In the Instagram era, it's become pretty easy to tack "porn" after any food, drink or hobby, but one British brewing company is taking the trope a big step further. Scottish craft brewer BrewDog has booked Beer.porn and packed it with cheeky (but sfw) videos, all as a promotion for its recently launched paid streaming...
To Promote Its New Streaming Service, a Brewery Launched Parody Site Beer.Porn
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On the Road to Brandweek: Casper CMO Jeff Brooks Discusses Expanding Product Line and Innovation
Casper is getting into all things bedroom decor. After seriously disrupting the mattress category four years ago, the company is looking to add to its offerings as it continues to innovate around product, retail experience and customer service at scale. This push to grow the brand's offerings and consumer touch points, even as dozens of...
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How Warner Bros. Used Facebook and Instagram to Strategically Market Crazy Rich Asians
Crazy Rich Asians reigned supreme at the box office for the second weekend in a row. It raked in another $25 million for Warner Bros., bringing its total box office to $76.8 million, according to Deadline. Warner Bros., the studio behind the film (which allegedly already has a sequel in the works), recognized the opportunity...
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Serena Williams’‘Voice of Belief’ Sets the Tone in Poignant Nike U.S. Open Ad
Nike shows the "Voice of Belief" that has allowed Serena Williams to carry on in the face of adversity in a powerful new "Just Do It" ad. Serena Williams returns to the U.S. Open this week during a difficult year marked by health concerns following the birth of her daughter, Alexis. After an unexpected triumph...
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YouTube Just Made It Easier for People to See Just How Long They’re Watching Videos
YouTube announced Monday that it consolidated all of its tools that enable people to control and monitor their usage of the video site in a single location. The video site's parent company initially introduced the tools at its Google I/O annual developers conference in May. Director of product management Brian Marquardt said in a blog...
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Esurance Upgraded Monday in 10 Cities, Offering Puppy Playtime and Better DMV Photos
Following up its campaign featuring Dennis Quaid (who, for some reason, kind of looks like Harrison Ford), Esurance is taking its new "Surprisingly Painless" tagline to heart with a 10 city activation today that brought little pockets of joy to the day of the week most people loathe. In a partnership with media company ATTN:,...
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Why Eat Healthy? This Charming French Ad Slowly Reveals One Girl’s Very Specific Goal
This 90-second commercial touting a new loyalty card from French grocery chain Intermarch? might just satisfy your appetite for sweet storytelling. Using the card, shoppers can earn discounts when they buy fruits and vegetables, and the film champions healthier eating through the tale of L?a, a little girl who's frustrated at being too short to...
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Top Facebook Communications Exec Rachel Whetstone Is Netflix-Bound
Facebook vice president of communications Rachel Whetstone is leaving the social network to join Netflix as chief communications officer. Whetstone left Uber in July 2017 to become vp of communications for WhatsApp, Instagram and Messenger. When vp of communications and public policy Elliot Schrage revealed in June that he was stepping down, Whetstone and vp...
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A Fortune—and an Ad? How One Company Is Penetrating Chinese Restaurants
The future includes an ad--at least, according to millions of fortune cookies currently being rolled out in Chinese restaurants across the country. These cookies are the work of Open Fortune, a company that prints ads on the other side of those slips of paper you find inside fortune cookies, putting marketing into what has long...
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Amobee Closes $100 Million Purchase of Videology
Telcos are increasingly turning their sights on the rapidly consolidating ad-tech sector, with a mutual wariness of players such as Amazon, Facebook and Google being the common thread connecting potential buyers and sellers. The dynamic is arguably exemplified by Amobee's $100 million-plus purchase of Videology, following the latter's earlier chapter 11 filing. The deal closed...
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3 Ways Brands Can Thrive in an Ever-Changing Retail Industry
Retail isn't dead, just boring retail is. This assessment by John Costello, former president for global marketing and innovation at Dunkin' Brands, simultaneously points out that the death of retail has been greatly exaggerated while letting retailers know that they must find ways to stand out to thrive. To succeed in retail means evolving through...
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Have to Work on Labor Day? Maxwell House Might Reward You With a ‘Paid Day Off’
Maxwell House is offering folks more than just a coffee break for Labor Day. The brand invites users to tweet @Maxwell_House from Sept. 1 through Sept. 3 using the hashtags #LaborOnLaborDay and #contest, while sharing a photo of themselves or someone they know working on the holiday. Doing so gives them a chance to win...
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What Does an ‘All-American Family’ Look Like? HP Created a Challenge to Show the New Reality
To most people, the image of an "all-American family" consists of a heterosexual white man, woman and children. 74 percent of 2,000 people surveyed in an HP-commissioned study believed that the typical household in this country fits the generational and societal "white picket fence" stereotype. However, according to the 2010 U.S. Census, only one in...
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Former Facebook Claimant Paul Ceglia Is Fighting Extradition From Ecuador
Just when you think you've seen the last of self-proclaimed Facebook co-founder Paul Ceglia, he turned up in Ecuador. Ceglia filed an ill-fated lawsuit against Facebook and its founder and CEO, Mark Zuckerberg, in June 2010, claiming that he and Zuckerberg signed a contract in 2003, while the latter was still at Harvard University, giving...
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The Influencer Marketing Sector Reacts to Instagram’s New ‘About This Account’ Feature
Instagram announced three updates today aimed at boosting user safety, authenticity and transparency. The Facebook-owned app revealed an About This Account feature, a revamped verification application process and new ways to sign in with two-factor authentication. Industry experts see today's announcements as a response to recent backlash over the lack of transparency on the part...
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Snapchat Continues Its Surge Among U.S. Teens, While Facebook Free Falls
Snapchat is the social network of choice among teens in the U.S., with Facebook declining in that age group but maintaining its grip on older users, according to the latest findings from eMarketer. eMarketer pointed out that Snapchat roared passed Facebook in 2016 as the most popular social platform among U.S. teens, adding that it...
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New Community Guidelines Are Coming to Tumblr Sept. 10
Tumblr is making some changes to its community guidelines, set to take effect Sept. 10, with an aim of eliminating hate speech, glorification of violence and its perpetrators and non-consensual sexual images. The Oath-owned blogging platform said in a Tumblr post that it sought to clarify its policy on hate speech by "we're redrawing the...
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Finding Authentic Social Influence Is Easier Than You Think
Customers are smarter than the credit we give them. We often treat them like robots--we pull a lever, they react. We lose the human element in our love of numbers and margins. Nowhere is that more of a pain-point today than with influencer marketing. Influencers are in the spotlight. They satiate our need to reach...
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Showtime and Hulu Are Partnering With Spotify for a $4.99 Student Special
Spotify is adding Showtime to its premium plan for students in the United States. The Spotify Premium for Students plan will offer Spotify Premium, Hulu with limited commercials and Showtime for a monthly price of $4.99. Last year, Hulu and Spotify teamed up to offer access to the video platform with a Spotify Premium subscription...
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Carnival, the World’s Biggest Operator of Cruise Ships, Just Got Itself a Blimp
In the $117 billion cruise industry, Carnival Corporation is the largest operator afloat. Its 10 brands operate 102 ships that call at 700 ports and carry nearly 12 million passengers every year. Carnival Cruise Line, the company's namesake brand, is a whale all by itself. It boasts no fewer than 25 vessels that take 1,500...
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