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Breaking News in Advertising, Media and Technology

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    Facebook expanded the options airlines have for reaching potential travelers with its flight ads, which were previously referred to as dynamic ads for travel for flight. Airlines already had the capability to use flight ads to target people who had visited their websites or applications to search for particular flights. The social network announced Thursday...

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    Ride-sharing giant Lyft is LinkedIn's top startup for 2018. To be eligible for the list, companies must be seven years old or younger, privately held and have at least 50 employees. LinkedIn senior news editor, special projects Laura Lorenzetti said factors evaluated by the professional network while compiling its list included interest in the company...

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    Facebook chief operating officer Sheryl Sandberg and Twitter CEO Jack Dorsey appeared before the Senate Intelligence Committee Wednesday morning to answer a range of questions about the social media companies' policies, their handling of disinformation and how they were addressing bots and other "bad actors" on the platforms. Representatives for Google did not attend after...

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    Gain Theory, the "global marketing effectiveness consultancy" launched by WPP in 2015 as a combination of London's Ohal and the Bangalore-based firm Meritus, has hired a longtime analyst and veteran executive to lead its North American operations. Shawn O'Neal arrives at the company's New York office after serving as vp of global data marketing and...

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    Six years ago, the American Giant signature sweatshirt became an overnight phenomenon when Slate proclaimed it "the greatest hoodie ever made." The San Francisco-based upstart apparel brand could scarcely have hoped for better publicity than that, and the torrent of interest that followed resulted in $600,000 in sales within 36 hours. American Giant sold out...

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    For the first time, a branded content hub will be part of the Roku Channel, in an attempt to give consumers content they might be interested in naturally watching on the platform. MillerCoors is sponsoring the hub as part of its "Thirst for More" campaign. Content from two publishers, Nat Geo and Great Big Story,...

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    As Pulitzer Prize-winning art critic Jerry Saltz recently tweeted, perhaps just 14 people can make an artist's career: "One dealer. Six committed collectors. Three critics. Four curators." The coming decades will see millennials becoming these dealers, collectors, critics and curators--a fact based simply on the passage of time--so, albeit vexing, the predispositions of our generation...

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    The Adweek Sports Minute is back. Previously, we've featured such challenges as Kentucky Derby Horse or Ad Agency and Indy 500 Driver or Ad Agency, but today, we're tackling (pun absolutely intended) NFL endorsements. Does Cowboys defensive end Taco Charlton endorse Taco Bell? That's some tricky play action--Charlton does tout his namesake, but not Taco...

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    Did you know that WhatsApp allows you to change who can see your "About" message? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS. Step 1: Tap "Settings" in the bottom-right corner of the screen. Step 2: Tap "Account." Step 3: Tap "Privacy." Step 4:...

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    Bud Light's newest medieval ad has a lot going on, introducing some truly insufferable new nobles from a neighboring kingdom and putting the Bud Knight back on the battlefield for the first time since the Super Bowl. But there's one thing you won't find in the ad: "Dilly Dilly." The spot debuting today, called "A...

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    Facebook unveiled MPK 21, a new building at its headquarters in Menlo Park, Calif. MPK 21 was designed by architect Frank Gehry, and the building was completed in less than 18 months. The new facility features a 3.6-acre rooftop garden with more than 200 trees and a half-mile meandering pathway. Town Square is a sheltered...

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    Teens have flocked to Instagram in recent years, but do their parents understand how the Facebook-owned photo- and video-sharing network is being used by their offspring? Instagram chief operating officer Marne Levine introduced A Parent's Guide, a new resource for parents of teens who use Instagram. Levine said in a blog post that there are...

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    Burt Reynolds, who died today at age 82, will primarily and deservedly be remembered as a Hollywood star who brought humor and a nonchalant charisma to decades of roles. But Reynolds also was no stranger to advertising, selling everything from Elizabeth Taylor's White Diamonds perfume to Florida orange juice. His most memorable spot, though, was...

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    Twitter has permanently banned the far-right conspiracy theorist Alex Jones and his website Infowars from the platform and from livestreaming service Periscope, the company said this afternoon. "Today, we permanently suspended @RealAlexJones and @infowars from Twitter and Periscope," the company said in a statement. "We took this action based on new reports of Tweets and...

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    Facebook announced two updates aimed at giving businesses on its platform more clarity into how people are interacting with their various platforms across the web. The social network said in a blog post that it added eight new standard events, or actions that happen on websites, in applications or in-person. Standard events are available to...

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    Twitter is testing a new web experience with a focus on its Bookmarks and Explore tab. The social network announced in a tweet, "Love to use Bookmarks and want it on web? Into scrolling through Explore to see what's happening? We are testing out a new Twitter for web, which a small number of people...

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    The 29Rooms experience from Refinery29, a celebration of art and culture through interactivity (and selfies), has returned to Brooklyn for its fourth year. Here's what we found in each room: Room 01 In Light of You, Jose A. Roda Blurring the lines of sex and gender to unveil radical, authentic individuality. Room 02 Teen Bedroom,...

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    Around 170 journalists, writers and content producers have pledged not to write for the news and culture website The Outline after layoffs on Tuesday left the publication without any staff writers. Study Hall, a collective of more than 1,000 journalists, released a statement on Wednesday criticizing the publication's founder, editor in chief Josh Topolsky, for...

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    Lured by the site's 2.234 billion monthly users, marketers have flocked to Facebook in droves, driving a disproportionate share of the growth in digital ad spending. But nagging questions swirling around third-party data usage and the changes ignited by the Cambridge Analytica firestorm are forcing marketers to get creative with their ad-targeting strategies. As marketers...

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    President Trump felt the wrath of gun control advocates earlier this year when he suggested that teachers carry guns during school to prevent mass shootings. Just days after a gunman killed 17 people at a high school in Parkland, Florida, on Valentine's Day, the president said an armed teacher would have "shot the hell" out...

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