to find information, and commerce companies sold things users wanted. These were two separate business models with different revenue sources, served by marketers with different skill sets. Today, the lines between...
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