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Breaking News in Advertising, Media and Technology

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    Did you know that Facebook allows you to include GIFs in the posts you share to your News Feed? Our guide will show you how this works. Note: These screenshots were captured in the Facebook application on iOS. Step 1: At the top of your News Feed, tap "What's on your mind?" to begin creating...

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    More marketers believe influencer marketing is an essential part of their media plans. Activate reported in April that 62 percent of marketers say they are growing their influencer marketing budgets this year. Some 61 percent of influencers say they saw an increase in sponsored partnership opportunities from 2016 through 2017. With no signs that influencer...

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    Social media has been praised for helping brands become more conversational. Approachable, everyday language and humor can humanize brands, and this gives companies a new avenue for connection: A whopping 84 percent of millennials don't trust traditional advertising, which means brands have to get creative in attracting their attention. But some brands fear that they're...

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    Hulu and Discovery Inc. are expanding their partnership to put more programming on the streaming service. The agreement, which stretches over multiple years, will bring almost 4,000 aired episodes of shows to all Hulu subscribers, including Deadliest Catch, MythBusters, Chopped and House Hunters. "Our new agreement with Hulu affirms the strength of our brands and...

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    Value-Based Lookalike Audiences, which launched in 2013, has been labeled the "bread and butter" for most Facebook marketers. Lookalike targeting, a popular advertising technique across many areas of digital advertising, uses data from past advertising campaigns to identify audiences that have similar behaviors to the people that have clicked on or converted on ads. Facebook...

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    Uber has spent the past year trying to convince customers that it has put its problematic reputation in the past. And what better way to usher in a new era than with a complete rebrand? Today, Uber is unveiling an entirely new look that will eventually feature a fresh, custom-made typeface, new colors, a redesigned...

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    A year after signing off on truTV, Billy Eichner's comedy game show and interview hybrid Billy on the Street is back, now as a short-form web series co-produced by Lyft Entertainment. The sixth season of the series--in which Eichner and a celebrity guest speak with passerby on the streets of New York--premiered today, with an...

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    With NFL and college football season officially upon us, there no doubt will be some nail-biters for fans to endure over the next few months. Having a little fun with this notion, Goodwill has released a tongue-in-cheek PSA film that turns a mundane trip to one of its stores into an event that has an...

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    In 1992, Bill Clinton's campaign famously said, "It's the economy, stupid" to keep the campaign focused on what mattered. Over 25 years later, it's time that companies start using "It's the customer connection, stupid" for their own internal inspiration to focus on what matters. Why? There's a seismic shift that happened: Customer expectations around "service"...

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    Did you know that Facebook Stories allows you to add your friends' names to your Stories posts using a name sticker? For instance, if you want to share a picture of one of your friends, you can add their name to the post before sharing it. Our guide will show you how the name sticker...

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    J.Crew has changed--or at least, that's what the company is saying in its recently-debuted campaign, which proclaims the start of the "New Crew" era. It's no wonder J.Crew wants to reinvent itself: the retailer hasn't had the strongest half-decade. Though revenues increased in the last quarter, it faced 15 straight quarters of declines before that....

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    Range Rover and Hulu partnered to create a futuristic car that isn't available for purchase but will appear in an original series for the streaming service. The car, based on a Range Rover Sport that could be found around 2030, was designed to match the futuristic timeline in which the show, The First, is set....

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    Are there any other web browsers that have had quite the same staying power as Google Chrome? One may argue Safari and Firefox are decent incumbents (or, if you're feeling especially hilarious, Internet Explorer which had a valiant run from 1995 to 2013), but Chrome has gained a stout following, especially as the browser continues...

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    I'm not here to tell you that automation isn't marketing's next level. Obviously, it is. New solutions for automation and data management have revolutionized how marketing operates. Technology that replaces manual functions, streamlines campaigns, generates leads and potentially increases revenue is game-changing. I am here, however, to reset your expectations around marketing automation. Marketing isn't...

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    Europe hasn't yet developed a Silicon Valley, but it's becoming a hotbed of innovation and entrepreneurship. Last year marked a record year for fundraising by European tech firms, according investment bank Bullhorn's July report. It notes that the old continent's tech ecosystem continues to thrive, spawning unicorns--startup companies valued at over $1 billion--at an unprecedented...

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    To customers, Five Guys is best known as a no-frills, dependably satisfying burger chain with a red-and-white aesthetic and a minimalist menu. But in the marketing world, Five Guys is known as being one of the rarest unicorns: An international chain that doesn't advertise. Since being founded in Washington, D.C., in 1986, the brand has...

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    Let's face it, staying not only current with the latest fashion trends, but figuring out how and where to find them has traditionally been hard work. Even the online experience has been clunky and difficult to navigate in terms of options, comparison, advice and returns. M.Gemi saw this disconnect between the brands and designers that...

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    Verizon Wireless customers looking to get their hands on a brand-new iPhone XS have another option besides the Apple Store or the Verizon Wireless store, and it involves augmented reality, Snapchat and a handful of music loops. Starting Friday and running through Monday, Verizon Wireless customers in the U.S. can scan the Snapcode below to...

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    The creative duo of Pedro Bexiga and Marcelo Louren?o have made a habit out of making bold statements through creativity. Their most well-known ad may be a groundbreaking Portuguese anti-racism spot from over 15 years ago that still holds up. But their work for the Queer Lisoba, Lisbon's international LGBTQ film festival, shows a breadth...

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    The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern marketing strategy, but for many brands, even the most successful influencer marketing campaigns aren't as powerful--or cost-effective--as they could be. Here's the problem: Most brands have multiple agencies with a seat at the table, including...

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